فهرست مطالب ali asghar keya

the purpose ofthisstudy was toinvestigate the effect of cyberspace and specifically social networks on the promotion of iranian environmental culture .this study was anapplied research in terms ofpurpose and exploratory mixed research design which was carriedout in two stages .in the qualitative part , semi structured interviews were used to explore and describe ideas and attitudes ofinterviewees .so , atfirst , an expert was interviewed and then data analysis was performed in three stages : open , axial and selective coding .as aresult , the open source codes were extracted in the form of axial codes of information functionality , educational and cultural performance , correlation function , promotional function , persuasive function and supervisory function .in quantitative section , among all actors of the environment in the form of ngos and virtual space activists ofiran , 217 people were selected and tested by cochran formula and randomly .aresearcher -made questionnaire was used to collect data in this section .finally , in order to investigate therelationships between variables , structural equation modeling technique was used with smart pls software .the results indicate that thevariables ofinformation function , educational and cultural function , correlation function , advertising function , persuasive function and monitoring function in promoting environmental culture of iran and cultureof environmental pollution are effective .in addition , demographic variables have moderator role in therelationship between thecomponents of cyberspace and culture of culture

The purpose of this study is to investigate the role of virtual networks in promoting fashion: typology and pathology with emphasis on Instagram. The research method was qualitatively analyzed through initial, centralized, centralized and theoretical coding. According to the research model, the role of virtual networks in fashion promotion includes 9 components of fashion in the field of appearance of people, people looking for superficial issues, fashion in anthropology, fashion due to ideological factors, rhetoric and impracticality of reforms, self-made models for fashion reform, lack of media planning in fashion promotion The infinite effectiveness of celebrities on Instagram and the exchange of information by word of mouth are the basis of the role of virtual networks in promoting fashion to examine the proper functioning of the role of social networks with a typological and pathological approach. Findings show that a person's perception can be the effect of a positive or negative "aura" in marketing according to consumer behavior on Instagram. Individual characteristics, physical appearance, and overall attractiveness can influence others' judgments about characters. Brands that use celebrities with a positive "aura" to create a positive relationship with a particular product cause people to follow the lifestyle of some celebrities with fashion and makeup styles, types of posts, or restaurant options, etc. Celebrities are unlikely to support brands in endorsing products that would jeopardize their position, power and reputation

Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. The purpose of this study is to provide a description of the relevant factors in shaping User-generated content with emphasis on the relationship between the Influencer and the Followers. In this study, the descriptive method was used and the required information was collected by three focus group meetings with active users of Instagram and analyzed by thematic analysis technique. After coding the information, 11 main categories related to user production were identified, and these categories were formulated around the focal category of Collective participation of content production.Rotational Cycle of Care from Followers to Influencers and Vice Versa, it has led to the production and redistribution of products that generate revenue, whether from influencer or by regular Instagram users, which are always in the constant imbalance between the user and the owner of the Instagram. Each user is a tool to maintain their Instagram.After coding the elements influencing user-generated content among Iranian users, 12 main categories had identified that ultimately lead to the maintenance of the Instagram network, and were formulated around the Rotational cycle of care from followers to influencers and vice versa.

The main argument in this paperis that the media activities (the press in particular) as one of the three sides of social mobilization have improved after the Islamic Revolution along with development in education and literacy. In the mid 1980’s،thearea of activities of the press have developed with the rapid growth of public higher education، urbanization and the increasing demand for political freedom. One of the most important indicators of political development issocial mobilization. In other words، social mobilizationoften includes the infrastructure of political development and is also the cornerstone of the development process. Social mobilization is the result of there lation between the level of urbanization، education، training and activities in the media and publication of information. As dependent factors، these three variable scontributeto the process of political participation and lead to political development.