فهرست مطالب معصومه حسن خانی

Global epidemic crises, such as the corona virus (COVID-19), usually expose small and medium-sized enterprises (SMEs) to various types of challenges and may threaten their lives. Small and medium enterprises contribute to the economy of the country, it is an income opportunity for the society and it creates job opportunities for the youth, women and the whole society. The purpose of this research is to investigate the impact of dynamic capabilities and innovation on competitive advantage and evaluation of digital marketing strategy for small and medium-sized enterprises in the food industry in the post-corona period in Mashhad using the structural equation method. The statistical sample includes 250 food industry companies in Mashhad; which were selected using available sampling method. This research is applied in terms of purpose and descriptive and correlational in terms of data collection. To analyze the data, the structural equation model for the whole model, the PLS measurement model, the correlation test, the comparison of the average of a group and the comparison of two independent populations have been used. The results of this study confirmed that the methods of dynamic capability and its dimensions in small and medium food industry companies in achieving competitive advantage have a positive and significant effect on the business performance of this company. From the results of the analysis, it was found that digital marketing has an effective role in reaching customers and marketing products electronically, in addition, social media platforms were one of the most effective tools in food industry companies. The SME sector is one of the most important sectors that supports Iran's economy due to its daily activities, job opportunities and quick financial exchange.

According to many economists, the per capita income gap between developed and developing countries is due to significant technological gap between them. Emperical studies suggest that, if developing countries are faced with technological limits the inflow of FDI may act to reduce the technological gap, which would lead to technological transfer that, in turn, could result in increasing productivity. This kind of technological transfer is called technology overflow. Technology spillover of foreign direct investment, technology imports and domestic R & D , in addition to the traditional factors of production labor capital) can, through technological development labor , affect the performance of the industrial sector. Given the crucial role of the Industrial sector in Iran's economy, the present study investigates the effect of the technology spillover from foreign direct investment on labor productivity in Iran's industries during 1376-1390. This study uses panel data to suggest that technological spillovers from FDI have significantly positive effects on labor productivity. The impact of domestic R&D spending and imported technology on labor productivity is positive and significant.