فهرست مطالب bakhtiar gharibi

The family is one of the main themes or motives in television series. These series, just like any other media products, attempt to encode their preferred meanings and messages in different technical, social and ideological levels . This article is to do a semiotic study about one of the most popular series named Lahzaye Gorgo Mish whose central theme is about the transformation of family in recent past decades. The theoretical constructs include family transformation in late modernity, the integration/ contradiction of the family, and the media construction of family. We have used semiotic model developed by John Fiske for text analysis. It is concluded that this series, through using different social and technical codes, is an attempt to dramatize the usual aspects of everyday life and idealize its incident features in order to represent an ideal form of family which is ahistorical and transcendental. Elements like patriarchy, extended family, reproduction are deserved and contradictions and divergences are introduced as problems that are solved only by way of ethical and personal solutions. It is claimed that the ideal family is a response to all the needs and demands of the members and is the only safe place for the individuals to seek perfection. Some of the main themes of this series include: nostalgia for the golden past, the reproduction of patriarchal ideology, the justification of traditional authority, concealing of social structures, introducing individual solutions for intergenerational gap and highlighting the role of the individuals in in decreasing social trust.