فهرست مطالب alireza farokhbakht foomani

This research was done with the aim of designing a customer validation system model based on risk management with the approach of realizing fee income in the National Bank of Iran. The current research is applied in terms of purpose and in terms of method, it is a mixed (mixed)-exploratory design, which is based on grounded theory in the qualitative stage and descriptive-survey method in the quantitative stage. Based on the theme analysis method, after the interviews with the experts, which were conducted after the theoretical saturation of 15 interviews, all the text of the interviews was entered into the Max QDA software, and then the primary codes and sub- and main categories were extracted. Then, based on the Strauss and Corbin model, the central, causal, strategic, consequences, interventionists and contextual factors categories were identified. Finally, the research model was designed. In order to ensure the coordination of the data with the factor structure, and the quality indicators of the model, a questionnaire consisting of 95 items was distributed to a quantitatively wide population including 384 employees of National Bank. The data were analyzed using the structural equation modelling approach. The results of the qualitative part showed that the central phenomenon includes a customer validation system, causal conditions including risk management, background conditions including customer orientation, strategies and measures including banking facilities, and intervening conditions including cultural factors. The consequences include fee income and profitability. According to the results presented in the research model review, it can be stated that causal conditions (risk management) have a positive and significant effect on the central category of the customer validation system. The central category of the customer validation system is on strategies (banking facilities) which have a positive and significant effect. Background conditions (customer-oriented) have a positive and significant effect on strategies. Intervening conditions (cultural factors) have a positive and significant effect on strategies. Strategies have a positive and significant impact on outcomes (fee income and profitability).

The tourism industry is one of the most important sources of income for the countries of the world, and in the 21st century, it has been ranked as the second most important industry in the world. Tourism of a destination is highly dependent on its natural and cultural resources and has positive and negative effects on the environment. Therefore, social responsibility has been considered as a concern of urban and rurals Destination managers of tourism destinations more than before.

the main purpose of this research is Identifying the dimensions of social responsibility of urban and rurals' destinations in Guilan province from the Tourists' Point of view.

The present study, based on the type of data, is qualitative and based on the type of purpose, was basic and based on location, was field research and in terms of method and process, the data was classical Grounded Theory. The statistical population of this study was tourists and experts from all over Iran who have traveled to the tourist destinations of Gilan province for at least the past two years. The sampling method, due to the unlimited statistical population and the impossibility of accessing the entire required sample, was Convenience and snowball Non-probability Sampling. Data collection tools was semi-structured in-depth interview, which due to quarantine restrictions, more It was done by phone. The number of samples was 12 according to the theoretical saturation. Data analysis was performed through open, theoretical and theory-based coding using MaxQDA 2020 software.

Studied Areas: 

The study area of the research includes all tourism destinations, pilgrimage, entertainment, parks and green spaces, hotels, residences, restaurants in all cities and villages of Guilan province.

The findings show that the legal, environmental, economic, cultural and ethical dimensions are respectively the desired dimensions of destination social responsibility for tourists.

Because this study revealed tourists' perceptions of the destination social responsibility, the results could have important implications for marketers and destination managers; Because they can differentiate their destination products from others and in the long run enjoy great benefits such as long-term links between tourists and destinations.

Today, along with technological developments and increasing transformations, cultural and social institutions need to use new economic methods and effective solutions for their preservation and survival. Since cultural goods also have a special economic position; Publishers, as producers of one of the most significant cultural items, i.e. books, need to use marketing methods. Currently, with the entry of the Internet into the world of marketing, it is possible to change the distribution channels and inform the book through the Internet. Therefore, it is necessary for publishers and booksellers to develop and strengthen their online presence. At the same time, the emerging coronavirus has presented new challenges to the printing industry, which has created new opportunities and threats. Based on the results, social and cultural factors, branding in the field of books, study values, promotion and promotion of sales, and the quality of content and the structure of the factors affecting the book buying behavior of students during the Corona epidemic are known. The prioritization of these factors showed that the importance of all components is significant compared to the average level and they have high importance. The significance and validation of the final model also shows that the research model has a good fit in the structural equation test, and the model of factors affecting the book buying behavior of students of medical sciences universities during the corona epidemic is significant and has a good fit.

The profitability of tourism destinations due to the return of loyal tourists has made tourism one of the leading sectors in the global economy, which is highly dependent on natural and cultural resources and should be used responsibly. The purpose of this study is to explore destination social responsibility dimensions of tourism destinations in Guilan province from the perspective of tourists and to investigate its effect on revisit intention and the effect of destination trust and Tourists’ satisfaction as a mediator and destination reputation as a moderator in this regard, by using sequential exploratory mixed method. At the beginning and in the qualitative stage of research, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded theory research method throughIn-depth interview with 12 tourists and coded by using "MAXQDA" software, and then have been tested along with hypotheses which obtained from studying the Iranian and foreign literature, by non-probability sampling and snowball method through a questionnaire from 236 Iranian tourist samples and using structural equation modeling by "PLS" method and software "SPSS". Findings show that destination social responsibility does not have a direct and significant effect on revisit intention. But this relationship was indirectly confirmed through destination trust and Tourists’ satisfaction.. Reputation also has a moderating role in the relationship between environmental, cultural, legal dimensions with trust in the destination and also the ethical dimension with the Tourists’ satisfaction.

The emerging corona virus has presented new challenges to the printing industry that were unprecedented before, and these challenges include new opportunities and threats. Also, the coincidence of Corona with the paralyzing American sanctions on Iran's economy has caused an unbridled increase in the cost of books and a sharp decrease in the financial capacity of book buyers, which requires a comprehensive research in accordance with the tremendous changes that the simultaneous impact of these two emerging components of Iran's economy (Corona) and the crippling US sanctions) on the pattern of book buying behavior and makes it necessary for the publishing industry. Therefore, this research has identified the psychological components in the book buying behavior of students of medical sciences universities during the corona epidemic as its main goa.

The statistical sample was also selected based on the purposeful/judgmental sampling method from among the managers and decision makers of the University of Medical Sciences in Iran, academic professors and prominent organizational consultants. In order to identify the factors affecting the book buying behavior of students of medical sciences universities during the corona epidemic, the qualitative method of data theory of the foundation has been used.

Based on the results, social and cultural factors, branding in the field of books, study values, sales promotion and quality of content and structure are the known factors affecting the book buying behavior of students of medical sciences universities during the Corona epidemic.

In relation to the social and cultural factor, we find that most people in our country devote limited minutes to study, while in some countries there is an average of 4 hours of study per day. In relation to branding in the field of books, marketing is particularly important, because attracting the satisfaction of the audience and increasing the purchase of books will promote the culture of reading and reading in the country and will bring about the cultural development of the country.

Today, social responsibility has been considered to protect and encourage the return of tourists to the tourism industry, despite growing concerns about environmental degradation, depletion of natural resources, human rights issues and fair trade. The purpose of this study was to explore the dimensions of social responsibility of tourism in Gilan province from the perspective of tourists and to investigate its effect on revisiting willingness as well as the effect of destination trust and tourists’ satisfaction as a mediator and destination reputation as a moderator. Thus, the present study is considered a mixed research. First, in the qualitative stage of the study, the economic, environmental, cultural, legal and ethical dimensions of destination social responsibility obtained from classical Grounded Theory and through in-depth semi-structured interview with 12 internal tourists and coded using "MAXQDA" software have been tested along with hypotheses obtained from studying the internal and external literature, by non-probability sampling and snowball method through a questionnaire from 236 internal tourists and using structural equation modeling using "PLS" method and the "SPSS" software. The findings showed that destination social responsibility does not have a direct and significant effect on revisiting willingness. But this relationship was indirectly confirmed through destination trust and tourists’ satisfaction. Moreover, there was a significant relationship between destination trust and tourists’ satisfaction. The modifier role of reputation in the relationship between economic, environmental, cultural and legal dimensions with destination trust as well as the ethical dimension with tourists’ satisfaction was also confirmed.

The present study, is a practical research, aimed to examine the effect of the social media usage among insurance companies, agents and clients (insured)’ interactions. The population consisted of three levels included Iran Central Insurance Co. s’ managements, agents and Iran insurance Co. clients in Guilan. The sample size was calculated 32, 138 and 414 individuals in the three aforementioned levels by Cochran Formula at 0.5 level (error of 5%), respectively. The hypotheses were tested by uni-variate linear and hierarchical regression. The results showed that the usage of social media in insurance Co. led to its usage among its agents and clients. Moreover, the results indicated that the frequency of the interaction with clients will boost the relationship between the social media usage in the Iran insurance company and its agent. Another finding is that the usage of social media by agents will increase and improve the selling procedure of the agents and the performance of the insurance Co. Brand.