فهرست مطالب علی شفیعی

Brand management magazine is a quarterly with a scientific-research approach, belonging to Al-Zahra University in order to develop management knowledge in the fields of strategy and marketing through the publication of local researches on the topic of brand and its management. The purpose of this research is to review and evaluate the form and content of the articles of this magazine. The research method is qualitative and based on content analysis, and a descriptive-analytical approach has been used to describe and evaluate the content of the target society's articles. The statistical population of this research is 193 articles published in the last 9 years from number 1 (April 2013) to number 32 (March 2014) of Brand Management magazine (1 article is the editor's statement which is not included) and for the purpose of objective description. And the quality of the content of the concepts has been systematically investigated in the form of 7 parameters. The subject results obtained show that the articles can be classified into the following 13 topics, of which branding and branding were the most used topics in these articles with 32%. Also, the participation of researchers was evaluated as good, as 537 researchers participated in writing 193 articles, and among them, the participation of Tehrani universities was more. The investigation of research methods also showed that descriptive-applied articles, quantitative research methods and questionnaire tools were popular techniques among researchers in this field.

The "Child-Friendly City," which can be one of the key topics in the broader discourse of the "right to the city," was introduced in 1996 and has recently been seriously discussed by experts. The child-friendly city is a scientific and social concept that, like any other scientific topic, can encompass different approaches. This article is based on the hypothesis of Henri Lefebvre, a French philosopher, and sociologist, who rightly considers the right to the city - beyond gender, ethnicity, age, etc. - as a human right and based on primary human needs, contrary to others who consider it a civil right. The author in this article attempts to address the religious foundations of a child-friendly city by explaining the importance of children in religious teachings using the method of analysis of foundations and epistemology. In this regard, two important approaches to the relationship between the city and children are mentioned, and briefly, the harms of the physically- centered approach, which gives primacy to the city, are discussed.

In the petrochemical industry and in the cracking process, during the reactions that lead to the production of such products as ethylene and propylene, unfavorable reactions are also formed, which cause the formation of coke in the furnace coils. Appropriate coating of the steel can increase the resistance to hot corrosion and high temperature oxidation, largely prevent coke deposition and result in longer life of the reactors. In this research, in order to increase the anti-coking ratio and improve the resistance to oxidation and carburization of HP-micro alloyed steel, aluminide diffusion coatings were investigated. First, the chemical composition of the substrate was determined by optical spectroscopy and, then, the aluminizing process was employed to create a diffusion coating. The coating operation was carried out at 1000 degrees C and a holding time of 5 hours. The results of the X-ray diffraction test on the aluminized sample indicated the presence of NiAl phase on the surface. In order to evaluate the resistance to coke deposition, the coking test was performed to determine the anti-coking ratio. The results showed that the aluminized specimens significantly prevented the formation of filamentary coke due to the presence of the protective oxide layer, while in the untreated steel, the initial filaments formed by the reaction of hydrocarbon and the active elements of the substrate in large amounts over the surface.

Nowadays, roller plates are used in the steel industry and pellet making unit in order to classify iron ore pellets. Roller plates or screen rolls are a type of screening device, which are used to determine size, granulation, and transfer of materials. In this research, the corrosion behavior of these rolls was evaluated in two different water environments including fresh water (drinking) and return water (C60). First, the spark spectrometry test was performed to measure the chemical composition, and then the electrochemical corrosion tests were performed on steel parts A+, A, B at a temperature of 25 °C. The open circuit potential test was performed to measure the open circuit potential and study the general behavior of the components. Then electrochemical impedance spectroscopy test was performed to evaluate corrosion resistance and surface conditions, potential dynamic polarization test to determine corrosion rate and, pitting test to evaluate pitting corrosion conditions. The results of these tests showed that the A+ part had the highest corrosion resistance and the A part had the highest corrosion rate in both environments due to the presence of a larger amount of molybdenum element in the structure of A+ part compared to A. Also, the results showed that the corrosion of all parts in fresh water was less than the corrosion in C60 water. The main reason for this difference was related to less aggressive ions such as chlorine in fresh water compared to C60 water. In addition to uniform corrosion and pitting corrosion, galvanic corrosion between phases in the microstructure was also determined as one of the main causes of alloy corrosion. According to the metallographic images of the parts and the hardness measurement results, the microstructure of all three parts was martensitic, which was observed in parts A, B, and delta ferrite phase in the martensitic field.

Because of the development of wind turbine farms in seismic areas, such as East Asia, southern Europe, and the United States, as well as the importance of the foundation of the wind turbines in the design and implementation, it is necessary to study the seismic behavior of wind turbine foundations. In this study, the seismic behavior of monopile foundation of a simplified offshore wind turbine model under a specific earthquake record was evaluated by using finite element method in OpenSees software. At first, the proposed numerical model was validated by the results of a dynamic centrifuge modeling of a steel pile located in sandy soil. Then, the effects of various parameters such as dimensions of monopile (diameter and length), soil relative density, end bearing pile effect and wind load effect were evaluated. The results of this study showed that the changes of these parameters have significant effects on the seismic behavior of the monopile of offshore wind turbines. Increasing dimensions of monopile (diameter and length) and soil relative density improves the seismic performance of the structure and foundation system and reduces lateral displacement at the top of tower and reduces settlement and rotation of the monopile. Chang of behavior of the monopile from frictional pile to end bearing pile, improves the behavior of the wind turbine structure and foundation under seismic loading. Also, wind loading causes more displacement and rotation to the structure, and static wind load creates more critical conditions than the dynamic wind load.

Women's rights are one of the important legal fields that are faced with different views in traditional jurisprudence, all of which are rooted in foundations and methods. The fundamental question is what are the foundations and practical challenges of rebuilding the traditional jurisprudence approach to women's rights. With a critical analytical approach and focusing on the findings of traditional jurists, this article tries to answer the above question and find out in which areas the approach of traditional jurisprudence in the category of women's rights needs re-reading.The findings of this research show that the challenges to the traditional approach and its foundations in women's rights are multiplying and increasing, so that it can bring the role of this jurisprudential approach in human life to a crisis, and this involves the need to update and modernize the traditional approach to jurisprudence in order to be present in the public and humanitarian sphere in the surrounding world. In this article, after explaining the concepts, only some of the challenging foundations of the traditional approach to women's rights; Just like the human personality, the legal personality and the spiritual personality of the woman have been investigated.

The gap between research and practice is one of the important challenges of the health system. A possible answer to this challenge is knowledge translation. This research was designed and conducted to assess the status of knowledge translation in Kashan University of Medical Sciences in 2022.

This cross-sectional study was conducted in 2022 on a sample of 114 faculty members of Kashan University of Medical Sciences using convenience sampling. The research tool was the knowledge translation questionnaire, which was designed and validated by the knowledge translation committee of Tehran University of Medical Sciences. The collected data were analyzed through SPSS software and using one-sample t-tests, independent t-tests, analysis of variance, Mann-Whitney U and repeated measurements.

The mean score of knowledge translation was 2.73±0.54 and each of the dimensions of audience needs assessment, knowledge production and knowledge application were 2.68±0.65, 2.82±0.59 and 2.67±0.57, respectively, which have a significant difference with the average limit of 3. »Knowledge application« dimension had the lowest and »Knowledge production« dimension had the highest average. Also, there was no statistically significant difference between the overall average score of knowledge translation and each of its dimensions with department, work experience, executive position, education level and attending knowledge translation training workshops and the number of research projects of the studied faculty members.

The results show that the status of knowledge translation in Kashan University of Medical Sciences is lower than the average level and far from the desired level. Therefore, it is necessary to take measures to facilitate the process of knowledge translation in the university and improve its conditions.

Regarding the relationship between students' academic progress and their performance after graduation and considering the important role of entrance quota to the university in the academic progress of students, this study was designed to compare the academic progress of students of the service commitment quota with other quotas in Kashan University of Medical Sciences.

This cross-sectional study was conducted in the academic year 2021 on 337 incoming medical students of Kashan University of Medical Sciences by census method. Demographic variables and information related to students' academic performance were extracted from the Hamava system and through the university education department. The collected data were analyzed through  ANOVA, chi-square, LSD and Mann-Whitney tests.

As to comparing the academic performance of students based on the method of admission, the students of the service commitment quota had the lowest average of the basic science (14.77±1.61) and the total average until the end of physiopathology (14.75±1.54) and their diploma grade (P=0.046, F=3.80), entrance exam score (p<0.001, F=26.44), basic science grade point (P=0.001, F=5.46), physiopathology course grade point (P=0.003, F=11.62), and the total grade point until the end of the physiopathology course (P=0.001, F=7.46) were significantly lower than day students. However, there was no significant difference compared to students of self-governing campus (p>0.05).

The results revealed that, in general, the academic status of students of the service commitment quota were lower than that of daily students and similar to students of self-governing campuses. It is recommended that the educational officials should take measures to improve the academic performance of students of the service commitment quota.

hypothetical jurisprudence, which with a little leniency can be called jurisprudence in  vacuum, is a product of foundations, methods, causes and factors, which due to its strong presence in the background and present of the institution of jurisprudence, requires a critical look in order to be more precise and objective with it. Paying attention to hypothetical jurisprudence as a jurisprudential approach is due to the fact that jurisprudence and jurists have distanced themselves from social realities and the objective challenges of the obligees on the one hand, they are boycotted from the government and marginalized on the other hand, has had consequences that in this article, while pointing to some of its foundations and harms, have been tried to be addressed on a case-by-case basis as a result of the lack of attention to thematics, an issue that has been considered by thinkers and those concerned about making jurisprudence more efficient in these decades.In this essay, the mentioned problem has been researched with a descriptive, analytical method and with a critical approach, and the hypothesis has been strengthened that the lack of attention to jurisprudential thematics and the decline of its place in the operation of inference is mainly the result of the rule of the hypothetical approach to jurisprudence.

Quality service assessment is the prerequisite of the programming in order to qualitative improvement of the organizations’ services. Hence, the study of the quality in different aspects of the organization’s services from the consumers’ perspective has been the subject of many studies historically. Users of the organizations’ services have expectations about the received services, and the major key for the organizations to reach to the desirable quality of service is presenting the services and functions that are matched with expectations or even beyond the expectations of users. This study surveyed the quality of the after-sale service for Kia automobile manufacture, by using the SERVQUAL model, in Tehran. The statistic society of the current study was the owners of Kia cars. According to Morgan table, 384 questionnaires had been collected, and the collected data were analyzed by LISREL8.5, and SPSS20 software. The results showed that Kia agencies in Tehran failed to meet their customers' expectations.

Many scholars claim that an analytical look at the history of Islam clearly shows that the post-prophet Islamic society underwent epistemological and behavioral transformations in many important areas that were of particular interest to the Prophet, and in a gradual movement distanced itself from the concerns of the Prophet.But it seems that if such a long and fragile claim cannot be accepted; But according to the abundant historical evidence, there can be no doubt that the Prophet's view of women's personality and rights was different or inconsistent with what was later formed in the religious community.In this article, while briefly explaining the personality and position of women in the prophetic age and the capacities created by the Islamic epistemology system to realize their potential, an attempt is made to answer the question of when and how the change in the personality and rights of post-apocalyptic women it fell?The brief answer to these questions, which is followed by historical reports based on analytical historiography, is that the first fundamental steps for this deviation in the Umayyad caliphate seem to have been taken, for example: Return of sexual discourse to the relationship. Men and women, returning to an object-oriented view of women, promoting moral corruption in order to prevent the moral and human capacities of women, and so on can be mentioned.

Many scholars claim that an analytical look at the history of Islam clearly shows that the post-prophet Islamic society underwent epistemological and behavioral transformations in many important areas that were of particular interest to the Prophet, and in a gradual movement distanced itself from the concerns of the Prophet.But it seems that if such a long and fragile claim cannot be accepted; But according to the abundant historical evidence, there can be no doubt that the Prophet's view of women's personality and rights was different or inconsistent with what was later formed in the religious community.In this article, while briefly explaining the personality and position of women in the prophetic age and the capacities created by the Islamic epistemology system to realize their potential, an attempt is made to answer the question of when and how the change in the personality and rights of post-apocalyptic women it fell?The brief answer to these questions, which is followed by historical reports based on analytical historiography, is that the first fundamental steps for this deviation in the Umayyad caliphate seem to have been taken, for example: Return of sexual discourse to the relationship. Men and women, returning to an object-oriented view of women, promoting moral corruption in order to prevent the moral and human capacities of women, and so on can be mentioned.

In this study, the aluminum oxide coating was applied on 5083 Aluminum alloy by hard anodizing method in sulfuric acid. M icrostructural investigations showed that anodizing process leads to the formation of porous amorphous alumina coating on the surface of 5083 aluminum alloy. The porosity of the coating surface increases by increasing the anodizing voltage, leading to an increment in the surface roughness. In addition, as the voltage increased, the thickness and hardness of the coating increased due to the higher dissolution rate of the 5083 Al alloy substrate. M icroscopic examinations were indicant of appropriate adhesion of the aluminum oxide coatings. The anodizing process significantly improved the tribological behavior (at least more than 20 times) of 5083 aluminum alloy. M icroscopic analysis showed that the main wear mechanisms of 5083 aluminum alloy were abrasion and delamination and the dominant wear mechanisms in aluminum oxide coatings were adhesive and delamination.

For decades, aluminum alloys have been known as one the most vital materials utilized in diverse fields of industry. In spite of significance, Al alloys can be easily exposed to corrosion. In this study, it has been tried to investigate anodic oxide coating made by hard anodizing of 5083 aluminum alloy in sulfuric acid at the temperature of 0 ºC and different voltages (20, 27 and 35 V). Subsequently, all samples were characterized using X- Ray Diffraction (XRD), Scanning Electron Microscope (SEM) and Field Emission Scanning Electron Microscope (FESEM). Low angle XRD results showed that the amorphous alumina coatings were formed in the surface of the samples. SEM images showed that the coatings are porous which is directly related and affected by anodizing voltage. FESEM images of fracture surfaces were indicant of formation and growth of oxide nano-cells in the cross section of the coatings. In order to investigate the properties of the coatings, micro-hardness, roughness and thickness measurement was carried out. Results showed that micro-hardness, roughness and thickness of the coatings increase by increasing the anodizing voltage. Furthermore, potentio dynamic polarization and electrochemical impedance spectroscopy (EIS) tests were performed. Electrochemical analysis proved that by increasing the anodizing voltage, corrosion resistance of the samples declined due to increasing the porosities on the surface of the coatings.

In the present study, the evaluation of the role of internal market orientation on the company's performance has been measured according to the mediating role of employees' organizational commitment. This research is applied in terms of method of causal correlational research and based on purpose. To collect the data of this research, a questionnaire was used. The questionnaires were distributed among the senior and middle managers of Iran Insurance Company and after completion, 108 items were collected. Data analysis was performed using structural equation modeling technique and using LISREL software. The results of this study show that the dimensions of internal market orientation (reward payment, employee development and organizational vision) have a positive and meaningful effect on company performance. In addition, organizational commitment has a favorable adjusting role in the impact of internal market orientation on company performance.

Because brand equity helps to formulate a business strategy and leads to the profitability of organizations in the long run, therefore, recognizing the impact of brand personality on value creation from a customer perspective is very important. The purpose of this study is to investigate the role of brand personality on brand value creation in Iran Insurance Company. The statistical population of the study includes 384 subscribers of Iran Insurance Company in Tehran. The data collection tool in this research is a questionnaire that has the desired reliability and validity. To test the research hypotheses, the partial least squares method was used with the help of Smart PLS software version two. Findings showed that brand responsibility, brand simplicity and brand dynamics had a positive and measurable effect on brand value. In this regard, the results showed that the effect of variables of brand boldness and brand excitement on brand value creation had no significant effect.

The present study studies the effect of market orientation on business performance through the mediating role of organizational learning and innovative capabilities in Iran Insurance Company. The research method used is descriptive-survey. Also, the statistical population in the present study is all employees and experts of Iran Insurance Company. The sample size was determined using Cochran's formula of 217 people and the sampling method of the present study is simple random. The research data was collected by library and field methods and the instrument used was a questionnaire. The reliability of the questionnaires was confirmed using Cronbach's alpha method of 0.898 and the validity of the instrument was confirmed by content and structure method. The research data were analyzed using LISREL software using statistical, descriptive and inferential tests. The results of this study indicate that market orientation has a significant effect on organizational learning innovation capability. The results also show. Innovation and learning capabilities have had a positive impact on business performance. In addition, the results of mediator hypotheses show that market orientation through the variable of organizational learning and innovation capability affects business performance.

In order to improve the surface properties and the greater use of aluminum and its alloys in various industries, especially aerospace, different coating methods have been introduced. Anodizing and electroless plating are the most widely used methods for this purpose. In this research, the effect of temperature and voltage of anodizing on the surface properties of anodic aluminum oxid (AAO), producred on 2024 aluminum, was investigated. The results showed that with increasing voltage and decreasing temperature, the thickness and roughness of coatings increased. An optimal voltage (45 V) was obtained to achieve the highest hardness at all temperatures. The study of the thickness and hardness of the optimum sample also showed an increase in these two parameters with increasing time. FESEM studies also revealed that by carefully controlling on the anodizing conditions, a structure with regular nano-cells could be obtained. The two step anodizing significantly increased the order of the oxide layer cells. SEM, EDS, and XRD results indicated that the possibility of Ni-P electroless coating applying on anodized aluminum in SLOTONIP 70A solution is well established. To investigate and compare the corrosion behavior of AAO and AAO/Ni-P coatings with aluminum substrate, the polarization method and tafel extrapolation was used. The results indicated that the high corrosion resistance of 2024 aluminum alloy was achieved in the presence of Ni-P electroless coating on anodized alloy. The heat treatment of the samples at different temperatures showed that the highest hardness of the final coating (1185 vickers) would be achieved at 400 °C, and the heat treatment time at this temperature after 75 minutes would not have much effect on the hardness.

Recreational and cultural uses play a special role in the beauty of the city and the well-being of the people, and their proper distribution and placement in the neighborhoods of the city is of great importance for easier and faster access to the city of Vandan. The evaluation of recreational cultural uses is itself a sign of the level of development. In the present article, using cultural models of human development index, cultural-recreational uses have been discussed at the level of each neighborhood. And according to the model, the level of development of the city's neighborhoods was ranked. In these rankings, it was determined that all neighborhoods have differences in terms of cultural-recreational uses and these uses are not evenly distributed in the city. Neighborhoods 3, 6, 8 are at a high level of development and neighborhoods 9 and 10 are at a low level.

anodizing due to the significant increase in the surface performance of aluminum and its alloys is an appropriate method in the field of surface engineering. But for the application of this method as much as possible, filling the porosity of this coating is a very effective selection. On the other hand, due to the unique structure of the oxide layer, this layer can also be used to grow a variety of nanowires. In this study, 1070 aluminum anodizing was performed in oxalic acid-sulfuric acid solution. Microstructure of the coating was studied by means of field emmision scanning electron microscopy (FESEM) images. Subsequently, silver nanowires were grown in the oxid layer by electrochemical deposition method. The result of X-ray diffraction(XRD) test showed that the oxide layer has a non-crystalline structure and silver nanowires has a very high purity. . The growth of silver in the oxid coating resulted in a 55% increase in the wear resistance. The scanning electron microscopy (SEM) images of the wear surfaces showed that this increase is related to silver lubrication nature that have reduced the coefficient of friction of the coating in the presence of these fillers. The effect of these nanowires on the corrosion resistance of anodized aluminum was studied by using electrochemical impedance and TOEFL polarization tests

The existence of asymmetric information in the banking system will cause adverse selection and moral hazard. They will result inefficiency in the financial system. The inefficiency in the financial system will negatively affect the performance of the real sector of the economy. Therefore, the main aim of the present study is to investigate the impact of asymmetric information in the banking system on rate of interest and Inflation and foreign trade. Hence, based on the New-Keynesian framework, a Dynamic Stochastic General Equilibrium (DSGE) model was adopted in accordance with the structure of the economy of Iran. The desired model includs eight sectors such as households, firms, banks, central bank, oil, the government, exports, imports, and other countries of the world. By using the Bayesian method and data gathered from Iran during 1974-2014, the parameters of equations are estimated and the impact of enhancing the asymmetric information was investigated. The results of this study indicate that increasing the asymmetric information in the banking system increases the cost of banks. Consequently, increases rate of interest. Subsequently, this increase in the rate of interest in the first two years will reduce consumption, investment, exports, imported consumer goods and inflation, but as time goes on, increasing asymmetric information and the rate of interest will increase inflation (because decline in production exceeds the decline in demand).