فهرست مطالب fatemeh kharidar

Today, the most important aspect of product design is based on the needs and requirements of customers, therefore, the Quality Function Deployment (QFD) approach is one of the ways that is used to increase customer satisfaction. Due to the uncertainty and inaccuracy of the properties in the relationships, the fuzzy coefficients are often used in planning QFD. In the present study, the fuzzy linear regression approach is used to identify inaccurate and ambiguous functional relationships between customer requirements and engineering indicators. In this approach, for non-fuzzy data situation, the optimal values of the parameters would be determined based on the output set of the regression model so that it has a membership degree greater than or equal to h, which indicates how much fuzzy the output of the fuzzy regression model is being. In this study, the aim of using a fuzzy linear regression model is to identify the functional relationships in QFD to optimize h value in the industrial lama electronics industry. The results of this study indicate that the values of the range of coefficients in optimal h model, when compared to zero, give better data and increase the reliability of the system.

This study examines the impact of supply chain integration (SCI) dimensions on competitive capabilities. For this purpose, the relationship between dimensions of SCI (internal integration and external integration including supplier integration and customer integration) and competitive capabilities (cost, quality, delivery,product innovation) were examined using a conceptual model. The data was collected from top managers of 44 medium and large enterprises of Mashhad Food and Beverages Industries by survey approach. In this study, partial least squares method by Smart pls software and Hulland procedures are utilized to evaluate the measurement and structural models. The results indicated that internal integration is a prerequisite for external integration. The study also revealed that, internal integration and external integration have positive impact on improvement of firms’ competitive capabilities. It was further noticed that, internal integration improves competitive capabilities through external integration.