محبوبه سادات قائمی طلب

Just as the media, willingly or unwillingly, influences the political, cultural, social, etc. arenas and introduces new patterns in societies, they themselves are influenced by and influenced by society and its various discourses. One of these areas is the political and governmental system of countries. In any country, with the change of political discourses, tangible changes also occur in the media system of that country. In this study, the effects of three different periods, namely Reform, Principlism and Moderation on the country's press humor were discussed.For this purpose, Three hundred and ninety-nine columns of humor from Keyhan newspaper were studied using content analysis method.According to the research findings, political discourses influence and provoke the media through their treaties, interactions and actions and behavior. It was also found the Keyhan newspaper was often influenced by its policy and examines issues such as nuclear deal, political protests, US relations, etc according to that.

The mass media have made progress in the modern era, so that the boundaries of time and place under cover trampled and the whole world. This era is facing a great revolution that human life has everseen. The course is accompanied by the emergence of the telegraph, telephone, radio, television, satellites and computers. This advanced technology has led to unpredictable changes in the world. Including tolerate dissenting voice in the government is gradually accepted as a principle. The role of the people and their participation in decision making is getting stronger. The big change most of the industrial revolution, written civilization, dissemination of knowledge and provide literacy training in human populations, questioned traditional method training schools and universities and raised the need for preparedness to accept the changes within a country. This paper examines the development of the media and its power toinfluence public opinion. Assuming it is that media able to penetrate in all fields including economy, politics, culture and..., and have a broad impact on public opinion along with the development of science and education levels. This influence is an important factor in the power of the media. In this article at First is checked media and then public opinion and the impact of media on it.