فهرست مطالب کوروش زارعی

Stroke is the third most common cause of death in developed countries and the most common neurologically debilitating disease. The aim of this study was to investigate the 5-year epidemiological prevalence of stroke cases in Ahvaz, Iran.

In this descriptive cross-sectional study, the files of patients admitted to the neurology ward of Golestan Hospital in Ahvaz, Iran who were diagnosed with stroke based on clinical symptoms and CT scan during the years 2015-2019 were reviewed. Relevant data were analyzed by SPSS software and statistical tests.

The mean age of patients was 66.58±14.31 years and 55.2% were male. 22.9% of patients were smoker, 4.4% consumed alcohol and 10.9% consumed opioids. Also, 95.1% of patients lacked regular physical activity. In terms of comorbidities, 68% of patients had hypertension, 42.4% had diabetes, 19% had dyslipidemia and 8.1% had autoimmune diseases. In addition, 26.3% of patients had a previous history of stroke, 34.1% had a history of heart attack and 43.5% of patients had a family history of stroke. Re-stroke was significantly associated with family history of stroke (P<0.05) but was not significantly associated with gender and age.

In patients with stroke, low physical activity, high blood pressure and diabetes were high, which shows the importance of attention and correction of these risk factors to prevent stroke.

The use of celebrities as the endorsers of products and services on television, radio, billboards, and advertising campaigns of magazines are increasing. Nowadays, the use of these people in advertising is considered as a part of organizations cost in order to promote sales of their products. The main objective of this research was to evaluate the effect of celebrity endorsers on consumers’ attitudes toward advertising. In this research, the effect of characteristics of celebrity endorsers such as physical attractiveness and appearance, expertise, congruency with product and trustworthiness on consumers’ attitudes toward advertising were studied. The present research is an applied research in terms of objective and descriptive-survey (correlational type) in terms of data collection. Statistical population of the research consists of all consumers of those products that celebrity endorsers were used for them in advertising in Bushehr city. Furthermore, the research sample size was estimated to 384 persons using available sampling method. Moreover, data were collected using questionnaire and were analyzed using structural equation modeling (partial least squares method). Results of the research showed that dimensions and characteristics of celebrity endorsers such as physical attractiveness, trustworthiness, and expertise have a significant and positive impact on attitude of consumers. However, the significant and positive impact of congruency between celebrity and advertised product on consumer attitudes toward advertising was not confirmed.