asgar darvish

The year 2014 was named the year of political epic and economic epic by the Supreme Leader. Therefore, consumption pattern modification and extravagance prevention are considered to be of utmost importance for the implementation of the economic epic in the society. Obviously enough, suitable consumption culture paves the way for the investment and leads to the economic growth and development. Moreover, what makes the consumption pattern modification and extravagance prevention prominent is moving away from the consuming society where the consumption pattern which is deviated from logical and optimized consumption and insatiable consumption culture which is based on luxury, extravagance, and epicureanism rule. In such a society, individuals only live with the desire of consumption; therefore, the phenomenon of consumption, stemming from the capitalist system, is a blatant characteristic of such a society. This phenomenon is in line with the economic and cultural globalization, which promotes global economics, expands national and international consumption markets, encourages extravagance behavior culture, and changes people’s behavior of the consumption through the high-speed digital media and developed communication technologies. Thus, the present study aims to examine various dimensions of consumption pattern modification (consumption management) in order to implement the economic epic. First, the importance of consumption pattern modification and extravagance prevention is discussed; second, the importance of consumption pattern modification and extravagance prevention in the Quran and Hadith is mentioned, and then the formation and promotion of consumptionism are examined. Finally, instances and consequences of extravagance are mentioned, and some suggestions for further studies are made