فهرست مطالب مستوره عزت زاده

Radio and Television of the Islamic Republic of Iran, as the only legal radio and television in the country, is facing major challenges to enter the virtual space. The lack of proper understanding of the requirements of virtual space has caused this media to not be able to have a serious presence in the field of virtual space and social networks. The purpose of the research was to determine the opportunities, threats, weaknesses and strengths of the broadcasting organization to operate in the virtual space and also to know the causal relationships between the consequences and components of the transformation in the functioning of the virtual space of the broadcasting. The type of research was applied and the research method was survey. The statistical population consisted of all managers and senior experts of the Broadcasting Organization in the field of virtual space in the deputy space of virtual space and other deputy offices in the number of 152 people. The sample size was determined by Cochran's formula to the number of 109 people. The statistical sample was selected using stratified random sampling method. Based on the results of the tests, the transformation components of the broadcasting organization have a positive, direct and significant effect on the consequences of the transformation of the broadcasting organization. The effect of turning threats in radio and television for social media activity into opportunities for social media activity is meaningful, positive and direct. Weaknesses in radio and television for social media activity have a positive, direct and significant effect on radio and television strengths for social media activity.

The purpose of this study was to investigate the role of social networks in increasing the cultural literacy of Faculty members (Islamic Azad University, Central Tehran Branch) with a cultural development. The research method is survey and a questionnaire is used to collect information. The sampling method is multi-stage cluster random sampling. The sample size is determined by using the Cochran's test 285 people. The validity of the questionnaire is confirmed by communication and social science experts. Cronbach's alpha coefficient for the independent variable (use of social networks) and the dependent variable of the research (Cultural literacy and its dimensions) indicate the high internal relation of the items and in other words the reliability of the research tool reliability. Analysis of data at the descriptive level using statistical characteristics such as frequency, frequency percentage, At the inferential level, it was done using SPSS software and also using Chi-square test and Spearman correlation coefficient. Findings of correlation analysis shows that use social networks have a positive effect on increasing the level of cultural literacy of university faculty members. The use of social networks also plays a role in increasing the level of cultural literacy (individual and social faculty members).

The article's goal is identifying and ranking of the social networks success in their educational role in terms of the media elites. The research method is a combination (Q card questionnaire and factor analysis). Statements items (the number 9 items) the role educational of social networks were identified through the focus group. Due to the diversity and multiplicity of social networking two full specimen's internal users and two full specimen's external users was selected. The results of the factor analysis results by the Friedman test were ranked. It became clear in terms of the media elites; the role of educational social networks in comparison with four other roles is in the last place. On the other hand in the survey results showed that the highest level role of the educational, the exchange of general knowledge to create users with each other on the social network, and at the lowest level, specialized training various groups in the social network were ranked.

The purpose of this study is to evaluate the impact of internet marketing indices on sales of electronic books and ranking them from the viewpoint of Iran’s electronic publishers.
The present study, in terms of purpose is applied and in terms of method is descriptive. In this study, a researcher-made questionnaire has been used for gathering viewpoints of electronic publishers about the determinants of internet marketing success on the sale of electronic books. In 2014, the number of electronic publications is 60 Publishers that due to the limitation of statistical society, the data is collected according to the census.
Findings: Findings of this study showed that variables: easy for the consumer, customer choice right, materials management, production costs and benefits to customers, are respectively the most important factors in selling e-books from the perspective of the publishers of electronic books. This means that design of a multi-purpose website with the search capability and ease of use is the base of Internet marketing in the sale of electronic books. However, the effect of communications with customers and sales support services for electronic books could not be verified.

This paper is a study of form factors including cloud media (audio - video and graphics) to produce e-books from the point of view of electronic publishing is done. The survey in 1392 among Electronic Publishers at Book Fair in Tehran Electronic publishing ministry of the Committee on the basis of statistics and official statistics Tehran book fair in the 60 publishers who took. Due to the small population sample were consistent with the community. Prevailing theory of hypertext theory is Theodore H. Nelson. The main objective research and formal prioritization factors (audio - video and graphics) in this study as the aim was to produce e-books: Applications and A survey. The research instrument is a questionnaire that its validity by getting experts (Electronic Publishers) was conducted to determine the reliability of Cranach’s alpha is used Reliability for the sound of the 0/781 and for managing images and graphics with 0/743 was approved. Peugeot hash results showed that in terms of electronic publishing, electronic books, audio and video are effective in producing high levels.