محمدرضا نعمتی

Currently, the tourism industry has become the fastest growing industry and is one of the important pillars of the world's economic activities, which is well known in all countries of the world. Also, tourism ensures the development of the country's destinations, promotes the employment of citizens and residents of the region, creates business partnerships, increases social living standards, improves infrastructure and more. Tourist destinations as a place, while providing communication between tourists and the surrounding environment, creates various meanings and images of different places in the minds of tourists, which causes the formation of a sense of place, in the current research, which is of a practical type, to measure the capacity and identify tourist destinations and Its impact on the development and sustainability of the tourism sector of Zanjan province has been discussed using the available sources in the form of library-documents and field data. The statistical population of 30 experts and relevant activists who had the necessary familiarity with the tourism potential of the cities of Zanjan province, which was collected using the questionnaire tool and analyzed with the ORESTE multi-indicator decision-making model, and the results are presented The fact is that Zanjan city has the highest capacity to attract tourists and Ijerud city has the lowest capacity to attract tourists in the province.

Due to the progress of science and technology and the improvement of quality in health care, public health has improved in general and social welfare has been increasingly improved, which leads to an increase in the number of elderly people around the world. Therefore, investigating factors affecting the social health of elderly tourists is one of the necessities of the 21st century. The purpose of this research is to identify the most important factors affecting the social health of the elderly.

The method of collecting information was library and field (keyes standard questionnaire) and descriptive and inferential statistics were used to analyze the data. The statistical population of the research is the elderly tourists present in the Asara section and the sample size is estimated to be 384 people through the infinite Cochran formula, which was used to perform the exploratory factor analysis test using Spss software and for confirmatory factor analysis, structural equation modeling was used using Amos Graphics software.

Based on the findings of the exploratory factor analysis of factors affecting the social health of elderly tourists in the study area; The highest to lowest impact with the variance percentage of the eigenvalue, respectively, includes: social participation 15.974%, social solidarity 12.622%, social flourishing 10.938%, social acceptance 10.677%, social cohesion 10.357% and belonging Social is 8.195%. The findings of the confirmatory factor analysis section based on structural equation statistics; It shows that the chi-square index with the value of 77.629 is significant and the relative indices with the value of 0.030 for the square root index of the residual mean square, the comparative indices with the value of 0.938 indicate the appropriateness of the model and indicate the appropriate situation and confirm the goodness of the model fit.

 In the first part, by performing the exploratory factor analysis method; It can be concluded that six factors (social participation, social solidarity, social prosperity, social acceptance, social cohesion and social belonging) were able to explain more than 68% of the cumulative variance of the social health components of the elderly, and the social participation factor has the highest effect and factor. Social belonging has the lowest effect among the six factors affecting the social health of elderly tourists. In the second part of the research, using confirmatory factor analysis, it can be concluded that the identified factors on the social health of elderly tourists in the study area are significant and positive, and the model has appropriate power in line with the appropriateness and significance of the factors affecting the social health of elderly tourists in Asara district.

Knowing what the loyalty of tourists in tourist destinations depends on and how it is formed has become a principle for managers of companies and tourist destinations. A tourist destination, like any organization, must identify, attract and retain its target market. Creating any transformation and standardization of tourism services in Zanjan city requires knowing tourism capacities, conducting comparative studies, knowing the experiences of other successful countries in the world and localizing these experiences. Zanjan city has not been able to attract tourists like many of them, despite having significant tourist attractions in comparison with the cities of neighboring provinces.

The type of research is applied and descriptive-analytical in nature. The statistical population of this research includes tourists with at least one night stay in three and four star hotels in Zanjan city, and 281 tourists were investigated using Cochran's formula. The method of collecting information is library and field.

The results of the research show that in the final analysis of the factor analysis of the image of the destination, it has the greatest to the least effect on the novelty of the trip, the cost of the trip, the financial cost, and the number of trips, respectively, with the factor load values of 0.481, 0.354, and 0.301. and has 0.247 on the loyalty of tourists.

Zanjan province is in its initial stages in terms of life cycle in the field of tourism and the sensitivity of the issue is due to the fact that this percentage can act as ambassadors who give information to others about this destination and a kind of free word-of-mouth advertising. They will do for Zanjan and depending on the image of Zanjan formed in their minds, these advertisements can be positive or negative.

After several decades of implementation of programs and strategies related to tourism, these strategies and programs have had different effects on the sustainability of rural settlements. In this regard, in this research, the effects of second-home tourism on the economic, social, and environmental sustainability of the studied villages were investigated. The present study in terms of the purpose is one of the applied researches and in terms of the method of collecting information; it was carried out by the library and field method (questionnaire). In order to analyze the data SPSS software and structural equation modeling techniques were used.The statistical population of the current research is Tirchai village of Mianeh city. The findings and results of a sample t-test show that according to the desirability of the test item (3), the value of the t-statistic of all three dimensions is evaluated as favorable and meaningful, and the economic dimension with a t-statistic of 3.620 has the highest t-statistic value. In the continuation of the research, the Kruskal-Wallis test was used to analyze the difference in the effects of tourism of second homes on the stability of the studied villages. Based on this, the results show that there is a significant difference in all three dimensions of the study in relation to the effects of tourism of second homes on the stability of the studied villages. Not visible. Also, the findings related to structural equations show that second homes have had positive effects in the economic and social dimensions of tourism, but these effects are not significant in the physical-environmental dimension.

Ensuring sustainable food security for the people living in Iran is one of the basic goals in the development programs before and after the revolution. In this regard, in the present research, the knowledge of the food security situation and the socio-economic factors affecting the food security of the nomadic households have been discussed. The current research is applied in terms of purpose, descriptive-analytical in terms of nature, and based on a questionnaire in terms of tools. The statistical population of the present research is nomadic households located in Zanjan city. In 2015, Zanjan city has 3741 nomadic population and 829 households. Using Cochran's formula, the number of samples needed to complete the questionnaire was obtained. The food insecurity scale method has been used. Research findings show that 24% of njan city has 3741 nomadic population and 829 households. Using Cochran's formula, the number of samples needed to complete the questionnaire was obtained. The food insecurity scale method has been used. Research findings show that 24% households have food security, 24.08% have food insecurity without hunger, 24.31% have food insecurity with moderate hunger, and 27.61% have food insecurity with severe hunger. Also, the results of Heckman's model show that with a probability of 99%, 11 economic and social factors are effective in the food security of nomadic households.

The statistics of the World Tourism Organization show that tourism as an important economic sector is growing rapidly and has significant effects on individual and social development as well as the economic value hidden in the perspective of income and job development. Health tourism is one of the most important market segments of the tourism industry and is growing rapidly all over the world. In this regard, in the present research, the factors affecting the development of health tourism will be investigated with an emphasis on green marketing in Zanjan city. The current research is applied in terms of type and descriptive-analytical in nature. Qualitative data has been collected and analyzed using the interview tool and content analysis method with the foundation's data theory approach and using the opinions of elites, experts and activists of the tourism sector of Zanjan province and using the snowball sampling method. The research statistics include three groups of hotel managers (11 people), tour guides (27 people) and tourists (380 samples). Data analysis was done using descriptive and inferential statistics (one-sample t-test). The findings related to the market and marketing of tourism in Zanjan province show the unfavorable situation of this vital element in the tourism development of the province, and the results show that the tourism products of the province do not have the proper and favorable marketing power to attract tourists at the level of the capabilities of Zanjan province due to many reasons. One of the key criteria in the marketing of tourism products of the province is the financial criterion, as well as the brand reputation and its measurement is an effective component in evaluating the marketing performance in the tourism industry. In order to analyze and check the desirability of mixed marketing indicators, a sample T-Tech test has been used, based on this, the results of this test show that the lowest numerical average is related to the product index with an average of 2.30 and the evidence and physical facilities index with an average of 2.30 and the highest average is related to The price index has an average of 2.62 and the people and employees have an average of 2.54. Also, the numerical average of marketing is equal to 2.43.