فهرست مطالب fateme moshkdanian

Strategy development has traditionally been an exclusive and secretive matter. However, some organizations have recently used IT to enable openness for making a strategy. The aim of this paper was to research the trends of open strategy by applying bibliometric mapping. The method involves identifying open strategy-related documents, including a sample of 1717 existing documents from 2000 to 2016. Major trends in open strategy research literature including variations across publication years, identifying active research areas, co-authorship collaboration, and contribution of different countries were explored. The results indicated that the use of open strategy concept is growing in strategic management, despite the initial nature of strategy making. Based on the results and according to the amount of published documents, the most productive year has been 2015.

Competition analysis is one of the requirements for developing a marketing strategy and is the essence of competitiveness is dynamism. Competitive dynamics describes the intensity of actions and reactions of organizations which participate in a competitive business environment. The purpose of this research is to explain the dynamics of competitive behavior based on the marketing mix in the banking industry in Iran during a period from 2014 to the end of November 2018. In order to achieve the goal of the study, mixed approach has been employed. In the qualitative phase, semi-structured interviews and survey have been used and in quantitative phase, content analysis is employed to collect and analyze data. The selected banks have 3 characteristics: they are public company (are accepted in stock market), have a high market share, and are considered competing for customers. According to research results, the banks compete on the basis of introduction of products and services updates, promotion, channels and institutional partnerships. In addition, it became clear that the priority of adopting these strategies is different in relation to the critical and non-environmental conditions of the environment