مقالات رزومه منظر خواجه

The present study aimed to investigate the effect of the leaderchr('39')s motivational language on employee pro-activity with the mediating role of psychological meaningfulness of job and organizational vitality of the individuals. This research was an applied research in terms of practical purpose, and descriptive-correlation in terms of data collection and it was a type of quantitative research. The statistical population of the study consisted of 793 employees of Buali Sina Petrochemical Company. Based on the Cochranchr('39')s formula, the sample size was estimated to be 259, which were selected by simple random sampling. The data collection tool was a questionnaire that its reliability was confirmed by Cronbachchr('39')s alpha and its validity was confirmed by convergent and divergent validity. Descriptive and inferential statistics including: normality, correlation and structural equation modeling tests were used to analyze the data through SPSS and PLS software. The findings indicated that leader’s motivational language affects proactivity of employees, psychological meaningfulness and vitality. Also, the effects of psychological meaningfulness and vitality on employee proactivity and the effect of psychological meaningfulness on vitality were approved. Finally, the mediator role of the psychological meaningfulness and vitality was confirmed through the indirect impact of the leaderchr('39')s motivational language on employeeschr('39') proactivity.

Nowadays, in the world of hyper-competition, every supplier has to maintain and improve its position against other domestic and foreign suppliers and take advantage of brand equity. However, the problem is that industrial suppliers do not recognize what creates and promotes the industrial brand equity that they hold. The aim of this study was to evaluate the influence of firms’ capacity and collaborative values on industrial brand equity. In terms of data gathering and analysis, the method of the study is descriptive and based on correlations. The research population consists of the manufacturing companies operating in the industrial estate of Bushehr province. According to the statistics received from the manager of Bushehr industrial estate during 2015-2016, the total number of the active manufacturing companies in the industrial estate of Bushehr was 169.Considering the limited population, a sample of 118 companies were selected. To test the hypothesis, the mean, standard deviation and the correlations among the variables were calculated by using the SPSS software. Moreover, the proposed structural model was run by utilizing the LISREL software, and all the hypotheses were confirmed.