ataollah harandi

In recent years, marketing activities on social media have been considered important as one of the strategies to advance the company's social media marketing goals (Wibowo, Chen, Wiangin, Ma & Ruangkanjanases, 2020). In the world of business, the advancement of technology has influenced consumer behaviour through social media (Saghat Foroush, 2023). Social media platforms such as social networking (like Facebook), microblogging (like X), brand blogs, video sharing (like YouTube) as well as photo-sharing platforms (like Instagram) are most widely used by marketers to promote their products (Zollo, Filieri, Rialti & Yoon, 2020). With the ever-increasing advances in technology, most companies should create a positive image and active online presence and continuous interaction with their customers and other Internet users through websites and social networks (Razmi, MirzaeianKhamseh & Soltani Tajabadi, 2023).Corporate social networks are a subset of social media that provide users with online interactions and content sharing (Verhagen, Swen, Feldberg & Merikivi, 2015; Wibowo et al., 2020). Among the most popular social networks in the world and even in Iran, we can mention the Instagram social network, which had more than 1 billion and 300 million active users by 2023, and it is predicted that this number will increase to 5.5 in 2025. reach 1 billion active users (Statista, 2023). This social network is also popular in Iran because the research of Zobeidi, Komendantova and Yazdanpanah (2022) showed that 27% of Iranian internet media users prefer this social network to other media.On the one hand, social media marketing activities can be profitable for the company (Zollo et al., 2020), and for customers, the experience of interacting with social networks brings more engagement, satisfaction and loyalty (Yu, Yuan, Kim & Wang, 2021). The users of the Instagram social network have acknowledged that this network has been able to help them in sharing information and learning appropriately (Zobeidi et al., 2022). In the meantime, marketing researchers have paid particular attention to brand and branding because they are known as valuable assets of the company (Oliveira, Sonza & da Silva, 2023). Considering the growth of social media, brand experience and its effects on strengthening the company are considered strategic requirements for managers to create more value (Harandi, 2015).Today, the food industry has taken a special place in the global economy, and due to this special place, the attention of officials and researchers has been directed to it (Tarvirdizadeh, Mirzaei Daryani, Nahidi Amir Khiz, Pasbani & Honarmand Azimi, 2023). On the other hand, social media marketing is crucial for companies active in this industry, and the effort to engage potential customers and social network users with the company's brand has increased; this research examines social media marketing activities in creating a brand experience. This research was conducted on one of the companies in this industry, which produces hot drinks, such as coffee and tea, to provide suggestions to its active managers to increase user engagement and create a better brand experience.Therefore, the main goal of this research is to explain the role of marketing activities in the company's social media, emphasizing the mediating role of brand experience in the food industry and producing hot drinks (coffee and tea) and providing suggestions to increase customer engagement through marketing activities on the Instagram social network. Also, the current research seeks to answer the following questions:What effect do the marketing manager's activities in the company's social media have on the perception of customers' experience of the brand?How does customers' brand experience of the brand affect customer engagement;What effect does the company's social media marketing activities have on customer engagement?What role can brand experience play in the relationship between a company's social media marketing efforts and customer engagement?Are the company's social media marketing activities effective in the perception of which age group of customers and the brand experience?

The methodology of this research with a survey strategy is in the paradigm of positivism research, and it has been done using data collected from customers (or users) of a sample company, which includes 389 customers. The researchers collected the data through an online questionnaire. The structural equation modeling method was used to analyze the data.

The findings showed that marketing activities on the Instagram social network are significant through the mediating role of brand experience on customer engagement.

Also, the results of this research confirm that marketing managers, by designing activities on Instagram, can both directly and indirectly and, through the role of intermediary brand experience, increase customer engagement with the brand and the brand's Instagram page. Considering that the significance related to the relationships between the variables in the first four hypotheses was more significant than the absolute value of 1.96, four of the five hypotheses of the current research were confirmed with 95% confidence. Despite this, due to the moderation of the user's age variable, the results showed that social media marketing activities on the brand experience did not have a significant difference in the eyes of people from different age groups including generations X, Y and Z.The results and suggestions of this research can be valuable and practical for marketing managers to prioritize their activities in social media.

The purpose of this study is to rank and identify the effective factors in partner selection of foreign companies in strategic partnership from domestic companies of oil and gas industry (upstream). The statistical population of the present study based on the opinions of experts and Sampling was done by non-random method and from all available members. By proving the research background and the factors affecting in partner selection in strategic partnership, 21 factors been identified. While confirming these factors by using pairwise comparison method and AHP software the final questionnaire was created and asked views of all experts in this industry, 9 of the most effective factors by weighting them and analysis were identified, and founds shows that: effective government communication, common goals, strategic fit, mutual trust rank, are first to fourth among the factors affecting the selection of a partner in the strategic partnership of the oil and gas industry (upstream).

Spectators are the most important group of audience in theater industry. Not only they are the main buyers and consumers of this artistic product, they can also cause the theaters and groups to continue their activities or close down. Considering the financial concerns of the managers and due to the fact that most of the chances of some private theaters in Tehran are empty, it is necessary to know the motivations of the spectators to attend the theaters. Accordingly, the purpose of this study was to investigate the effect of search and escape motives (personal and interpersonal) on the presence of spectators in theaters. The present study is applied in terms of purpose and descriptive-survey in terms of method. Based on non-random method, 407 spectators from the subscribers of “Tiwall” webpage in Tehran have been chosen and their answers to the questioners have been studied. To investigate the variables and hypotheses, SEM, SPSS and AMOS software was used. The findings indicated that personal and interpersonal seeking and personal escaping are effective on spectators’ attendance.

Cognitive science is one of the new knowledge. This discipline consists of subsets of neuroscience, psychology, linguistics, artificial intelligence and philosophy of mind and has been widely used in sub disciplines such as medicine, education, sociology, politics, information science, communication and media, medical engineering, command and control engineering, and even defense and war science. Cognitive enhancement emphasizes drug and non-drug techniques to enhance brain function and ability, and they are somehow aesthetic and empowering cognition While these techniques are essentially ethical or not, and the effects of each one can be applied to the social community, the researchers are in the position of the researchers. In this regard, the role of the government as a policymaker is very much in this area. This paper introduces cognitive science, cognitive enhancement, analyzes of ethical and social issues, and the role of the state as a policy-maker in this knowledge.

Increasing competition in marketplace and understanding the importance of customer maintenance for organizations, drives them to gradually making and maintaining long-term customer relationship. According to several researchers, relationship marketing is considered as one of the most useful approaches that companies and service sectors can use in order to maintain the relationship. This research has investigated the influence of marketing strategies– financial, social and structural bonds- on customer relationship performance– relationship length, depth and breath- through relationship satisfaction and relationship commitment as the mediators toward using new electronic banking services. This research is an applied research in terms of prurpose and descriptive-survey in terms of date collection. Furthermore, data analysis has been done using structural equation modeling. The selected sample consists of 266 customers of a state bank in Mashhad city using available to non-random sampling methods. The research results showed the significant and positive effect of structural bonds on relationship satisfaction and also relationship satisfaction on relationship commitment. Moreover, the results indicated a strong significant and positive effect of relationship commitment on relationship length, depth and breadth which represents the influential impact of relationship commitment on customer relationship performance. In sum, in this reserach social and structural bonds have a significant impact on relationship length and depth

In recent decades, corporate governance has attracted the attention of many researchers. Most corporate governance studies have focused on internal control mechanisms, while the research has ignored the role of external corporate governance controls in preventing manager's beneficial activities and maintaining stakeholder rights. This paper based on Philosophical foundations of symbolic and Qualitative approach seeks to design Corporate Governance Strategic Control Model in Iranian firms.
Introduction Unfortunately, in Iran, corporate governance does not play the role of sovereignty correctly in the country. The presence of non-obligated on board members, The selection of board members by directors, the integration of the role of directors with the board of directors, the creation of unofficial relationships among board members with directors, increasing costs ­representing and promoting the rate of corruption in recent years and lack of transparency and accountability; all are examples ­of the lack of effective corporate governance in Iran. Seeing corporate governance in the country reveals that the system of corporate governance that aims to avoid the cost of managing directors and executive agencies and protect the rights of its shareholders was developed gone astray, causing costs in the representatives of Companies. The main question here is that if members of the board of directors and corporate governance systems created in order to avoid the cost of representation and the role of strategic leadership, they would create the cost of representing and eliminating the rights of stakeholders and shareholders, what should we do? And how should this cost of the agent be controlled? The lack of external control mechanism regulating corporate governance and lack of previous studies ­is the third missing ring in this area. In fact, in this case, instead of merely seeking to identify mechanisms ­of corporate governance introduced, discovering the clusters and create new concepts with existing context, The meanings of which are made consistent with the operation of its content and the items are discovered and reviewed ­and this look and approach, tailored to the current situation is complex and turbulent. If we want to understand complex problems and growing corporate governance, we may need new methods. This article will provide strategic control model of corporate governance as a key structure in the navigation system forms the new direction for research and studies in this field. In fact, this research aims to design innovative concepts and models based on qualitative data that have emerged from the views of the participants in the study, is trying to use this way to extend the boundaries of knowledge in this sphere. But success is from Him, all from Him and to Him we shall return.
research questions are as follows:(A) What is strategic control theory corporate governance?
(B) What are the constituent elements of corporate governance model of strategic control?
(C) What is the statement of the legal and strategic hypotheses obtained?
Materials and Methods This study is by purpose, are foundations and orientation exploratory qualitative study. The strategy used is a classic grounded theory. All interviews were semi-structured the ruling elites and experts of the company have been collected.
Discussion and Results Theoretical coding explains how to communicate with each other. Usually in the time of the sorting and integrated code, graph theory, the initial encryption is formed. Open coding and key coding is done to categorize and classify the unencrypted data, but at this point and through coding theory, categories communicate with them and the trajectory of the story and explain the theoretical expression will be the final version of the control strategy to clarify corporate governance.
Conclusion As we observed in this study, the concept of strategic control concept of corporate governance is complex and multifaceted. This study seeks to answer the original question, namely inefficiency and corruption in corporate governance in the companies of Iran. By examining the current situation reveals that one of the main problems in the field is translation without thinking and research regulations of corporate governance, as in this study to examine the need for the regulation of corporate governance for companies of Iran according to the context the company would be established. In this study, we try to make this a serious gap to be answered through semi-structured interviews with the philosophy of subjective interpretation of symbolic and active participation of researchers in the research process, concepts Strategic control corporate governance structure and main category and the sub main category. As was discussed in coding theory, corporate governance requires serious and systematic control of the media. Media in the country should feel the responsibility to guard and protect the rights of beneficiaries if stronger than ever. The legal system is another powerful tool in the strategic management of corporate governance. Deficient rules of the country have many original Commercial Code. National legislators and policymakers should seriously re-engineer the Commercial Code and the rules of the Stock Exchange of the country in their agenda.
In today's complex conditions and in the absence of uncertainty now that is high, no longer, the tools and techniques of the old control to manage the payment of corporate governance can be used. In such circumstances, it is necessary to use complex tools specific to the rulers of our company. In such circumstances, the use of techniques, sensitivity analysis, outlining the future for multiple tolerant, caring strategies is needed to prevent strategic deficiencies. While not everything is under our control, self-control and internal control can be a substitute for the exterior and the exterior. The meaning of discourse, the prospect of competition among agents, the founder of corporate governance and control environment useful tools in complex and turbulent conditions can be. While not everything is under our control, self-control and internal control can be a substitute for the problems. The meaning of discourse, the prospect of competition among agents, the founder of corporate governance and control environment are considered as useful tools in complex and turbulent conditions.
Paying attention to corporate governance and all stakeholders to mechanisms of innovative and use them to gain control is necessary. We need to campaign with the culture of questioning, critical thinking and problem-solving thinking all stakeholders in the company and strengthen them. As it was mentioned in the discussions, the control measures will avoid errors and acts of the self-interested agent. Increasing and improving the quality of ratings in the country can be used as a control agent on corporate governance to be effective. In this regard, it is suggested that the rating of the effectiveness of corporate governance designed and developed every year for all companies listed on the Stock Exchange by the system based on the realization of the objectives of corporate governance rankings and a public announcement. Naturally, the regulations and the rating system has a vital role in the stock and the stock market will trend rate pricing. In the end, it is suggested that regulation of corporate governance Stock Exchange recently approved revised and re-engineering seriously, and the new Strategic control of corporate governance that is in this article was discussed, along with the criteria for admission and environmental Iran to be added.

Effective corporate governance is one of the main features of an efficient market economy. This may help the stakeholders gain information, and the right and the ability to efficiently manage the company through the process of governance. This study examines the effect of Corporate Governance Strategic Control on effective Governance of Corporation. The required data for this research has been collected through questionnaires by random sampling from among the corporates which are listed in stock exchange. Based on incidental sampling, 130 corporates were selected and the researcher-developed questionnaires were given to their managers. Meanwhile, structural equations method is applied using Smart PLS software for data analysis. The obtained results indicated that the Corporate Governance Strategic controls are effective on efficient Governance of Corporation. Moreover, internal and external Corporate Governance control as two main dimensions the Corporate Governance Strategic control are proved effective on Corporate Governance.

The Competitive Intelligence is the energy resulting from the systematic process of collection، review، and analysis of the information of environment، competitors، customers، suppliers، and market trends. It should be mentioned that Iran includes multiple subcultures. Now the major question that arises is whether we can try to promote competitive intelligence in an environment consisting of subcultures، without benefiting from cultural intelligence and compatibility with different cultures، or not? The current research seeks to design a developed & organized framework in regards to the concepts of “Cultural Intelligence” and “Competitive Intelligence” in connection with each other and in Iranian knowledge based corporations; this research also tries to take action towards development of borders of the knowledge available in this area. This research is of an applied type، with surveying nature. The data required for this Research has been collected through a random sampling، from Iranian knowledge-based corporations، being active in Information Technology. Meanwhile، the method and software which were used for data analysis named “Structural Equation” and “Smart PLS”، respectively. The results indicate that the Cultural Intelligence affect the Competitive Intelligence of Iranian Knowledge-Based Corporations.

The importance of brand equity in current marketing world is clear. a strong brand can be worth more than the usual value for an organization. This issue has an utmost important in the tourism industry. Todays tourism organization are looking for the identification of effective factor for promoting the equity of brand in their customrs mind. Advertising is also one of the issues that today even the most distant parts of the world are familiar with and in affected by it. This article seeks to develop a systematic framework about brand equity and its dimension, Advertising and consumer response with mediator role of knowledge transfer and innovational performance in in Tourism and Travel Agencies in Tehran and trying to broaden the frontiers of knowledge in this area. Data for this study as non-random sampling of customers in the travel and tourism offices in Tehran city by using a questionnaire has been collected. This study, based on aim, is an applicable research, and based on data collection method, it is a descriptive research with Using Smart PLS software. The result of study showed there was a significant positive effect of on consumer response.forthere more it showed that advertising has a positive effect through brand equity and its dimentions on consumer response.

Today make a strong brand is an objective for many organizations like service organizations. Therefore building a brand in the hotel industry is important in this area، but little research has been carried out with experimental approach in this area. This study examines experimentally the relationship among the components of customer-based brand equity Based on Asker’s assumption in order to determining the most important component in brand equity components in hotel industry. This study، based on aim، is an applicable research، and based on data collection method، it is a descriptive research. The using data was gathered by questionnaire from customers of Mashhad five stare hotels by using Non-random sampling methods available collection. Also، considering its data analysis method، it is a structural equation based research. The results indicate that perceived quality is the strongest predictor when determining brand equity and has significant impact on other brand equity components. it is one of the strongest determinant of brand equity.