فهرست مطالب امین عطوفی

Managers can provide manpower motivations activity contexts and real efficiency through identifying and anticipating according to organizational goals. Since, today’s working motivations have not been realized in hospitals, this study aimed at determining and comparing the importance of hygiene-motivational factors in both Kosar and Faghihi hospitals in Shiraz. In this cross-sectional survey, study populations included all staffs of Kosar and Faghihi hospitals in Shiraz. One hundred fifty selected by stratified randomly sampling participated in the study.The study questionnaire was designed based on Herzberg theory. Questionnaire validity proved by available experts and Cronbach alpha calculated 0.95. Statistical analysis was done using SPSS software and independent t-test. The most important hygiene factors were "job security" and "supervision" and the most significant motivational factors were "success" and "appreciation". Hygiene factors are more important than motivational ones in both hospitals. Hygiene and motivational factors had more mean score in Kosar hospital compare to Faghihi hospital. In the Kosar charity hospital hygiene-motivational factors were significant more than faghihi governmental hospital from the staff viewpoints. Hence, the directors of the hospitals should organize appropriate incentive actions owing to differences in terms of ownership toward quality improvement and efficiency of hospitals.

Numerous factors influence on individuals purchase intention. The purpose of this study is to offer a comprehensive model of important factors influencing on consumers foreign product purchase intention. Therefore، a clustering method was used and data from 400 consumers were gathered in two areas of Tehran and analyzed by using SEM via LISREL. Results show that factors which are related to product namely brand familiarity، brand trust، perceived value، and perceived risk have significant effect on consumers purchase intention; and in factors related to country of origin، only cognitive dimension had significant effect on consumers purchase intention. Originality of this study is due to designing a new comprehensive model by using variables from previous research.

Nowadays, in competitive conditions, healthcare providers must pay attention to their customer's loyalty in order to keep and increase their market share and to promote the health level of society. However, hospital managers do not know that which factors influence their customer's loyalty. Therefore, the aim of this study was to identify influencing factors on patient's loyalty to hospital's brands. The statistic population of this study included all hospitalized patients in Tehran, Iran hospitals in a period of one year (Jan 2011- Jan 2012). Sampling was done through two stage clustering and convenient method and 390 samples were studied. Collected data were analyzed using structural equation modeling and through LISREL 8/80 and SPSS 19. According to the results, loyalty toward hospital brand is significantly related to customer satisfaction, trust to the brand and commitment to the relationship. This study indicates that the loyalty of patients toward hospital brands could be improved by improving the quality of services, employing skillful and experienced physicians, honesty and justice in the treatment of patients, providing patients with adequate information about their treatment, following up health status of discharged patients, and reinforcing relationship with referring physicians.

The importance of the job satisfaction in aspects such performance, job commitment and so on is not secret to managers and many researches have been done in this field. Furthermore, one influencing dimension on the job satisfaction is personality that it’s various aspects has been studied. This study examines the relationships between the job satisfaction and three important aspects of personality: locus of control, need to achievement, and need to power. In a compressional-correlation study, 150 personnel of Sina and Iranmehr hospital were participated. Data were collected by job satisfaction Luthans, locus of control Spector, need to achievement, and need to power of Sokolowski questionnaire. Data were analyzed using Pearson correlation, T tests and SPSS 16 software. The result of Pearson correlation showed significant relationships between: locus of control and job satisfaction, need to achievement and locus of control, need to power and locus of control. Also, the result of Anova test confirms these relationships. Furthermore, the result of T test didn’t show the significant difference between two hospitals from the standpoint of study variables scores.