فهرست مطالب elham elyasi

The present study aimed to predict honesty in marital relationships based on social competence and spiritual health with mediating role of hope in married students. The method was descriptive- correlation. Participants were married students of Islamic Azad University, science and research branch in Tehran in 2019. Two hundred fifty participants were selected by multi-cluster sampling and completed Honesty, Social Competence, Hopeful, and Spiritual Health Questionnaires. Data were analyzed by Pearson’s correlation, hierarchy regression and Sobel test. Findings indicated that the dimensions of social competence (initiating relationships, asserting displeasure with others, disclosing personal, emotional support, managing conflict) and spiritual health (affiliation with God, satisfaction with life, purposeful) significantly predict the honesty of married students. Also, the results of hierarchy regression showed that hopefulness could mediate honesty based on social competence and spiritual health. Social competence and spiritual health strongly predict honesty in marital relationships of married students through effecting hopefulness. Therefore, it may be useful to pay attention to social competence and spiritual health to promote honesty of marital students in marital relationships. Therefore, training and enhancement of hopefulness in married students are suggested.

One of the solutions that leads to different brands being seen in the contemporary advertising space is the use of visual cultural-ethnic identities in their logo, and to achieve this, the use of symbols is of particular importance. But unfortunately, it seems that the choice of symbols by the graphic designer in some cases is tasty, without prior research or in its optimistic state, only by a formalistic approach. The present study addresses this question as a way to create a culture-based logo using cultural-ethnic symbols, and asks how the symbol can be used in an appropriate way to create a logo culture-based?It should be noted that in this research, the culture-based logo is not merely a logo of cultural organizations, such as the logo of museums, universities and cultural centers, although this item can also be subset. But, the meaning of the culture-logo the logic axis is that in the design of the logo cultural-ethnic symbols play a key role in the transfer of organizational concepts, and the main idea behind the designer to create a logo is the symbol and cultural motifs of a people and a culture.This is an applied research objective with analytical descriptive nature and data collection is done by the library method. By analyzing international specific logo elements and presenting case studies, this article will examine how some contemporary logo designs have inappropriately exploited specific cultural groups. In the process, this study will theorize how designers can practice culturally and socially responsible design by researching the context as well as the cultural and historical significance of major elements used to create a logo design. For designers to implement specific symbolic elements, they will need to analyze each of them to understand the multiple meanings and what they communicate to the intended audience. This is an important step in the design process that should be addressed prior to formalizing the final design proposal. Understanding the importance of the symbol is very important when creating a culture-based logo. Symbols can also be confusing or informative, given how well they are designed and the fact that the designer has well investigated the audience of that brand. A review of the global literature on logo design suggests that the design of the logo includes two basic steps, the research phase and the design stage; however, with this in mind, in the research phase of designing a culture-based logo, there are two basic stages Another included: 1. Research on the organizational goals of the brand and the identity that the brand is seeking to create; 2. Research on symbols that are consistent with the organizational identity in terms of explicit and implicit implications. Therefore, designing a logo is not a tweet or only a matter of formalistic and aesthetic issues, but in designing a logo, especially a logo that plays a key role in the symbol, the designer needs to have a thorough and proper research before designing it. One can conclude from the examination of international samples that use the symbol in the design of the logo in line with organizational interests, regardless of the harmony of semantic implications of brand identity. Apart from undermining the cultural values that it the symbol of its text is extracted, the use of such an inappropriate symbol can also have a negative effect on the organizational goals of the companies that use such logos, and this is where brands usually have a significant amount of time and funds to create their own logo. When the resulting logo is used to insult a group or ethnic group or use their visual symbols inappropriately, it can be very costly for both that particular culture and that organization's owner. Also, by exploring the purposeful international samples that used the symbol in the design of the logo in line with organizational interests, regardless of semantic implications of the symbol, it was concluded that, apart from the inhibition of cultural values, the use of such Inappropriate symbols can have a negative impact on brand identity and brand image throughout the brand's life, as well as organizations that create and use these logos.Finally, the result of this essay was that in the majority of cases, the connotational meaning of the symbol in the design of the logo was given more attention, whereas the same attention to the denotational and connotational meaning of the symbol and its alignment with the brand identity was the appropriate way to create a culture-base logo. Also, by exploring the purposeful international samples that used the symbol in the design of the logo in line with organizational interests, regardless of semantic implications of the symbol, it was concluded that, apart from diminishing cultural values, such use incorrect symbols can have a negative impact on brand identity throughout the brand life.

A brand during its lifetime may need to rebrand as some reasons. Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs. As a brand element, a logo can be defined as a graphic representation or image that triggers memory associations of the target brand. A logo as a window to represent the brand and its identity is required to redesign when a brand needs to rebrand.
In Spite of this fact, relatively little research has focused exclusively on logos and even less attention has been given to logo redesign in Iran and it should be noted, less Iranian brand to open his own logo redesign. The sensitivity of the fate of a brand logo redesign and the lack of up-to-date knowledge on this subject, could be the reason of this problem in Iran. On the other hand there is not enough study on the reasons of logo redesign in theories. In order to overcome this shortcoming study, according to existing theories, this study aims to recognize the reasons of logo redesign in a brand lifetime along with real examples and categorize them.
The main question is: What are the reasons for redesigning a logo in a brand lifetime? This study placed reasons of logo redesign in four general categories: elements of brand identity, brand strategy, brand image and brand personality. It should be noted, these categories are dynamic in nature, so it could be completed by future research, as reasons of logo redesign is not limited to specific items, it could be expanded by different situation in different cases. The goal of this study is to find a new way for recognition reasons of logo redesign and put them in larger groups. After this study we could say that the main reason of a logo redesign and we could say because of this specific needs of brand the logo should be redesigned.
Changes in brand name or aesthetic reasons are subcategories of elements of brand identity. Changes in the strategy of a brand or service brand or coordination with technology could be in the category of brand strategy. Develop, modify or update and modernize the brand image or attention to the audiences tastes contact image are in the brand image field. In order to change, development and completion of the brand personality or make a harmony with logo by redesign it and the latest formed brand personality, are the reasons related to the brand personality. Finally, from this study it can be concluded, apart from the categories reasons of logo redesign, the fact of logo redesign is not just an artistic or a matter of taste issue and the reasons are not only for graphic design reasons ,therfore logo redesign happens because of reasons identified and targeted based on needs and goals of a brand.