فهرست مطالب حسین جلیلیان

One of the main areas of innovation in financial institutions is the New Service Development (NSD), which is in the field of theoretical and practical knowledge of marketing management. From the point of view of marketing management, the design and delivery of new services in organizations should be according to the systematic process of NSD in order to have a successful performance in the market and lead to the development of the financial sector of the economy. The purpose of this research is to provide a model for the successful development of new services in investment banks and brokerages that operate in the Tehran Stock Exchange. This research is a qualitative research and has been done with the theme analysis method in the framework of the interpretive paradigm. The statistical population of the research is the managers of investment banks and brokerages. The sample members were selected by snowball sampling and have the experience of participating in the development of new financial tools and services in the mentioned companies. The research data were collected through in-depth semi-structured interviews and then analyzed to identify the patterns in them. The final output of data analysis was drawn in the form of a thematic network, which includes 22 basic themes, 4 organizing themes (requirements, strategies, steps and results) around a global theme (financial NSD process). The findings show that the successful development of a new financial service has “requirements” such as knowledge of the jurisprudence and legal environment, competitive intelligence. Market research, and managers should adopt “strategies” such as localization of services and innovation in financial technologies to go through “stages” such as idea generation, marketing testing and internal marketing in order to obtain “results” such as increasing revenues, promoting the company’s brand, expanding the customer network and developing the financial sector of the economy.

Jihadi management and jihadi institutes require managers with strategic thinking ability who are able to formulate and implement their strategic and operational plans on the basis of valuable strategic thinking. This research is aimed at developing a strategic thinking model for the managers of Jihadi organizations. This is qualitative research seeking to design the model by conducting thematic analysis of the content of the Godly-political will of General Martyr Ghasem Soleimani. The content of the Martyr Soleimani’s will can be regarded as the document and statement of strategic thinking of Jihadi leaders. The content of this document is analyzed by thematic analysis. Having identified and analyzed the basic themes and organizing themes, the researcher identified six comprehensive themes as the components of strategic thinking of Jihadi leaders. They include religiosity, Velayat-orientation, the culture of martyrdom seeking, Islamic unity, God-centered governance, and military and defense authority. The findings indicated that the components of strategic thinking of Jihadi managers are different from those of the strategic thinking patterns in current scientific management.

Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research is to explore important categories and determine their relationships in order to provide a model for developing new financial products in the capital market of Iran with a marketing approach. In this qualitative research, the grounded theory strategy was used to design the research model. To identify academic-executive new products experts in the capital market, snow-ball sampling were used and after 14 interviews, theoretical saturation was obtained. The collected data were implemented in Word software and analyzed using Maxqda software. The research data were analyzed in three stages: open coding (712 descriptive codes), axial coding and selective coding. The findings show that the final model consists of 6 main categories, 20 subcategories and 129 abstract concepts. The most frequent concepts were respectively intervening conditions (69 codes), causal conditions (15 codes), strategies (13 codes), contextual conditions (12 codes), core phenomenon and outcomes (each of them 10 codes). The “stages” of new financial product development were identified as core phenomenon of the model. The research findings show that capital market managers and policy makers need to pay attention to all categories of causal conditions, intervening conditions, contextual conditions, strategies and outcomes of new product development, and take a marketing and multifaceted approach to new financial products development.

Open innovation relies on external knowledge sources such as customers, and Customer knowledge has been neglected in researches about Iranian Defense Industry.In addition, new product failure rate is hight in defense industries. This study aimes to investigate the impact of Customer Knowledge Management (CKM) on the Critical Success Factors (CSFs) of New Product Development and New Product Development (NPD) performance. This is a survey and descriptive study.considering the literature of the study, conseptual models and the hypothesis were pesented. In the second step to evaluate the models and the hypothesis a questionare was desingned and elites opinions through the users of defence products were included.using relative categorized method, the sampel memebers were selected among the users of new defence products. The analysis of the data through Structural Equation Modeling (SEM) showed that there is a positive and significant correlation between customer knowledge management (knowledge from, about and for customer) with perfomnce of the new product development and critical sources factors. Also the relation between the knowledge “from” and the knowledge “about “with critical Success factors was confirmed but the knowledge “for” customers was not confirmed. The results shows that adopting customer management knowledge in the process of developing new defence products has a great impact on new product development.

Electronic Word of Mouth (E-WOM) is a new emergent arena in which، consumers share their experiences and reviews on various brands and products such as Laptop with each other، through online communication channels. This is a practical and survey research. Research’s statistical society is the students of AllamehTabatabaei University. Statistical sample is selected by relative categorized and available sampling، also 400 questionnaires were distributed. Since the aim of research is to investigate the effect of E-WOM on customer-based brand equity (CBBE) and purchase intention; theoretical framework and findings of previous studies are discussed and then conceptual model and hypothesizes are provided. Research findings indicate that E-WOM affects brand equity aspects; brand equity aspects (except brand awareness) affect purchase intention; and E-WOM affects purchase intention through brand equity. Finally، research propositions are provided.