فهرست مطالب ali asgari sarem

In the new world of tourism, information technology is used to manage tourism destinations, develop business models, and interact with tourists. Thus, in a tourism destination, the alignment of IT-based practical actions needs to be taken into account. This study set out to analyze the influential factors involved in implementing e-tourism and develop a useful model in this regard, trying to propose operational actions based on the evaluation scores of the factors in the area under study. These factors were obtained from the related literature using thematic analysis. Moreover, interpretive structural modeling was used to determine the relationships between the factors and complexity reduction. The study’s statistical population comprised Hamadan’s tourism experts who were selected via purposive sampling. The study’s findings showed that out of the eleven factors involved in implementing e-tourism, social factors (governmental laws and policies, public awareness and culture, and sense of trust and justice) were the main driving forces. The dependence of technical factors (IT infrastructures in tourist attractions and destination management organizations) on other factors was found to be greater than the other ones. Moreover, based on the study’s results, specific measures were proposed for implementing information technology in Hamadan’s tourism industry through capital asset acquisition projects, private investment projects, and executive activities.

Readiness assessment to use ICT in the tourism industry can help managers in tourism destinations to develop relevant activities. The purpose of this study is to present a model of e-tourism readiness that will be the basis for assessing the capacity or use of information technology in tourist destinations. The approach of this research is mixed-method research. The research is based on the use of 30 experts familiar with information technology in tourism. After reviewing the relevant documents, the first model (including the elements and their relations) was prepared using the content analysis method. Nominal Group Technique was used to dimensions and components validation and Delphi method was used for indicator determination. Then, fuzzy pairwise comparisons were used to find the weight of dimensions, components, and indicators. Contribution of this study is the expansion of the concept of e-readiness from the country or organization to the tourism industry, which can show the state of e-tourism readiness in the country or a tourist destination. The proposed model consists of 5 dimensions, 15 components, and 88 indicators. Dimensions of the e-tourism readiness model consist of IT infrastructure, e-tourism enablers, business readiness, information society, and readiness of Destination Management Organizations. The result of the study is to determine the important indicators for the development of e-tourism in Hamadan province.