فهرست مطالب مرتضی همتی آسیابرکی

This study attempts to identify the technical requirements that have more effect on meeting customer satisfaction by examining the customer requirements and Tourism Mobile Applications (TMAs) technical requirements and in fact using the Quality Function Deployment (QFD) approach. In this regard, users’ technical requirements are identified by using literature review and experts’ interviews, as well as preparing different kinds of questionnaires. Then, the weights of these needs (as one of the inputs of QFD) are determined using fuzzy cognitive mapping (FCM) and, by drawing the house of quality, the final goal of this research can be achieved, which is to obtain the weight of the importance of the technical requirements according to the extracted needs. . These technical requirements include network environment, user interface, user experience, security, database, page layout, voice input, camera input, models design, controller design, search tool, API, ranking, ranking, commenting system, SEO, user roles, and content.. The results show that, “Content” has the greatest impact on meeting users’ satisfaction, by 8.1% weight percentage. In fact, the output of this survey is a guide to service providers to develop a TMA at the lowest possible cost which can increase customer satisfaction.

It is an important issue that what is the most productive service or efficient designing part as a distinctive factor between a tourism app and its competitors in the highly competitive environment in this field? In this survey, as the first step the Tourist Mobile Apps (TMAs) functional criteria (success factors) are extracted by an appropriate literature review, and opinion of experts who have competitive intelligence knowledge. Then a case study is done on five famous tourism apps in the accommodation sector using the Fuzzy ANOVA. According to the achieved results, users believe that there isn’t any difference between considered applications in criteria such as “Reliability of M-technology”, “Perceived ease of use”, “Perceived Trust”, “Perceived Cost Transparency” and “security issues”. Consequently, the first group is identified as critical success criteria and has more influence on user satisfaction and subsequently, success of tourism mobile app.

Mismatches in time and cost are among the most important reasons for the failure of information     technology projects. But it should be borne in mind that neglecting security issues, especially in projects with the nature of working with data and information, can cause irreparable damage to the project   organization. Meanwhile, recognizing the factors that can threaten an IT project in cyberspace, and the impact of each of these factors on the other has great importance. In fact, the project manager can be more effective in preventing these threats by knowing the impact of the criteria. In this research, the main factors that could threaten an IT project in cyberspace are identified. At the next step, some of these threats are eliminated by Friedman test and the 6 threats which remain are more important than others, in expert’s opinion. Then their weights are calculated by Analytic Hierarchy Process (AHP) approach and eventually their effects on each other are determined by using the Fuzzy Cognitive Mapping (FCM) method. The     results show that, lack of appropriate encryption and authentication systems is the most effective, and cyber espionage is the most influenced of these threats.