فهرست مطالب عباس اسدی

The purpose of this study is to know the developments of the Me-too social movement on Instagram. The main question of this research is what have been the changes of the Me-too social movement on Instagram?

The research method of this article is Foucault's genealogy with a qualitative approach and a critical paradigm. The study in this research is based on the content of the page, posts, highlights, and users' comments on the "@Metoomvmt" Instagram page.

The findings of this research indicate that the efforts of the leaders of the Me-too social movement in conveying the discourses and achieving the goals, despite the optimal use of the facilities of the Instagram social network and cyberspace, due to the disruptions that occurred in its path, have not been very successful.Many researches have been done about the Me-too movement, but no research with a genealogical research method and a critical perspective in this context has examined the developments of this movement on the Instagram social network. Since the aim of this social movement is to empower the survivor in the world and neglecting it has undesirable consequences, research in this issue seems necessary.

The results of this research show that me-too movement was not very successful in its first executive and legal step because the metaphysics of power in all the dimensions of society are present and effective.Also our collective life, despite the efforts and struggles to reform discourses and use the facilities of cyberspace, is influenced by many non-discursive factors, of which the metaphysics of power is one of them and its impossible to achieve and control it to some extent.

The aim of the present study was to investigate the status of media literacy in the textbooks of the junior high school with a quantitative approach and content analysis method. For this purpose, 15 books of the junior high school were selected as the sample due to their relevance to the subject and were analyzed using a researcher-made media literacy checklist. The validity of the checklist was approved by five experts, and its reliability was determined through inter-rater agreement. Data analysis was done with Shannon entropy method and descriptive statistics. According to the obtained results, the theoretical dimension of media literacy had the highest frequency (41%) and the media consumption regime had the lowest frequency (1.5%). The results indicate an unbalanced attention to the aspects of media literacy, so the distribution of the components of media literacy needs to be reviewed.

Determining and analyzing the role of leadership of digital transformation in the strategic alliance of Iranian organizations and companies.

The research method was data base theory and the research was determined based on the type of development goal and of qualitative type.

The results of the research showed that market competitiveness, digitalization and market intertwining form the central phenomenon of the research which is the leadership of digital transformation. Digital transformation leadership has been described in terms of leadership styles and leadership skills. The leadership role of digital transformation in strategic alliances is not unmediated And it is mediated by a set of contextual conditions as well as intervening conditions, and these factors affect the strategies that companies adopt.

The results of the present study generally show that the leadership of digital transformation has a great impact on the strategic alliance of Iranian organizations and companies, and in this era, digital transformation is considered as a main factor for the growth and development of organizations. To achieve a competitive advantage and provide better services to customers, companies must respond to digital changes and new technologies. With this definition, it should be noted that the leadership role of digital transformation in strategic alliances between companies takes place through the effectiveness of various variables, and also companies follow various strategies in line with digital transformation and also create strategic alliances.

The Judiciary, due to its unique nature and the responsibilities entrusted to it by law, is one of the most widely observed institutions in the Islamic Republic of Iran. According to Article 165 of the Constitution, "trials must be held in public, and the presence of individuals is not prohibited, unless the court deems that holding a public trial would be contrary to public morality or order, or the parties to the litigation request a non-public trial." This principle is based on the necessity of informing the public about how the law is enforced and justice is administered, indicating that the drafters of the constitution have paid special attention to people's perception of the execution of justice and its effects. Of course, many trials in early Islam, Roman rule, and other democratic governments were held publicly. But why are some trials not held in public? Are some of these trials opposed to justice, which is why they are not public, while holding public trials would help us achieve justice? Is this principle considered part of the people's rights? Are courts obligated to disclose the public or non-public nature of each case along with its subject matter to visitors? Should the existing standards provide information on how to attend court hearings? Based on the issues mentioned in this article, efforts are being made to discuss and examine the right of media to access trial proceedings in courts. Sont abordes dans ce travail de recherche, les themes suivants, parmi d’autres :  la reconstruction apres la covid 19, les ODD 2030, la regulation du net, les geants du numerique, les plateformes numeriques, le role des Etats, celui des institutions internationales et regionales, la place de l’Europe, les droits et libertes numeriques, l’avenir numerique equitable et inclusif, un monde numerique inclusif et pacifique, un espace public mondial numerique, etc…

Arbitrary use of drugs not only leads to failure to treat  the disease but also leads to drug complications, inconsistency of prevalence of diseases in the country with the amount of drug consumption and the problem of indiscriminate drug consumption in the pharmaceutical system of the country. Therefore, this study was conducted with the aim of investigating self-inflicted medication use factors influencing it among patients admitted to Shahid Rahimi Hospital, Khorramabad.

This study was conducted on 381 patients of Shahid Rahimi Hospital, Khorramabad in winter 2021. A simple random sample was drawn and the information of the individuals was collected using a questionnaire. Descriptive statistics were used to summarize the demographic information and a t-test was conducted using SPSS 23 software for comparisons.

According to the results of this study, the average age of people was 34.322±11.438 years. The percentage of arbitrary drug use was 25.3%. The percentage of self -administered medication was 56.8% for painkillers and 56.2% for multivitamins, 71.2% for cold and flu patients and 38% for chronic and acute headaches. The most important reasons for self-medication are, in this order, the higher quality of foreign medicines compared to Iranian medicines and the use of medicinal plants, and the least important reasons for self-medication are fear and shame of medical examinations, lack of trust in doctors' medicine, taking medicines during illness on the advice of acquaintances and the use of previous doctors' prescriptions were mentioned.

Given the high prevalence of self-inflicted drug use, it is suggested that various educational programs be implemented by appropriate organizations, including the Ministry of Health, Treatment and Medical Education, medical centers, and mass media to reduce the factors identified in this study.

Social networks (mobile platforms) are a pervasive and informal communication network, so it is a good platform for the production and dissemination of significant rumors that have many negative effects on society. Understanding the causes and how this anomalous phenomenon of virtual communication is formed and spread is effective in reducing and controlling it.Therefore, this study was conducted with the aim of identifying common forms of rumor and its discourse in cyberspace. The research method is qualitative and thematic analysis. The statistical population of recent studies and research in the field of rumors and cyberspace is that after analyzing 30 scientific data (article, dissertation and research project), the results showed: In relation to discourse and format, three main components: discourse structure - format and The context in the production of rumors are often the same and the results are as follows: Content that is changeable, believable, slang, unsubstantiated and unscientific, vague, ambiguous and exaggerated, fiery discourse and indoctrination, truth-seeking, critical, libertarian, human rights, emotional and predictive, as well as specific, social issues - Civil, political and security issues related to "common forms and types of gossip discourse in cyber space" were extracted.

What today's organizations to a great extent need so that they can gain a position and competitive advantage in dynamic and complex markets is the ability to produce new, unique and competitive products and services in changing markets. The current research seeks to identify and rank the factors affecting marketing innovation in medical service organizations.

Using the Delphi technique, we identified factors affecting marketing innovation in medical service organizations. Factors affecting marketing innovation in medical service organizations were provided to the statistical sample in the form of a questionnaire to measure the agreement of the sample with each of these factors and methods. We ranked the known and verified factors with the help of TOPSIS technique.

According to the findings of this project, the factors affecting marketing innovation in service organizations are divided into technological, competitive, political, legal, economic and social respectively.

Paying attention to the subject of foresight and long-term thinking and the use of innovation in marketing should be placed on the agenda of the organization. Special attention should be paid to the internal and external environment of the organization and their analysis to select and implement innovative proposals in the organization (corresponding to the prioritization of factors affecting social marketing) and a productive organizational culture that encourages creativity and innovation in the organization.

The upcoming research has been carried out in order to investigate the effect of new marketing capabilities on the level of organizational entrepreneurship of information and communication technology start-up companies. The statistical population of the current research consisted of managers and experts working in selected companies active in this field, and based on statistics, the number of these people was 257. Among these, 101 people were selected as members of the statistical sample using Charles Cochran's formula and simple random sampling method. The data collection tool in this research was a questionnaire consisting of 50 questions that used standard questionnaires for each variable and the answers were based on a 5-point Likert scale. In the end, the results of the research showed that the new marketing capabilities in the mentioned companies have a positive and significant effect on the level of organizational entrepreneurship. It should be mentioned that this research is in terms of the purpose of using the type of applied research and in terms of collecting descriptive-survey information and of the type of documentary and field studies.

The purpose of this study was to provide a framework for the establishment of ISO 45001 quality systems. This is an applied research that is mixed (qualitative and quantitative). The statistical population of the research is steel industry experts of Chahar mahal and Bakhtiari province and the sampling method is purposeful and the sample size of 10 experts was determined. In this regard, The aim of the research was to provide a framework for establishing ISO 45001 quality systems. This is an applied research that is mixed (qualitative and quantitative). In the qualitative section, theme analysis was used to code and identify factors. In order to code the interviews, the researchers first converted the audio files to text, then using the theme analysis method to identify the codes in an open and unrestricted way, the fuzzy BWM technique was used to prioritize the factors in the quantitative part.using field and library studies and content analysis method, the factors affecting the establishment of ISO 45001 were identified and ranked using fuzzy BWM technique. The results showed that the leadership criterion is the first rank and the other criteria are support and support, goals and planning, human resources, organizational context and field of activity, development and performance evaluation, operations, respectively.

In this article, considering the existing limitations in changing the length of the linear spring and, on the other hand, the ability to design and manufacture a suitable damper element and nonlinear spring in energy absorbers, the design of a mass and a nonlinear spring with a magnetic eddy current damping element for use in sequential shock excitation has been proposed. In this mechanism, the nonlinear spring and damping element is designed respectively using a telescopic mechanism consisting and neodymium magnet. The nonlinear dynamic equation of the problem is solved using Rong-Kota 4th order and Newmark beta numerical methods. The results show that by selecting the appropriate length of the telescopic arm, in addition to ensuring the convergence of the results, the energy lost can be increased several times compared to the linear mechanism.

The main purpose of this study was to determine the effect of high levels of customer mental involvement in the marketing process of influencers on the desire to travel to the destination, attitude towards the brand and the desire to buy. In addition, in this study, the level of consumer engagement with influencers, pessimism about advertising, unreal followers, intention to travel to the advertised destination and willingness to buy have been examined. In terms of purpose, this study was an applied research. In addition, it was descriptive- correlational in terms of data collection method. Library method was used to collect information about the background of research literature. Also, the field method was used to collect the required data and the data collection tool was a questionnaire. The statistical population of the present study consisted of undergraduate, graduate and doctoral students of Islamic Azad University, West Tehran Branch who had experience of interacting with influencers in the field of tourism on Instagram. In this study, in order to analyze the data two approaches of descriptive statistics and inferential analysis were used and the software used for data analysis was SPSS and one of the software was Amos or Smart-PLS. findings indicate that the level of customer engagement with influencers on social media affects the desire to travel to a tourist destination, attitude towards the brand and the desire to buy the advertised product. On the other hand, perceptions about the existence of unreal followers have a moderating effect on the effect level of customer engagement on the desire to travel to a tourist destination and the desire to buy the advertised product. However, the mediating role of advertising pessimism in influencing the level of customer engagement on the desire to travel to a tourist destination and the desire to buy the advertised product was not confirmed.

In recent years, the positioning strategy is considered the most important indicator in the business development of service companies. It is important to pay attention to the positioning strategy and competitive advantage to increase the business performance of these companies. In the meantime, the increasing competition among companies has made them look for new sources of differentiation. In this study, an attempt has been made to determine the effect of the positioning strategy on the brand equity through the perceived experience of the customers of the office furniture industry in Tehran. The current research is a survey research in terms of its method and an applied research in terms of its purpose. The statistical population of this research is the customers of the office furniture industry in Tehran. The sampling method was based on simple random sampling. A standard questionnaire was used to collect the required information. This research is based on structural equations and LISREL software was used for data analysis. The results of this research indicate that design-based differentiation, quality-based differentiation, and brand image-based differentiation have a positive effect on brand equity. In addition, the results showed that price-based differentiation had a positive effect on brand value. Also, the results showed that positioning strategies have an effect on the special value of the brand through the perceived experience. 

The current research was applied in terms of purpose and descriptive-correlation in terms of nature; which has been done in the field. The statistical population included prominent professors in the field of sports management, specializing in the field of sports sociology. According to the available selection, 48 people were identified in this section, and after distributing and collecting the questionnaires, 41 completed questionnaires were collected. The sampling method was available. The research tool included a researcher-made questionnaire in two parts: descriptive characteristics and specialized questions. The final questionnaire was prepared using the Likert method and with five options. Its face and content validity was verified by 12 experts and the reliability of the questionnaire was confirmed by Cronbach's alpha method. In addition, the questionnaire was checked and verified using first and second order confirmatory factor analysis. In the part of data analysis, structural equation modeling method with partial least squares approach and using PLS software was used to comprehensively examine the conceptual model of the research. The results of the research showed that causal factors are effective on the main phenomenon (0.629); The main phenomenon is effective on strategies (0.399); Background conditions affect strategies (0.452); Intervening conditions have an effect on strategies (0.234) and strategies have a positive and significant effect on outcomes (0.691). Therefore, in the way of achieving the social consequences and national pride of ethnic identity, strategies should be created in the way of the formation of the charter of ethnic identity.

Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in recent years, refers to the use of various in-store tools. The purpose of this research is to provide a framework for the various in-store marketing tools and to identify the most commonly used in-store marketing tools.

Considering the scope of in-store marketing, the purpose of this study is to identify the range of in-store marketing, draw a comprehensive framework and identify the most widely used in-store marketing tools.

scientific databases were searched for keywords related to in-store marketing. The identified articles were reviewed in 2 stages and finally, 95 articles were used for the final research. The current research is a domain-oriented review.

First, the concepts related to in-store marketing, which include promotion, merchandising, visual merchandising, displays, atmospherics, and signage, were defined and the research areas in these cases were examined. Then, the similarities and overlaps between these concepts and in-store marketing were highlighted, and finally, the most commonly used in-store tools were presented.

in-store marketing is a broad concept that encompasses various tools, and understanding its different dimensions is very important for researchers and retailers.

This study seeks to provide a model for teaching media literacy for teachers. This research was conducted qualitatively with the data method of the foundation. To collect the data, 28 semi-structured interviews were conducted with communication science specialists, educational sciences and media activists. To this aim, the purposeful sampling continued until theoretical saturation was achieved. The data obtained from interviews were analyzed based on data theory coding. The results showed that due to job requirements, social developments and media risks (causal factors), media literacy in the dimensions of knowledge, attitude and skills (pivotal phenomenon) should be provided to teachers in the form of primary and secondary education (strategies). Policymaking, program development, and funding (platforms) along with motivational factors, teacher competence, content, and equipment (intervening factors) affect program success and have individual, occupational, and social consequences. The developed model could facilitate planning for teacher literacy education in Farhangian University and education in the form of a scientific framework.

One of the most important consequences of Iranians' bio-virtualization is the possible changes in the political norms and attitudes of the society or the political culture. Political culture in Iran as a cultural space that shows how people relate to the political system as much as it is influenced by various phenomena such as revolution, the structure of the political system, government agents, etc., it is likely that the emergence and expansion of social networks be affected. The scope of this research includes professors, experts in political science and communication sciences (political communication), and political sociology who have been selected by the method of snowball. Three methods of a systematic review of the texts and literature, exploratory interview, and researcher-made questionnaire were used to collect research information and data. Delphi panel is implemented in three rounds. Among the 28 components proposed by the experts in the first round, 7 components approved in the second round are in order of importance and priority: lack of trust, criticism/destruction of the political system, political extremism, autonomy, xenophobia / alien paradox Orientation, non-participatory / protest orientation; and biased behaviors. Finally, in the third round, the most accurate and important indicators were selected for each of these components. The most important achievement of this study is the introduction of two components of Iranian political culture that basically belong to the age of modern media: criticism/destruction of the political system and non-participatory / protest orientation.

The purpose of this study is to develop framework for the media literacy curriculum at Farhangian University. This research was conducted with a qualitative approach through interviews with 28 experts in three groups: communication science specialists, educational sciences and media literacy activists. Sampling was performed purposefully. Content validity was used to determine the validity of the interview and the data were analyzed by categorization method. According to experts, the goals of the media literacy curriculum include media studies, media management, critique and analysis skills, user ethics and media use. Content also includes concepts and generalities, media techniques, message critique, consumption pattern modification, ethics, and media usage. For this purpose, explanatory, problem-oriented, participatory-oriented, critical and workshop methods should be used for teaching, and observational, functional, project, test, self-assessment and self-evaluation methods should be used. The obtained framework can be the basis for designing a media literacy curriculum at Farhangian University.

The purpose of this study was to identify the indicators of improving ethnic identity through professional sports in Iran. This research had a qualitative approach and the method of data theory (grounded theory) was used as the research method. The method of data collection was the study of theoretical foundations and in-depth and open interviews with 16 prominent professors in the field of sports management specializing in sociology. The sampling method was purposeful in a standard type and continued to the point of theoretical saturation. The validity of this study was reviewed and confirmed by the interviewees and then expert professors. Reliability After calculating the agreement coefficient, 70.3% was determined. For data analysis, continuous comparison method was used during the three stages of open, axial and selective coding. The results showed that attention to causal, contextual and intervention factors can, along with the implementation of strategies, lead to the formation of consequences including social consequences and national pride. In general, in order to achieve social consequences and national pride, strategies should be implemented within the framework of the formation of the Charter of Ethnic Identity.

The main purpose of this study was to investigate the effect of safety leadership and ethical leadership on safety behavior and safety performance with the mediating role of safety atmosphere (Case study: Cultural and Artistic Organization of Tehran Municipality). The statistical population of this study was the staff of Tehran Municipality Cultural and Artistic Organization with 1632 people, which was used for simple sampling method and simple random sampling method and the number of samples in this study according to Cochran's formula was 311 people. This research is descriptive-survey type and is applied in terms of purpose. In addition, in this study, a standard questionnaire with 78 items was used to measure the variables. In this research, information analysis is presented in two sections: descriptive statistics and inferential statistics. In the descriptive statistics section, the sociological information related to the research sample is expressed and in the inferential statistics section, due to the abnormal distribution of data, Structural equation analysis (SCM) and confirmatory factor analysis using SPSS and PLS software were used to analyze the statistical data. The results of testing the research hypotheses show that the safety leadership of senior managers has a positive effect on safety behavior. Safety leadership of senior managers has a positive effect on safety performance. Ethical leadership of senior managers has a positive effect on safety behavior. Safety leadership of senior managers has a positive effect on safety behavior due to the mediating role of safety atmosphere. Safety leadership of senior managers has a positive effect on safety performance due to the mediating role of safety atmosphere. Ethical leadership of senior managers has a positive effect on safety behavior due to the mediating role of safety atmosphere. Ethical leadership of senior managers has a positive effect on safety performance due to the mediating role of safety atmosphere. But the ethical leadership of senior executives has a negative impact on safety performance.

 The present research has been carried out with the aim of examining the effect of wisdom management empowerment (organizational ethics and technological structure and infrastructure) and intellectual capital on organizational performance. In other words, this study aims at finding out how determining intellectual capital and wisdom management can be in the domain of organizational performance.

 The current research is a descriptive survey research. The statistical population of this research consists of the staff of this organization, whose number has been considered to be 700. Using Cochran's formula, 248 samples were selected. The data was collected through a standard questionnaire and analyzed using the structural equation model method and LISREL 8 software.

Ethical Considerations:

 In this research, ethical principles were observed, i.e. confidentiality, informed consent and the participants’ right to withdraw from participating in the study throughout the research process.

 The results showed that all the dimensions of wisdom management empowerment (organizational ethics, technological infrastructure and organizational structure) have impacts on organizational performance and that intellectual capital plays a positive role in this regard, too.

 According to the research findings, in order to improve wisdom management (organizational ethics, organizational structure and technological infrastructure), it is suggested to design organizational strategies and plans with high buoyancy in order for the staff to have the opportunity to create knowledge. It is also recommended that the staff be provided with the necessary training regarding the positive behaviors which lead to the creation of knowledge. Finally, it is a good idea to consider certain rewards for the staff as well.

Tourism industry as the most diverse and biggest industry in the world is the most important source of income and creating job opportunities for many countries in the world, so its marketing in the country is of special place.

this study aims to explore the mental pattern of experts, tourism industry experts and some foreign tourists in Tehran from tourism marketing.

The method used in this research is qualitative method based on data method and interviews with experts and experts in tourism field. The sampling used in this paper is theoretical sampling after conducting interviews and gathering information, the results obtained indifferent sections have been analyzed.

in the proposed model, there are 12 main categories: institutional cooperation, deep understanding, tourism diplomacy, support of national economy, support of national economy, support of national economy, support of market research, introduction of capabilities, and institutional alignment, awareness and development of market research results in the consequences of global tourism diplomacy and support for the national economy.

The results of this study showed that the mental model of tourism industry experts and experts can transform the development of the tourism market and bring about fundamental changes in the industry.

The effect of adding TiO2 powder to flux in the submerged arc welding process on the microstructure and mechanical properties of steel ASTM A516-Gr.70 was investigated in this research. Microstructural properties have been studied by using the Optical microscope, Scanning Electron microscope, EDS Elemental analysis and X-ray diffraction. Mechanical properties of welding steels were investigated by tensile, hardness and impact tests. Generally, The microstructural investigation, also exhibited that, increasing of TiO2 content cause to increase acicular ferrite in the structure. It has found that the yield strength, UTS and elongation will not show a significant change by variation of TiO2 powder content, because of the broken samples of the metal base, exhibited the same metal base strength. The yield strength of samples is from 420 MPa to 441 MPa, which is in allowed standard range (at least 260 MPa). Also, it has been observed that the ultimate tensile strength is in 550 MPa to 565 MPa range which conforms to standard values (485-620 MPa). The results of impact test showed that welded metal toughness increased from 80 joules to 128 joules by increasing tiO2 from 0 to 27.54 gr. Also, in the case of weld metal hardness, by increasing of TiO2 from 0 to 27.54 gr, it decreases from 190 to 169 Vickers. The results showed that the use of TiO2 powder leads to improvement of mechanical properties, especially failure resistance in welded metal.

Tourism market development is an undeniable necessity for all countries and all countries have made great efforts to develop its market. In Iran, despite its many tourism capabilities, its market share is very small compared to most tourist countries. Therefore, it is important and fundamental to pay attention to the development of its market and to present a marketing model.

This study was conducted with the aim of presenting a tourism marketing model in Tehran.

This research has been done with a mixed approach and mixed method. The method of analysis in this study is a combination of exploratory and analytical. The exploratory part is done with the foundation data theory and the quantitative part is done using structural equation modeling.

The results of the qualitative section were obtained based on three coding steps with more than 221 meaningful propositions, 193 corresponding concepts and 35 sub-categories, 12 main categories and one core category. The main categories obtained include; Institutional cooperation and alignment, deep understanding of marketing, tourism diplomacy, sharing global events, supporting the national economy, training efficient hosts, market research development, understanding market needs, introducing capabilities, overcoming existing constraints, national demand, infrastructure development that is abstract Most of these categories in the selective coding stage, a core category called "tourism marketing as a national demand and due to a deep understanding of marketing in the context of infrastructure development and the introduction of capabilities by intervening to understand market needs and by institutional cooperation and alignment strategies, awareness And the development of market research has led to the implications of global tourism diplomacy and support for the national economy, ”he said, which could cover all other categories. In the quantitative part, the results of structural equation modeling showed that the effect of all independent variables on the explanation of tourism marketing was significant.

Tourism market as an indigenous and efficient structure can be efficient and practical in the field of tourism management and the extracted research model has many applications for this industry.