فهرست مطالب امین مظفری

Few studies have examined the impact of brand logo in higher education sector. Particularly, the literature has neglected the benefits that a brand logo can have in this context. Thus, this paper outlines a framework that contributes to a greater understanding of brand logo benefits in higher education sector and extends the framework of previous studies by accounting for continuance commitment and word of mouth. We analyzed our model based on the data obtained from a sample of 340 undergraduate students from public universities in Tehran, Iran. The results indicated that the ideal self-image congruence and the brand logo benefit have a positive significant impact on commitment and word of mouth. In addition, the self-image congruence directly influences the brand logo benefit and word of mouth, and indirectly influences commitment.

Assessment of service quality in service organizations means evaluating that how many these services could satisfy customer’s expectations. Awareness of the concept of service quality and efforts to improve it results in providing high quality services and by increasing the quality of service you can expect an increase in customer satisfaction. The aim of this study is to study the relationship between customer relationship management, service quality and resident satisfaction in nursing homes. The population of this study includes all residents of Tehran nursing home which 384 person were chosen as sample based on random sampling. Primary data was collected using a standard questionnaire which its reliability was 0.912 and its validity was confirmed by content and formally. This research is a correlation one and functional and Regression was used to analyze the results indicate that all hypotheses are confirmed and Customer relationship management and service quality has a positive effect on resident satisfaction. Finally the authors suggested that the relationship between the physical environment and the perceived quality of the interaction between providers and users of services and also the effect of other service users be explored as complementary to this study.

The current situation in Iran and the intensification of sanctions against Iran، has made some application development as a necessity which One of these is the use of Iranian goods. Using Iranian products cause domestic industrial growth، lower unemployment، lower exports of crude oil and mineral resources… and also Reduce the impact of external sanctions and reducing injuries on the body of the Iranian economy which is the main target of sanctions. Therefore، this study seeks to identify and examine the factors that influence consumer of Iranian goods. By putting the basis of the theory of planned behavior، attempt to estimate the factors influence Iranian consumer purchase intention to buy Iranian product. The study also by adding the two variables of knowledge and attitude towards sanctions tries to gain a deeper understanding of the current situation in Iran. Moreover due to the strong influence of attitude، related factors such as price and quality perception and also perception of Iranian manufacturer competence of the products has been studied. The results show that the perceived price، perceived quality and perceived competence of Iranian manufacturer، have positive impact on attitudes toward Iranian product and also perceived behavioral control، attitude، subjective norm، knowledge and attitude towards sanctions، positively influence consumer purchase intention of Iranian product.