فهرست مطالب مهری مقامی دولت اباد

The aim of this paper was to investigate the effect of knowledge management on organizational performance with emphasis on the role of job satisfaction and organizational citizenship behavior among Pasargad Bank employees in Tehran. The research method was descriptive-survey and applied in terms of purpose. The statistical population consisted of 3250 Pasargad Bank employees who were selected as a statistical sample using Morgan table and random sampling method of 353 people. The data collection tool was a 29-item questionnaire designed for 9-item knowledge management, 6-item organizational performance, 7-item job satisfaction, and 7-item organizational citizenship behavior. Content validity and structural validity were used to determine the validity of the measurement tool. Alpha Cronbach's coefficient was also used to calculate the reliability of the instrument. The results showed that the measurement tool had good validity and reliability. To test the research hypotheses, the data normality test, Pearson correlation coefficient and path analysis were used using SPSS and Amos software, which showed a positive and significant relationship between knowledge management on organizational performance and also the results of the median satisfaction relationship. Job and organizational citizenship behavior also showed that organizational citizenship behavior had an effect of 84% on organizational performance.

One of the most important challenges that managers face today is decision making and policy in the field of advertising. The field of policy-making is very important as it affects the decisions of most policy makers. Therefore, the purpose of this study was to provide a model of tourism advertising policy by emphasizing the role of public organizations. The subject of this research is the Ministry of Cultural Heritage, Tourism and Handicrafts of the Islamic Republic of Iran. The research approach has been mixedmethod. In the qualitative part, the grounded theory method of the foundation is used. In the quantitative part, the structural equation modeling approach using smart-PLS software has been used for data analysis. Finally, macro-level advertising policy-making was categorized based on the concepts obtained in the form of 7 dimensions of targeting, resources and tools, administrative factors, policy-making players, environmental conditions, executive personality and executive skills. Findings from the quantitative part of the research were performed by GOF test, which confirmed the extraction model.

The aim of this paper was to investigate the effect of knowledge management on organizational performance with emphasis on the role of organizational commitment and social responsibility among Pasargad Bank employees in Tehran. The research method was descriptive-survey and applied in terms of purpose. The statistical population consisted of 3,500 Pasargad Bank employees who were selected as statistical samples using Morgan's table and random sampling of 353 clusters. The data collection tool was a 28-item questionnaire designed to manage nine-item knowledge, six-item organizational performance, five-item organizational commitment, and eight-item social responsibility. Content validity and structural validity were used to determine the validity of the measurement tool. Alpha Cronbach's coefficient was also used to calculate the reliability of the instrument. The results showed that the measurement tool had good validity and reliability. To test the research hypotheses, the data normality test, Pearson correlation coefficient and path analysis were used using SPSS and Amos software. The research findings showed that knowledge management has an effect of 834% on organizational performance, knowledge management has an effect of 628% on organizational commitment, organizational commitment has an effect of 759% on social responsibility, and social responsibility has an effect of 523%. And organizational commitment has had an impact of 591% on organizational performance. Another finding of the research is that the knowledge management process has a positive and significant effect on the organizational performance of employees through the mediating role of organizational commitment and social responsibility.