فهرست مطالب مجید ولی

Customer relationship management is a new way to gather information about the customer in order to influence customer behavior according to his knowledge. This requires valid and reliable instruments. Therefore, the present study was conducted with the aim of development and psychometrics of “Factors Related to Futsal Customer Relationship Management Scale".

The current research is of qualitative-quantitative methodology. In the qualitative part, scale items were developed from 59 articles obtained from scientific databases. Then, 10 experts in the field of sports marketing were asked about the adequacy of the items, and with the addition of 29 more items, the final scale was developed with 85 item. In the quantitative part, content validity was confirmed by qualitative method with the opinion of 18 futsal experts. Construct validity was calculated using exploratory factor analysis, convergent validity, and divergent validity on 384 futsal fans from different cities of Sari and members of sports clubs, who were selected by accessible methods. The data was analyzed in SPLS. 23 and SPSS. 18.

In the qualitative part, the “Factors Related to Futsal Customer Relationship Management Scale" was developed with 85 items. In the quantitative part, content validity was confirmed by qualitative method. Exploratory factor analysis showed the construct validity of 10 subscales and 82 items. Convergent validity was 0.70 and divergent validity was 0.78. Reliability was obtained by 3 methods of internal consistency by calculating Cronbach's alpha coefficient between 0.73 and 0.87, combined reliability between 0.74 and 0.90, and shared reliability between 0.74 and 0.91.

"Futsal Customer Relationship Management Scale” with 82 items and 10 subscales is a valid and reliable. It is suggested to use the developed scale in related researches.

The purpose of the present study was to investigate the role of fan loyalty on the mental toughness of the Futsal Premier League players. This study is descriptive and correlational. The purpose of the present study is based on the purpose of the field study. The statistical population of this study consists of all the players of the Futsal Premier League clubs (There are 138 players in the teams of Copa Sungun, Gityepsand, Sohan Mohammad Sima Qom, Ahvaz Drilling, Azarakhsh Bandar Abbas and Shahin Kermanshah. All players were selected as the sample of the study, out of which 129 questionnaires were returned correctly). To collect data, Kobasa Mental Hardiness Questionnaire (1984) and Fan Loyalty Questionnaire from the Perspectives Viewpoint: Abul Hassani Customer Loyalty Questionnaire (2015) with reliability (α = 0.79) was used. Descriptive and inferential statistics were used in this study. Descriptive statistics were used to express demographic and descriptive characteristics of the study. Using elasticity and skewness indices to evaluate the distribution of data (natural or abnormal) and to answer and answer research questions and to draw up a measurement model and a structural model using SPSS 20 and Smart PLS version 2.0 (due to the small number of research samples) was used. The results showed that, at the level of 0.95, fan loyalty (attitude and behavioral loyalty) had an impact on athletes' mental toughness.

The purpose of this study was to investigate the role of customer relationship management on customer loyalty with the mediating role of psychological capital of Futsal Premier League fans. The present study in terms of purpose is applied and in terms of data collection was descriptive-survey. The statistical population of this study is all fans of Mess Sungun and Giti Psand that 384 questionnaires were randomly distributed among the fans of these two teams. In this study, the questionnaires of psychological capital of Lutans (2007), customer relationship management of Izadi et al. (2014) and customer loyalty of Mahoney et al. (2000) were used and their validity and reliability were confirmed. Use elasticity and skewness indices to evaluate the distribution of data (natural or abnormal) and to answer and answer research questions and to draw up a measurement model and structural model using SPSS version 24, Smart PLS version 2.0 was used. The results showed that customer relationship management (with adherents) influenced their loyalty. Customer relationship management also affects psychological capital. On the other hand, psychological capital also affects the loyalty of supporters. Therefore, psychological capital is an influencing factor on the effect of customer relationship management and customer loyalty.

In recent decades, the idea of competitive balance of professional leagues has greatly been attended to in Sports Economics. Competitive Balance refers to the fan's prediction of which team may win. In order to remain dynamic and actively present in the economic competitions of sport fields, major sports leagues need an optimal level of competitive balance. Thus, the present research has meant to study the competitive balance of Iran's premier league of football and those of other major Asian leagues using such economic standards as premier K, Lorenz Curve and Gini Coefficient. This study is a descriptive one in which, for gaining the necessary data, we have gathered and studied the ranking tables of the premier leagues of the intended countries from 2006 to 2013. Results thus gained showed that the leagues of Iran with respect to premier K factor, have the best possible status,but of circumstances tow standards took the one to sixth positions. So, we suggest that proper regulations be set by the officials of football federations and the premier leagues organization so that through such factors as player's transfer, providing the conditions for making incomes for all the clubs from the right of TV projection of their games, and advertisements they can have better competitions among them.