فهرست مطالب مهیم تاش

In recent decades, the concept of e-marketing has been expanding and taking on a new meaning every day. E-marketing can bring new business opportunities. The purpose of this research was structural analysis of new business creation by identifying and developing electronic marketing opportunities in companies based in the growth center. In this applied research, descriptive-field methods were used to collect data. The statistical population of this research is 400 employees of companies located in the growth center and science and technology park, of which 196 people were selected as a sample using Cochran's formula. The data collection tools are two Likert scale questionnaires and paired comparisons questionnaires. The validity of the research tool was confirmed by the opinions of several professors and its reliability was confirmed through Cronbach's alpha with a coefficient of 0.83. SEM-PLS method was used in Smart-PLS-3 software for data analysis and AHP was used in Expert Choice for ranking. The findings show that all aspects of electronic marketing opportunities have been effective in creating new business. Also, the result of prioritizing the components of E-marketing opportunities, customization with a rank of 0.237 was considered to have a higher degree of importance than all dimensions. E-marketing opportunities exist in many forms. In order to create a new business, the need to exploit each of these opportunities in the context of electronic marketing, such as customization, creating innovation, etc., can expect business growth and development at the international level as well.

Entrepreneurship is one of the effective factors in agricultural development, because it is able to play an effective role in improving the economic and livelihood situation of villages by creating new opportunities for employment and earning, evaluating the level of entrepreneurship and trying to develop and strengthen it. The process of development through providing its basic grounds is of particular importance. Since the Sistan region suffers from the inappropriate temporal and spatial distribution of water and faced with population growth, expansion of urbanization, and the development of agricultural and industrial sectors, the increase in water demand in this region is inevitable and water resources management is necessary to prevent. It is necessary to face the water crisis and possible tensions. Considering the existing capabilities of agriculture in the Sistan region, it is necessary to prioritize the factors affecting the development of entrepreneurship in the Sistan region to improve the economic status of the people in the region, and to pay special attention to economic activities in the form of agricultural entrepreneurship in the region. This study has been carried out with the aim of planning and prioritizing factors affecting the development of entrepreneurship in Sistan region.

Electra's multi-index decision making technique was used to analyze the data. This method is one of the multi-criteria decision-making methods that is capable of complex modeling in high-level systems. In this research, this method has been carried out in an 8-step process. Also, the statistical population included 45 experts from the Sistan region Agricultural Jihad Organization, and the required information was collected through a questionnaire in 2022.

The results of the prioritization of factors affecting the development of entrepreneurship in Sistan region showed that economic factors had the highest priority and environmental factors had the lowest priority. In this way, the factors affecting entrepreneurship and mastery, in order of rank, include economic factors with a mastery number of 4, educational with a mastery number of 3, psychological with a mastery number of 2, environment with a mastery number of 1, and social with a mastery number of zero.

The obtained results can be concluded that in prioritizing the dimensions and influencing factors, the economic factor has the highest effect and the environmental factor has the least effect on the development of agricultural entrepreneurship in the rural areas of Sistan. In general, it can be concluded that new plans and programs are necessary for economic development in the rural areas of Sistan, which is possible with the development of entrepreneurship and the empowerment of environmental policies. Therefore, the economic factors in the studied area have a noteworthy effect, according to the priority of the economic factors, an environment should be provided to facilitate the receipt of loans and national facilities for entrepreneurial farmers in the area.

In the last two decades, Sistan region has been suffering from drought conditions. The fluctuation of the Hirmand River and the incorrect management of water resources in this region have caused the water crisis to intensify. In this situation, one of the solutions that can help to get out of the critical water situation is cooperative irrigation. Therefore, in this research, the feasibility of establishing water harvesting cooperatives in drought conditions in Sistan region with an entrepreneurial approach is considered. To achieve the mentioned goal, the model of similarity to the ideal option of the fuzzy logic bed has been used. To collect the necessary information, experts, experts and farmers were used through interviews and questionnaires. MCDMSolver 2018 software was used for modeling and solving the model. In this research, based on three economic, social, and attitudinal indicators, the sub-indices were divided into 12 items, and finally, the three options examined, the traditional system, the production cooperative system, and the rural cooperative system were prioritized and ranked. The results of the research showed that the production cooperative system with a weight of 0.56 was placed in the rejection rank. In the second place is the rural cooperative system with a weight of 0.40 and the traditional system with a weight of 0.29 is in the last place. According to the obtained results, water cooperative system should be given special attention in the form of production and rural systems.

Health tourism with the aim of paying attention to health and traditional or modern treatments are growing in the present era. On the other hand, it needs a good marketing strategy for further development. Due to the high capacity of Kerman province in natural resources and appropriate health tourism, it is necessary to discuss its marketing. Therefore, the purpose of this study is to explain the structural-functional green marketing on the development of health tourism in Kerman province. The present study is a descriptive-survey research. The statistical population is active in the field of health tourism active in the science, technology and health parks of the province. Using random sampling method and Cochran's method, finally a semi-structured questionnaire with Likert scale was distributed among 117 people. The reliability of the research tool with Cronbach's alpha for each variable has been confirmed. Data analysis was performed using structural equation modeling with partial least squares approach in Smart PLS 3 software using path coefficient, effect coefficient, T coefficient, etc. According to the results, the effect of profit and loss worries with a coefficient of 0.66, social responsibility with a coefficient of 0.4, negative environmental effects with a coefficient of 0.007 and finally the level of income with a coefficient of 0.005 on health tourism were accepted. Thus, green marketing can lead to further development of health tourism. As a result, it can be said that more attention to green marketing can affect the development of health tourism in the province and ...

The aim of the current research is to investigate the relationship between marketing innovation capability and communication network with brand specific value with the mediating role of cooperation value and customer value. This descriptive-survey study is applied in terms of purpose based on structural equation modeling approach. The statistical population of the research consists of all the employees of single-branch private banks in Zahedan city, including Aindeh, Pasargard, Parsian, Saman banks, numbering 130 people. Then, 95 people were selected as the sample size using the Morgan table and the available sampling method. A standard questionnaire tool was also used to collect the data, and the validity of the tools was checked and verified by confirmatory factor analysis and reliability using the combined reliability method and Cronbach's alpha. In order to analyze the data, the structural equation modeling method was used in the environment of Smart PLS version 3. The results of the research showed that there is a significant relationship between marketing innovation capability and communication network with special brand value with the mediating role of cooperation value and customer value. Also, there is a significant relationship between marketing innovation capability and brand specific value with the mediating role of collaboration value, and between marketing innovation capability and brand specific value with the mediating role of customer value. The relationship also exists between communication network and brand specific value with the mediating role of collaboration value, and between communication networks and value. There is a significant relationship between brand characteristics with the mediating role of customer value.

In the present world, the increasing variety of choices is not just confined to the consumer market customers the banking industry is also filled with diversity and choice.  Developing new products and banking services, globalization, and intense competition have made this industry focus on competitive advantage and value creation and trying for improved performance. Thus, several tools such as innovation capabilities in the marketing process, communication networks, branding, collaboration value, customer value, maximized market share, profit, and customer outcomes such as satisfaction have been highlighted (AlTaweel & Al-Hawary, 2021). The present study aims to answer the question of whether there is a relationship between marketing innovation capability and communication network with the brand-specific role with the mediating role of collaboration value and customer value in private banks of Zahedan, Iran.

The study is applied in terms of purpose. This structural equation modeling-based descriptive survey explains the effect of marketing innovation capabilities and communication networks on brand-specific value with the mediating role of collaboration and customer value. The statistical population of the study included all 130 employees of single-branch private banks in Zahedan, including Ayandeh, Pasargad, Parsian, and Saman Banks. Using the convenient sampling method by Morgan Table, ninety-five individuals were selected as the research sample. Research data were collected using desk and field studies. The research conceptual model was identified by reviewing books, documents, articles, theses, databases, and internet networks. The model was validated using a field study. To verify the questionnaire validity and the accuracy of latent variables by observed variables, the convergent and divergent validity was examined using confirmatory factor analysis. The reliability of the questionnaire was verified using Cronbach's alpha coefficients and compositional reliability. The research data were analyzed using SPSS and SmartPLS3 and structural equation modeling.

The non-experimental causal relationship between research variables was verified using multivariate analysis and structural equation modeling (SEM) through the partial least squares method. According to the estimations, the research model fitness was verified. Furthermore, the research’s main hypothesis testing also revealed that the marketing innovation capabilities variable indirectly predicts 27.8 and 35.9% of the brand-specific value variance through collaboration value and customer value, respectively. In addition, the communication network variable can indirectly predict 31.8 and 23.7% of the brand-specific value variance through collaboration and customer values. The positive path coefficients and significance level of <0.001 indicate that the independent variable can highly explain the dependent variable variance. Moreover, collaboration and customer value variables also mediate the relationship between marketing innovation capabilities and communication networks with brand-specific value. Thus, the research hypothesis is maintained.

According to business managers and academic scholars, a brand-specific value is the missing link between today’s economy and business to introduce the lost trust of businesses. Innovation capabilities, communication, collaboration value, and customer value are the influential factors. Based on research results, the potential ability of private banks to adapt to the current and changing situation to develop new products, technology, and advances in achieving competitive advantages is essential in maintaining growth, survival, and competitive advantage. Hence, marketing innovation capabilities and communication networks would increase loyalty and value creation by focusing on customers and encouraging collaboration between customers and banks. According to the research results, it is recommended that private bank authorities adopt innovative managerial approaches for customers, take risks in attaining new opportunities in the market, and dedicate adequate sources for developing new services and products. It is also suggested that they enhance their positive relations with business partners, assign some people for customer relations, and enhance brand-specific value, collaboration value, and customer value through networking.

During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of business products, which is a fundamental and inseparable indicator of the concept of entrepreneurship; Therefore, paying attention to digital entrepreneurship in businesses in the current situation will play a significant role in the economic development of societies; Therefore, the purpose of this study is to Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province. This research is a descriptive, survey and correlational research, and in terms of classification based on results and application, it is an applied research. The statistical population of questionnaire 1 consists of experts of companies in Birjand Industrial Town. In order to prioritize the dimensions, components and indicators of the model, Questionnaire was designed that to use hierarchical analysis, senior managers of companies in Birjand Industrial Park were selected as the statistical population. To analyze the data, confirmatory factor analysis and modeling of structural equations with Smart pls software and in order to prioritize the dimensions and components, the method of hierarchical analysis using Expert choice software has been used. The results show that all model indicators affect small and medium enterprises in South Khorasan province. And the most important dimension, component and index of the research model are, respectively, internal organization, organizational capabilities and government support

This study investigates the role of government policies on innovation by considering the mediating role of risk-taking (fear of failure) in Iran, according to Global Entrepreneurship Monitor (GEM) reports. This research is applied in terms of purpose and descriptive in terms of nature. A questionnaire technique has been used to collect data in this quantitative research. The statistical population of this study is business owners and managers in Iran. The data analysis tools used in this research are SPSS statistical software and AMOS modeling software. In this study, the source of data collection was the global report and the database of the Global Entrepreneurship Monitor website. A linear regression model has been used in order to evaluate the research data. The Global Entrepreneurship Monitor (GEM) measures government policies on entrepreneurship through two subcomponents: protectionist and business-related policies; and government policies related to taxes, duties, and bureaucracy. According to the findings of this study, government policies on entrepreneurship in Iran have had a significant and positive impact on innovation, and the risk-taking (fear of failure) index has played a mediating role in the relationship between the government's policies and innovation. Therefore, in the current economic conditions in Iran, attention to the government's policies and its executive behavior should be paid more attention to develop innovative activities and strengthen entrepreneurial competencies.

Agricultural sector given the growing population, the need for supply is very important. For this reason, the development of agricultural products and the identification of barriers affecting it is a comprehensive and national issue. The purpose of this study was to identify and identify the barriers affecting the development of agricultural technological innovation system in Sistan region using FAHP technique. The statistical population consisted of 40 experts and experts of Jihad-e-Agriculture in Sistan region. The main instrument was data collection, its validity and content was verified by experts of Jihad-e-Agriculture. The results of this study indicate that barriers to entrepreneurship and formation with weight (0.27) have the greatest impact, and research and development barriers, legal barriers and policy, innovative and technological barriers, barriers Institutional - structural, financial barriers - credit and educational barriers - with a weight of 0.19, 0.15, 0.14, 0.13, 0.08 and 0.04, respectively, are in the next priority. In order to develop the technological innovation system of agriculture, it is recommended that organizations and institutions be established to encourage and encourage the farmers of the Sistan region for entrepreneurship in accordance with the facilities of the region.

Gig economy refers to the presence of people who start working other than being hired. In this new form of economics, professionals are employed on a temporary basis; They are mainly employed in specialized jobs and after finishing their work, they receive a fee and move on to other projects in another company. Therefore, the purpose of this study is to investigate the role of Gig economics in the development of social entrepreneurship. This research is applied in terms of purpose and descriptive-survey in terms of nature. The research tool is a semi-structured questionnaire with Likert scale. The reliability of the research instrument was confirmed by Cronbach's alpha method and Word coefficient of 0.85. The statistical population includes all people who work as freelancers or freelancers in social businesses such as educational centers, cooperatives, etc. in Sistan and Baluchestan province. Statistical sample of 135 people who were selected using snowball sampling method. The obtained data were analyzed using structural equation modeling by partial least squares method. Finally, control variables with a coefficient of 15.37, individual differences with a coefficient of 13.97, wages and working time with a coefficient of 17.41 and differences in job quality with a coefficient of 18.18 of Gig economy variables, their impact on the development of social entrepreneurship were confirmed.

With the beginning of the third millennium, the role of human resources has become more and more important, to the point that some consider it the only factor in gaining a sustainable competitive advantage. This is especially true in knowledge-based businesses. As a result, for a knowledge-based company, human capital is the most important asset, and the better the quality of this asset, the more likely it is that the business will survive, succeed, and thrive. One of the indicators of the desirability of human resources is the discussion of human resource agility. According to these materials, the present study was conducted to investigate the mediating role of knowledge absorption capacity in the impact of innovation culture on human resource agility among all employees of Zahedan Science and Technology Park in Sistan and Baluchestan province.

This is applied research that has been done by the descriptive correlational method. Data collection tools are standard questionnaires whose reliability was assessed using Cronbach's alpha test and their validity was assessed using content validity. The statistical population includes all members of Zahedan Science and Technology Park companies. The sample size was determined using the Jersey and Morgan table, up to 130 people by simple random sampling. To confirm or refute the hypotheses, the structural equation modeling method was used with the help of Smart-PLS software.

The findings showed that the culture of innovation has a positive and significant effect on the capacity to absorb knowledge and agility of human resources and also the capacity to absorb knowledge on the agility of human resources. In addition, the mediating role of knowledge absorption capacity in the impact of innovation culture on human resource agility has been confirmed.

According to the results of the research, the culture of innovation has a significant effect on the capacity to absorb knowledge and human resource agility in science and technology park companies. Therefore, managers of science and technology parks should take action to strengthen this culture by making structural changes and supporting creative ideas and laws. According to the research results and the importance of innovation and innovation culture, suggestions in the field of managerial and structural changes in science and technology parks in Zahedan such as changes in the external environment of the organization, institutionalizing trust among employees, commitment to change among employees, support Creative ideas, few rules, extensive informal communication, face-to-face communication