فهرست مطالب سلمان آذربایجانی

Considering that football, as a popular sport, is based on the supporter's axis, the importance of supporter's cultural competence has become an important issue despite the presence of multicultural environments. In order to understand it, the present study aims to analyze the lived experience of fans in football.Fan cultural competencies have become an important issue due to the fan-centric nature of football as a popular sport on the one hand and the importance of competencies in multicultural environments. To understand it, the present study intends to analyze the lived experience of fans in the sport of football. Accordingly, the purpose of phenomenological research is the lived experience of fans in football in the field of understanding the cultural competencies of fans.

The phenomenological research method is descriptive and based on the collage model. The research community was members of the Sepahan Isfahan Sports Fans Association and the club's cultural directors of these, 20 research samples were saturated. The purposive sampling method was standard dependent and inconsistent. The data collection tool was a semi-structured interview. The validity of the data was verified through external auditors, in-depth descriptions, return to interviewees, and two coders.

After implementing information and coding the data, the research findings were classified into three categories including cognitive, emotional and behavioral competencies. Cognitive competencies include advocacy literacy development, awareness gap control, avoidance of social and cultural bias, strengthening positive cultural memory and attitudes, and behavioral competencies including cultural self-efficacy, cultural monitoring, role modeling and social and cultural responsibility, and emotional competencies including emotional capital development, strengthens self-will, reproduces the culture of youth and strengthens women's culture.

The cultural competences of the fans will be one of the main prerequisites of sports with the breadth and cultural diversity resulting from multicultural environments. The growing trend of cultural and sports clubs' fan centers trying to turn ordinary people into professional fans increases the need to pay attention to these skills.There is a capacity of sports enthusiasts to accept the fan club as a value-added feature for the sports club. Paying attention to cultural competencies creates a competitive advantage for the clubs that develop the fan base.

due to the strategic importance of the physical presence of fans in stadiums and the regulation of sports relations and their place in the development of fan culture, understanding the challenges facing football fans is considered a significant issue that is independent of the capacities created by the centers. And sports clubs need to be analyzed and read from the perspective of the fans. Therefore, the purpose of the current research is to analyze the lived experience of fans of the challenges of developing the culture of football fandom.

Qualitative research method is a phenomenological type with a descriptive approach and based on the Colaizzi model. The research community was the members of Sepahan Isfahan Sports Club and the cultural managers of the club. Of these, the research sample reached data saturation with 20 people. The purposeful sampling method was dependent on the criteria and heterogeneous. The data collection tool was a semi-structured interview. The validity of the data was confirmed through external auditors, in-depth description, returning to the interviewees and two coders.

The findings of the research after implementing the information and coding the data in several categories including the re-engineering of the fans' thoughts in the development culture, the increasing trend towards media consumption, instrumental attitude towards the fans, the feminization of sports, the social responsibility of the fans, the cultural-social competence of the fans and Fan businesses were categorized.

The development of fan culture requires preparation to face challenges, a major part of which can be done by increasing individual and interpersonal skills by fans; the results of this research will be effective in strengthening and rebuilding the attitudes of the managers and planners of fan centers for the development of fan culture.Paying attention to the upcoming challenges of the fan culture requires sports centers to create the necessary frameworks and standards to attract, educate and promote the fan culture and modify the existing processes in order to support the development of fandom. Based on this, fan centers need to draw a technical and cultural map in order to reach the desired sports position with the aim of continuing the presence of fans through the expansion and development of entrepreneurship and value creation of sports at the community level.