حمیدرضا ساعدی

New advances in the world of technology have made smartphones a way for people to communicate. Despite the benefits of a smartphone, addiction to the use of this technology can lead to many personal, social and cultural harms. The aim of the present study is to investigate the factors affecting smartphone addiction in high school adolescents in Semnan.

In terms of method, the present study is descriptive and survey. The method of data collection in this field research and data collection tool is the standard questionnaire. The statistical population is the students of Semnan girls 'and boys' high schools. Out of 200 distributed questionnaires, 189 valid and measurable questionnaires were collected and finally analyzed and analyzed by structural equation method.

Based on the results of this study, intellectual rumination, attitude and feeling of deprivation of security with the mediating role of intention to use addiction to smartphone use is effective in high school teenagers in Semnan.

In today's business world, organizations face competitive contexts such as highly volatile markets, global competition, reduced technology innovation cycles, global and timely access to information, as well as widespread changes in cultural, social and political environments. Sustained and, more importantly, challenge their survival and life, companies have inevitably faced with big challenges such as high competition among the company and unpredictable changes in customer demand and consumption trends. The present study aims to investigate the impact Acquiring knowledge of social media and market orientation with the role of moderating the strategic media capability Social innovation and social media brand (CASE STUDY: Semnan) is done. The present study is a descriptive-survey method in terms of applied purpose and how to collect information. The statistical population of this research includes 250 companies that operate electronically in Semnan. Data analysis was performed by statistical software using structural equation PLS2. The results of the research indicate that the role of moderating the strategic ability to acquire knowledge of the social media is the role of moderating the social media brand.