ساغر فرهنگی طاهری

The present study aims to provide a model for tourist engagement with emphasis on its antecedents and consequences. The research method is applied In terms of purpose and in terms of collecting research data descriptive of type survey. Statistical population of research Includes Iranian tourists in 2019 and 2020 in least Once the experience of traveling abroad (Turkey, Malaysia, Dubai, Georgia, Armenia and Azerbaijan) Have. Using available sampling method, 450 people were selected for the study. To collect research data from Researcher-maden questionnaire. Based on theoretical foundations and experimental background related used. Statistical analysis is done in two section of descriptive statistics and inferential statistics with the method of path analysis and structural modeling in SPSS and Amos software. The results showed that the antecedents of tourist engagement Includes destination identity, tourist experience and perceived image They had a positive and significant effect on tourist fascination, Consequences of tourist engagement include tourist trust, tourist loyalty, co-creation, content production and word of mouth is Which have a positive and significant effect on tourist fascination.