فهرست مطالب beitallah akbari moghadam

The touch of the product plays an important role in the final decision of the customer when purchasing from physical and online retail, and the sensations that come to be enjoyed through touch enable them to experience the product from all angles. Therefore, considering the importance of touch, this research has investigated the lived experience of touching the product from the point of view of customers of physical and online stores. The following article is done with qualitative method and phenomenological paradigm. The research community is made up of electronic and clothing buyers from online and physical stores: Technolife, Adak, Havadar and Happyland in Tehran, and through semi-structured interviews, evidence was collected based on the purposeful sampling method. The interviews continued until reaching the theoretical saturation, and in this research, the interviews reached saturation with 15 people. Based on the extracted results, the main themes include; Product perception is physical touch, virtual touch, touch experiences, need for touch and touch perceptions. According to the results, managers of physical and online stores should provide conditions (such as the use of modern technologies) that touch and contact with the product happen to both groups of online and physical buyers so that they can buy products based on their needs and wants, and also this research can pave the way for the development of touch literature for researchers.

Daily increasing complexity and specialization of financial management’s tasks in companies as well as great significant of capital expenditure in the companies’ success or lack of success have led to the emergence of methods and techniques of capital budgeting. Complicated capital budgeting is accompanied with several devices and various methods (such as Monte Carlo Simulation, certainty equivalents, Game Theory Decision Principles, and Real Choice Reasoning). Recent literature shows that complicated capital budgeting methods cannot supplant traditional capital budgeting methods and they, indeed, are a kind of the latter one. Capital budgeting methods and their various devices (complicated and traditional) may supplement each other or provide further information with regard to how investment theorems are solved. The current study is aimed at examining application of complicated capital budgeting techniques in the petrochemical industry. It is notable that novel financial techniques and even traditional ones are mostly applied in the petrochemical industry and that the largest and most complicated projects are presently executed in this field. Eventually, study findings imply an increase in peculiar uncertainty is not accompanied with application of complicated capital budgeting methods (including certainty equivalents, Game Theory Decision Principles, and Real Choice Reasoning Technique), while in the case of Monte Carlo Technique, an increase in peculiar uncertainty results from complicated capital budgeting methods (i.e. Monte Carlo Technique) being used. It can also be discussed that financial uncertainty (profit uncertainty, inflation uncertainty, and inflation rate uncertainty) is regarded as a factor affecting the application of complicated capital budgeting methods; amongst these three factors, inflation rate uncertainty acts the main role of influencing complicated capital budgeting methods.