فهرست مطالب سید رضا حسنی

Insurance industry as one of the infrastructures of mental security and peace of society can play an important role in social development. In order to increase the penetration rate of insurance among people and then develop a country's insurance industry, also the prosperity of its beneficial economic cycle, the need for an insurance industry with a good organizational reputation at the macro-national level is felt. The purpose of this article is to design an organizational reputation model for the insurance industry while emphasizing the identification and ranking of factors influencing organizational reputation. 

The present research method is a mixed qualitative and quantitative one. In the qualitative research section, the Grounded Theory method is used to present conceptual model. Statistical sample of this section includes 24 experts and specialists from insurance industry. In the qualitative section, Snowball Sampling method is applied, semi-structured interview method is used to collect data and 3-step open, axial and selective coding process is used to analyze data . The result of this section is to present a paradigm model and identify the factors affecting the organizational reputation of  the insurance industry. In the quantitative part, the factors affecting organizational reputation are  ranked using the Analytical Hierarchy Process (AHP) method and  data is analyzed using the confirmatory factor analysis method and Structural Equation Modeling (SEM). In the quantitative section, data collection tool is a researcher-made questionnaire based on categories and concepts obtained from qualitative part. Statistical sample includes 384 stakeholders of insurance companies in Tehran, Hamadan, Kermanshah, and Kurdistan provinces.  

Winning customers' trust, organizational structure, culture instilling, macro strategies at three levels: Central Insurance, insurance companies, and technological programs are effective categories in the organizational reputation of the insurance industry. Increasing the penetration rate of insurance and creating psychological peace of society have been identified as the consequences of the main phenomenon. In general, 40 concepts effective in the organizational reputation of the insurance industry were identified. After the ranking, the national development programs are in the first place and the attention of insurance companies to social responsibility is placed in the last priority of the ranking table. 

The trust of customers in the insurance industry has a significant impact on the good reputation of the organization. It is one of the factors that influence the trust, organizational structure and macro strategies of the Central Insurance. Formulation of the Central Insurance’s strategies based on intra-organizational and extra-organizational cultural view will directly affect the actions of insurance companies (private and public).On the other hand, the road map of using new hardware and software technologies in the insurance industry will follow. The objective appearance of the strategies will be manifested in the perspective of the contacts and customers of the insurance industry, and that mental image that includes the perception of the sense of trust and good reputation will be formed in the public mind.

Brand resilience is a type of ability that enables the brand to resist the risks that have turned into a crisis and recover from the crisis if it is effective and even grow in a crisis situation. The current research was conducted with the aim of explaining and designing the model of brand resilience in the conditions of sanctions in the handwoven carpet industry of Iran using the foundation data method. The data of this research was derived from in-depth and semi-structured interviews with twelve experts and experts in brand management in the field of hand-woven carpets in Iran, which was based on purposeful sampling dependent on the selection criteria and continued until reaching theoretical saturation. Found. The validity of the research data was checked and confirmed by going back to the participants and external auditors. Data analysis was done based on the Strauss and Corbin model in the form of open, axial, and selective coding in the Atlas TI8 software. The results showed that the model of brand resilience in the conditions of sanctions in Iran's handwoven carpet industry includes causal factors (competition in the business ecosystem, development of knowledge and technology, internal politics), intervention factors (brand consumption challenges, handwoven carpet brand capabilities), platforms. environmental sustainability, brand nature, sanctions pressure), strategies (active development, internal resistance, creative support, production under sanctions) and consequences (commercial interests, brand capabilities, strengthening brand value and identity).

More than a decade has passed since the introduction of resistance economics and policy-making in this field in our country. The question is, are the new concepts introduced in the Western world more advanced and superior than the existing concepts in the schools of Islamic economics? What are the differences and overlaps between the two perspectives of resistance economics and rotational economics? In order to answer the research question, the researcher has tried to extract components by studying the published researches of circular economics until 2021 by the meta-combined method, then by the content analysis method of the statements of the Supreme Leader (memory of God Almighty) In the form of components of resistance economics are extracted and finally, the correspondence between two rotational economies and resistance economics is studied. According to the research findings, 10 components in the system of resistance economics lack the corresponding concepts in the components of circular economics. These ten components are: economic hedging, endogenous growth based on production boom, business ecosystem, economic financing of intelligent financing, transition from single-product economy, branding of resistance economy, knowledge-based economy, Replacing imports with domestic production, and social capital. In addition, all the existing components (8 components) in the system of circular economics have corresponding concepts in resistance economics. These are the eight components of the case; Environmental protection laws include a sustainable Islamic-Iranian lifestyle, the three principles of a circular economy, sustainable management, sustainable governance, social values, industrial ecology, and sustainable development.

The present study was conducted to design a model of the effect of brand in sports on the behavioral factors of young athletes in premier leagues. In terms of applied purpose, the present research method was a combination of sequential exploratory type and survey collection method. The statistical population in the qualitative section was experts in the field of sports marketing, sports psychology, sports sociology and sports management. Purposeful sampling in the qualitative section and interviews with experts continued until information saturation and 16 interviews were conducted with 16 experts. The statistical population of the research in the quantitative section included all young athletes in the top leagues of selected sports ( Football (288 players), volleyball (168 players), freestyle wrestling (71 players) were present in the top leagues, due to the difficulty of accessing young professional players, distributing questionnaires and analyzing them to reach sample adequacy. The data collection tool in the present study was a semi-structured interview and a researcher-made questionnaire. It was extracted in the form of two central codes.In the quantitative part, it was found that the brand in sports influences the behavioral factors of young professional athletes (path coefficient: 0.444 and T value: 5.152). Appropriate business leads to improved behavioral performance of young Premier League athletes.

The study is to achieve an interpretive structural design on electronic advertising in order to develop business in the corona pandemic. It was a field research in terms of applied purpose and in terms of data collection. Considering the main purpose, the research method was a mixture of qualitative (theme analysis method) and quantitative (modeling). The statistical population in both qualitative and quantitative sections, included experts and experts of online stores. Using purposive sampling method and theoretical saturation technique, key informants including 15 experts and experts of online stores selected to identify the framework of e-advertising model in the business of young entrepreneurs in Corona. Then Semi-structured interviews with focus groups were conducted to identify the components and factors of e-advertising in the emerging businesses of young entrepreneurs. Interpretive structural modeling was used as one of the consensus methods. For interview analysis, SPSS software was used to describe the demographic characteristics and MicMac software was used to design the model. Advertising features, advertising channels, brand recognition and credibility and value creation to the customer are in the dependent area and per capita use of the net in the autonomous region. So, electronic advertising can help to develop business in the corona pandemic.

New marketing methods are usually presented to tackle the problems of the traditional means of marketing or to increase their efficacy. Therefore, the purpose of this research is to evaluate the causality of the indicators affecting guerilla marketing to facilitate the attraction of tourists with an attitude toward economic benefits.

This is a cross-sectional study carried out in Kermanshah, 2021, using a mixed method of quantitative-qualitative. 85 primary codes were extracted from the desk studies and the analysis of 26 articles. The codes were classified into 7 groups according to their alternative themes. The given questionnaire was delivered to the experts and the results were modeled using the DEMATEL method.

Eventually, 63 extracted primary codes were classified into 9 content groups, 7 alternative themes and 3 basic themes. Human tools, cultural tools, causal relationships and technology were the most impressive variables. While, economic benefits, customer attraction, advertisement and causal relationships were the most impressible ones.

In guerilla marketing, Human tools, cultural tools, technology and causal relationships had an influential impact on the economic benefits, tourist attraction and advertisement.

Among the very practical concepts in the rules of prayer (Ahkaame Namaaz) is the Shar’i concept of rak’at. Understanding the shar’i meaning of the term rak'at has a significant impact on various issues of prayer, such as the principle of “Man Adrak” and “doubt in the raka'aat of prayer”. There are different points of view in explaining the Shar'i meaning of rak'at, which are obtained from the evidences and narrations entered in the issues of prayer. Some consider rak'at to be the completion of bowing (roku’), some others consider rak'at to complete prostration (Sajdeh), some consider it necessary to say zekr, and some other jurists also consider lifting the head from sajdah to be included in the concept of rak'at. In the following article, after stating the literal and idiomatic meanings of rak'at, various opinions and evidences of each are discussed, and then by criticizing and examining the opinions, finally, the fourth statement i.e. the necessity of lifting the head from sajdah in accomplishment rak'at, is accepted. It is due to the problems encountered The first three theories and the various evidences and narrations that support the last one.

Traditional marketing is very expensive, but new methods are always defined in the world of business and trade that solve the defects of the traditional method or can be defined in an environment that is more productive. . This factor caused the emergence of guerilla marketing. The purpose of this research is to design and present a conceptual model of guerrilla marketing. The current research is exploratory in terms of purpose and practical in terms of results. This research, using the structural-interpretive modeling method and after reviewing about 250 researches related to metasynthesis method, includes 7 main categories which have been approved by the experts and using the quantitative approach (interpretive structural modeling) conceptual model Guerrilla marketing factors have been extracted and placed in four levels. This method is in the group of system analysis methods that examines interactions between system elements. By defining each of the factors and also considering the final accessibility matrix, the final interpretive structural model was drawn. Since this method is based on the opinions of experts, the opinions of 15 experts and university professors were used, as well as in the matrix of power (influence), dependence of categories, technology tools, advertising weapons, facilitation of attracting customers (tourists), Economic interests are placed in the linked area. This means that any change on these variables can cause other variables to change. Also, the categories of human tools, cultural tools, and relational tools are placed in the (independent) area of influence, which needs more attention.

The purpose of this research is to identify the role of managers in preventing job burnout of FARAJA employees with the focus on leadership style, obtaining employee satisfaction, communication skills and attention to the organizational needs of employees.

This research is a descriptive survey in terms of practical purpose, and in terms of implementation method. The statistical population of the research is all employees of FARAJA headquarters. The sample size was calculated based on Morgan's table, 217 people were selected by structured probability sampling method. The tool of data collection is also a questionnaire made by the researcher, which before the implementation of validity (through the method of content evaluation and the approval of 5 elite methodologists) and its reliability (through Cronbach's alpha with a reliability coefficient (α = 91%)) and the data It was also analyzed using SPSS software.

The results and findings of the research show that personal organizational communication skills with β = -0.147, management styles with β = -0.049, employee satisfaction with managers with β = -0.157, managers' attention to needs the organization of employees with β = -0.168 has a significant but negative contribution in explaining the job stress of employees.

At the end of the research, based on the findings of the research, it can be concluded that the job stress of employees has many and complex dimensions and is affected by several causes and factors, and the role of commanders and managers at the FARAJA organization level is very prominent in this issue, and the suggestions application have been presented in this field.

  The purpose of this study is to investigate the effect of digital marketing on brand loyalty with the mediating role of product innovation. This research is applied in terms of purpose and descriptive-survey nature in terms of causal type. The method of collecting library information and the required tools is taking notes. The statistical population of the study includes the customers of Manizan Dairy Products Company in Kermanshah. Simple random sampling method and sample size using Cochran's formula is 384 people. The method of data collection is field and the required tools are the use of standard questionnaires of digital marketing (researcher-made), brand loyalty of Crystalis and Chrischo (2013) and product innovation of Paladino (2008). The method of data analysis is descriptive statistics using SPSS26 software. AMOS 24 software was also used to model structural equations. The findings show that digital marketing explains 54% of product innovation changes. Digital marketing also predicts 56% changes in brand loyalty. Finally, product innovation explains 30% of changes in brand loyalty. The results showed that digital marketing is effective on brand loyalty with the mediating role of product innovation with a coefficient of 3.47 of the Sobel test.

ʾAḥmad ibn Muḥammad ibn yaḥyā al-ʿAṭṭār is one of the famous narrators which having no ʿAșl or book, is mentioned in the ʾIsnad of many hadiths in the four famous shia hadith collections, as well as al-Shaykh al-Șadōq's works. He is not explicitly mentioned in Rijāl of Shia as a reliable narrator, making it necessary to refer to the general tawthīqāt. This article with analytical-'Ijtihādī method and consulting the viewpoint of Ayatullah Shabzendehdar, studies twelve general tawthīqs concerning this narrator. The author believes that five of them are acceptable, namely: Tarazzī of al-Shaykh al-Șadōq, being famous, tawthīq of al-Shahid al-Thānī, the reliance of 'așḥāb on narrations including his name, and being in the list of narrators of some hadiths approved as authentic by al-ʿAllāmah al- Ḥillī.

The matter of praying times has many jurisprudential subdivisions. One of these jurisprudential issues is the duty of prayer between the two matters of one posture of prayer with ablution which has been accomplished on time or the praying of whole prayer with sand ablution on time. This jurisprudential matter is one of the secondary subjects which must be studied in relation with the rule of "M'an Adr'ak" (who achieves). This practical rule which is one of the most widely used in the matter of prayer times, has formed based on Hadiths with these meaning: "Who achieves one posture of prayer on time, achieves and fulfills it all on time". In the present article, after stating the general concepts of the rule, including the term of rak'ah (one posture of prayer), based on the reasons and basis of this rule, the meaning of related hadiths have been discussed and the jurisprudential verdict of this matter has been mentioned.

An e-advertising model designing for emerging businesses with a data-based approach and Ccomparison between the current and desired situation is the purpose of this study. This study is applied in terms of purpose and descriptive-survey in terms of data collection method. In the first (qualitative) part for field interviews, the statistical population of the study were experts and experts of online stores in Tehran whom were purposefully selected and snowball for qualitative interviews on the subject of research (15 interviews with 15 people which continued to the point of theoretical saturation).   In the second (quantitative) part, after collecting the information obtained from the qualitative research, a questionnaire was made. This questionnaire (32 items in the form of seven components, personal characteristics of the audience, infrastructure, advertising features, advertising channels, per capita net usage, brand credibility and value creation to the customer) and a seven-item questionnaire comparing the current and desired status, were distributed online among the customers of the Digi Kala online store (384 people).Paired t-test was used to compare the current and desired situation. The results showed that each of the indicators of advertising features, infrastructure, personal characteristics of the audience, advertising channels, brand recognition and credibility, per capita net usage, and value creation to the customer, respectively, is one of the factors in the e-advertising model of emerging businesses. Also, there is a significant difference between the mean of the current situation and the average of the desired situation in each of the identified indicators regarding the factors affecting electronic advertising (Sig ≥0.05). Therefore, Digikala online store should take measures to bridge the gap between the current and favorable situation of the factors affecting its electronic advertising.

The purpose of this research is to provide a sustainable supply chain model with an emphasis on behavioral factors for food products in Kermanshah province. . This research is based on the purpose. On the other hand, it is a non-experimental type of research. Study of the subject literature through library study such as books, journals, dissertations, articles, etc., was collected through a questionnaire of required data, then by statistical methods, the data were analyzed. have taken. Regarding the subject of this research, the study population consists of directors and staff related to supply chain in Kermanshah food companies, which number is 90 people. Data analysis using structural equation modeling and PLS software revealed that the training environment, innovation, motivation, empowerment of staff, mutual respect and mutual trust, and teamwork have a positive and significant effect on the sustainable supply chain with three indicators Environmental, social and economic. KEYWORDS: Sustainable Supply Chain, Behavioral Factors, Structural Equations, Food Industry.

This study designed a structural model taking into account the views of staff on human resource management systems، human resources، job satisfaction and organizational loyalty pays Yeast Industry in Iran. This study used structural equation modeling (SEM). By using cluster sampling and Cochran''s formula، 288 patients were selected. The structural equation analysis and factor analysis were used. The results indicate that there is significant positive correlation between job satisfaction and organizational loyalty. Job satisfaction is a mediating factor between human resource management and organizational role. Therefore، it is recommended to administrators in designing strategic objectives، promote excellence the role of human capital، and employee''s share of decision-making and tend to increase employee involvement in organizational activities. Finally، they create loyalty to the organization.