مهتاب احقاقی

In recent decades, digitalization has emerged as a key factor in the transformation of industries. Along with the advances that digitization has brought for industries, environmental and social issues have also been challenged. In this context, Toman's use of lean production principles along with digital technologies has emerged as a sustainable strategy in order to reduce the negative effects on the environment, society and the challenges facing it. But the important point in between is the importance of social aspects along with technical aspects. The underlying importance of the category of culture as a social aspect in the organization is of great importance for the foundation of these principles. For this reason, in this research, the digitization of production has been investigated on sustainable performance with the mediating role of lean production and moderator of lean culture. The statistical sample consisted of 211 companies active in the value chain of automobiles and related parts, and a standard questionnaire was distributed among them using a simple random method. Smart-PLS3 software was used for analysis. The results of the hypothesis test showed that digitization and lean production have a significant effect on the realization of sustainable performance. Also, by using digital technologies and establishing a pure culture, it is possible to improve the performance of industries and reduce environmental and social impacts.