فهرست مطالب فاطمه سادات اعرابی

Strategic alignment is a critical tool for organizing and standardizing the activities and operations of different organizational departments in order to achieve integration. In this research, this strategic alignment between Communication and human resources Strategies are investigated. The research population comprises the research institutions and mixed method was used as the research methodology. In qualitative section of the research, content analysis was used in order to analyze the data gathered from 95 individuals in sampled institutions. The research findings indicate that the third type strategy (conservative), second type HR strategy (loyal soldier), third type relation , first type recruitment (traditional), third type training and development (practical), second type performance appraisal, third type compensation (performance-based) and third type employee relations and third type in relations and third type out relations had the most frequency in research institutions. The findings of one-way ANOVA and multivariate analysis indicate that internal and external alignments and their interactive influence were influential on the performance of research institutions.