فهرست مطالب gholamreza shabanibahar

The study aims to identify the drive factors of human resource architecture model for managing volunteers in university sport events. The research uses a mixed exploratory method, in which thematic analysis method in the qualitative phase and structural equation modeling in the quantitative phase were used. The Statistical population in the qualitative part includes experts in the field of human resource management, volunteering and university sports and 19 interviewees were selected as the research sample using snowball sampling method. In the quantitative part, 278 volunteers with experience of volunteering in national and international university sports events were selected as the statistical sample. The research method in the qualitative part included a semi-structured interview, and in the quantitative part, a researcher-made questionnaire, whose face and construct validity was confirmed and its reliability was determined by Cronbach's alpha test. Data analysis was done using Spss and Amos version 24 software. The main components of human resource architecture drivers include volunteer competency, training, encouraging participation, empowerment, leadership, managers competency, implementation and feedback, recognizing participation motivations, job description, Job setting and job ladder that were classified into six main categories of knowledge and information, psychological empowerment, managerial ability, career path, recruitment, retention and support.

The present research was conducted with the aim of designing the development model of entrepreneurial business model in small and medium-sized enterprises. This research is an exploratory type of research and in terms of the method of collecting information and data; it is field and descriptive-survey. The statistical population of this research in the qualitative part included experts, management professors and students with experience in entrepreneurship and managers of sports clubs as small and medium-sized enterprises. Participants were selected purposefully. According to the research objectives and theoretical saturation, 17 people were present in the qualitative and interview part of this research. Also, the statistical population in a small part included management professors, entrepreneurs, sports club managers and management students. The size of the statistical sample was determined using Morgan's table of 384 people, and finally 280 correct questionnaires were collected. In the qualitative part, the interviews were completely recorded and converted into writing, and then the researcher reviewed the conducted interviews and coded them. The results of interview coding and confirmatory factor analysis showed that five factors including branding, social network, strategies, tourism and entrepreneurial thinking are effective on the development of entrepreneurship in small and medium-sized organizations. Also, the branding component with the path coefficient (0.315) had the greatest impact on the development of entrepreneurship. The results of the present research help the managers of sports clubs to develop their services by using entrepreneurial tools to promote success and remain in the competitive arena.

The purpose of this study is was to develop a crisis management model in sports venues based on the decision support system. In terms of nature, this research was one of the exploratory-fundamental researches that was done using the qualitative approach and the strategy of Strauss and Corbin. University faculty members, directors of sports federations and the Ministry of Sports and Youth, as well as sports experts, formed the statistical community of the study. 21 of them were selected as sample members using purposive sampling method. In this study, two methods were used to collect data: library (review of books, articles, dissertations, official documents and reports, etc.) and field (interview with members of the research sample). Data analysis based on foundation data theory. Data analysis was performed based on the data theory of the foundation and in three steps including open coding, axial coding and selective coding step using software. Based on the research findings, the following cases were identified: Causal conditions include (changing environment, increasing national and international crises,...). Underlying conditions include (improving human resource skills, having a strategic,…), Interfering factors include (structural weaknesses, weaknesses in sectoral and equipment problems,…), Pivotal phenomena include (use of DSS in crisis management, development of crisis management model in sports organizations), Strategies (Development of a strategic model of crisis management, regular and continuous evaluation of the system, crisis management,…) & Consequences include (conservation of resources and infrastructure, faster response of the organization to the crisis,…).

Almost a decade has passed since the adoption of the Entrepreneurs Protection Act in the form of knowledge-based companies. From this point of view, it is necessary to conduct research on entrepreneurship, new businesses in the field of sport, or knowledge-based sports companies in the country. Therefore, the aim of this article was to design model of the entrepreneur -centered knowledge based sports companies in Iran. In this regard, the qualitative approach and Grounded Theory, Strauss & Corbin method have been used. After conducting 20 deep and semi-structured interviews with managers and founders of sports and non-sports knowledge-based companies, , science and technology parks, growth centers, sports startups, Industries, professors, PhD graduates in sports management and elites in the field of sports entrepreneurship theoretical saturation was obtained and the main issues were extracted after completing the coding process. Also, the validity of the research was considered using the processes of researcher sensitivity, methodological solidarity ,sample appropriateness, simultaneous data collection and analysis, theoretical thinking and seven steps, and open-test reliability was used. After completing the findings, structural and governmental factors, perspective and processes, IT and hard infrastructure were the main factors. Internal and external factors of the company and the creation of a specialized maternal institute including contextual factors and organizational and cultural factors such as interferer factors were in this study. Team building factors, Expert and entrepreneur human resources, support system and facilitation of regulations were such procedures of this study that can help to employment creation, economic self-sufficiency, sport development and growth and revival of knowledge-based sports companies.

The aim of this study was to identify the benefits of institutionalizing strategic thinking in sport federations.

This research work was a qualitative exploratory study that was conducted through a thematic analysis. The statistical population included experts of sports management with the experience of familiarity with the principles of futurology, and according to the research nature, 16 experts were interviewed through snowball sampling until reaching theoretical saturation. The tool used in the research work was a semi-structured interview. The intra-subject agreement method was used to ensure the reliability of the interviews, and the validity was confirmed by consulting sport management experts and reviewing based on their opinions.

The thematic analysis by Braun and Clarke’s (2006) method led to the extraction of 168 codes, 12 sub-themes, and 4 main themes. The findings demonstrated that "Sports Development", "Economic Development", "Organizational Excellence" and "Coping with Crisis" were different benefits of institutionalization of strategic thinking in sports federations.

Considering the special benefits that the institutionalization of strategic thinking brings for sports federations, the focus of sports management trustees on the development and strengthening of strategic thinking in sport federations, and sports managers can be the source of significant changes in the field of sports.

The aim of current investigation was Optimization of the evaluation indicators the country's sport coaches.This research is kind of descriptive- anlytic research. And it is done by Traversal- Field method by using questionnaires. Statistical Sample research, including240 person of country's sport coaches that were selecteded by random sampling. Measurement tools for gathering data were Optimization of the evaluation indicators of the country's sport coaches questionnaire that the content validity of the questionnaires confirmed by 15 Sport Managment professors so questionnaire's reliability was approved respectively α= 0/971 By Cronbach's alpha. Data Using Structural Equation Modeling via Software SPSS and LISREL PLS analysis. Results standard coefficient, Values t, and estimated amount variance structural model of evaluation indicators of the country's sport coaches showed that all questions have a significant effect are the model (P< 0/01). Technical indicator with effect size of 0.91 and at the level of (P< 0/01) has had the highest significant effect on the Evaluation indicators. Other Evaluation indicators have High factor load in the considerration of the evaluation indicators the country's sport coaches. Results of Cronbach's alpha values, combined reliability, Extracted variance values, R2 values, Excess indicators, Cross-sectional validity and combined with Cross-sectional validity components the measurement model of the indicators of the coaches showed that these indicators confirm the measurement model. Relevant managers and officials can use the evaluation indicators, educational, technical, and managerial and leadership, psychology and socio-personality to evaluate the coaches. Also, use these indicators to select the coaches of club and national teams.

The purpose of this study was to analysis of factors affecting competitive advantage in the Ministry of Sports and Youth. The research was applied in terms of purpose and descriptive-correlational in nature using structural equation modeling, which was conducted as a survey. The statistical population of this study consisted of all employees of the Ministry of Sports and Youth (N = 965). 286 employees of the Ministry of Sports and Youth using the available sampling method of Denison (2000) Organizational Culture Scales, Nahapit and Goshal Social Capital (1999), Hemmati Knowledge Management (2010), Organizational Learning by Gomez et al. (2005), Innovation Completed by James et al. (2008) and the competitive advantage of Hill and Jones (2010). SPSS 19 and PLS 3 software were used to analyze the data. Findings showed that organizational culture and social capital have a positive and significant effect on knowledge management. Knowledge management also influenced organizational innovation and organizational learning. Also, the variables of organizational innovation and organizational learning have a positive and significant effect on gaining a competitive advantage. The proposed research model also had a good fit (GOF = 0.56) in the target population. The overall results of the study showed that knowledge management, organizational culture, social capital, organizational learning and organizational innovation have a positive effect on achieving competitive advantage by the Ministry of Sports and Youth, so managers should pay special attention to these variables to effectively Achieve a competitive advantage over other organizations.

Religion plays an essential role in people's lives in today's societies, but its function is not limited to individuals at all. Religion affects the relationships of individuals, societies, and even governments; therefore, it is effective in all areas of human life. The level of religiosity of people also differs from each other, but each level of religiosity has a direct effect on people's behavior, attitude, feelings, and thoughts. Women's participation in sports is another topic that sociologists and sports researchers have focused on in the last few decades. To identify any kind of relationship between religiosity and women's participation in sports in the countries of the world is of fundamental importance. With the knowledge of this topic, the present essay is dedicated to the physical activity of women in two Abrahamic religions, Christianity and Judaism, with a descriptive method. According to the findings of the research, both of the aforementioned religions place great value on the human body and have assigned rules and regulations to take care of and protect this divine ability; however, in the field of equality between men and women in physical activity and sports, especially in the contemporary era, they have a different approach. The statistics of Christian and Jewish women participating in the Olympic Games are a testimony to the difference in the views of the gender equality of these two religions in sports and physical activities.

The purpose of this study was to identify the factors affecting the entry of athletes into the world of politics. The study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling. The interviewees consisted ofall experts with scientific background (professors of sports management), executive (managers and sports experts) and sports (professional athletes with a history of political activity). From the analysis of the interviews, 31 sub-categories were obtained, which were divided into 6 main categories: individual and family factors, professional backgrounds, contextual factors, organizational factors, supportive factors and media factors. These issues were summarized in the concept of "factors affecting the entry of athletes into the world of politics’. The results can be used to complete the theoretical foundations of this field. Also, the results of this research can act as a roadmap for relevant organizations and athletes, which will result in productivity in the individual and social dimensions.

The study is to identify the factors of planning, attracting and selecting of talent management in Handball of IRAN. It is a qualitative research that has been done fundamentally. The data collection was done by studying documents and interviewing 15 handball experts which was continued by purposive sampling until theoretical saturation. The data was analyzed using open, axial and selective coding. The findings indicated the existence of 28 effective concepts in talent planning section which were categorized in 8 components: communication and interaction with institutions, appropriate organizational structure, designing strategic and operational plan, systematic evaluation and attitude, developing a structured and executive integrated model, increasing budget and financial resources, conducting research and studies, manpower training. In talent attracting section, 25 effective concepts were classified into 6 components: media advertising, handball advertising and branding, the role of education, the role of universities and other institutions, the role of the general dimension of handball and the role of the specialized dimension of handball. Also in talent selecting section, 28 effective concepts were classified into 8 components: organizational factors, tests and indicators of talent identification, genetic factors, holding competitions, socio-mental factors, physical and motor skills, the role of talent identification coaches and facilities and equipment. Based on the  results, these strategies can be helpful for government officials in talent management of Handball: communication and interaction with education, management and program stability, media coverage, support for coaches and handball champions, credibility and appropriateness of talent tests and indicators and adequate budget and financial resources,

The study is to analyze the research done in the field of championship sport development, especially handball qualitatively. The method was qualitative and a kind of meta-synthesis with the seven-step method of Sandelowski & Barros (2007). The research population consisted of all the related sources about 465 persons. first, 65 sources were selected based on title. Then, 43 sources were selected based on the abstract, which eventually analyzed 34 sources based on content as related resources by coding. The results of Meta-synthesis classified the effective factors on development of handball championship sport in two environments; internal (micro and intermediate level) and external (macro level) in four main categories: Individual factors (5 dimensions and 24 codes), human-managerial factors (6 dimensions and 40 codes), financial-infrastructural factors (4 dimensions and 46 codes) and socio-cultural factors (6 dimensions and 37 codes). The factors and components obtained from this research can be a good guide for investing, deciding and adopting appropriate strategies for the development of handball in the country.

The present study aimed to investigate the effect of freedom of expression on the effectiveness of strategic management with the mediating role of organizational bullying in the Ministry of Sports and Youth.

The research method is mixed (qualitative and quantitative) and from the perspective of data collection method is a descriptive that was done in the field. The statistical population of the study included all staff members of the Ministry of Sports and Youth (N = 800) and using Morgan table, the minimum sample size of 260 people was determined and sampling was done by stratified sampling. The measurement tools of this study included three questionnaires of effectiveness of strategic management Niknejad (2015) and questionnaire of freedom of expression Amrollahi and Buicki (2017) which were used after confirming the validity and reliability.

The results showed that in the Ministry of Sports and Youth, the effectiveness of strategic management variable is significantly in poor condition and the average freedom of expression is significantly lower than average. Also, there is a positive and significant relationship between freedom of expression and the effectiveness of strategic management (Sig = 0.01).

In order to achieve an effective and program-oriented organization, it is necessary to pay attention to the factors related to human resources, one of the most important of which is to create the necessary conditions for freedom of expression in the organization.

The aim of the present study was to investigate the underlying factors and intervene in the development of entrepreneurship in the educational system of physical education and sports sciences in the country. The research method was qualitative and grand theory. Data were collected through in-depth and semi-structured interviews. The statistical population of the study includes all experts in the three fields of science, administration and sports, including experts and experts in the field of entrepreneurship (including top sports entrepreneurs, professors in this field), elite faculty members and experts in the faculties of physical education and sports sciences. (Ministry of Sports and Youth, Federations, and the National Olympic Committee). Findings related to background factors represent 4 sub-categories; Infrastructure, related organizations, entrepreneurial culture, and higher education policy-making and planning for ignition were categorized into two general concepts: organizational and structural factors, and entrepreneurial culture and thinking. Also, the findings of the intervening factors in 2 general concepts of macro-legal, political and economic factors and focusing on the development of entrepreneurship and skills training strategies of students, which include 5 sub-categories; Production of law, support facilities, political and economic factors, development of entrepreneurial knowledge and structural engineering were classified. In general, recognizing these factors can help universities, professors, and the physical education system to develop entrepreneurship.

Something that happens in the future of a scientific field depends on today's view of young people about the future. The perception of young people from the future and their conception of the future is very important. The purpose of this study was to imaging the future of sports science from the perspective of educated youth.

The method of the present research is qualitative and exploratory research and in terms of purpose is applied research. The statistical population of the study included educated youth who are familiar with sports science and the snowball sampling method was used for interviews and theoretical saturation were obtained with 23 interviews. To analyze the data, the content analysis method has been used to obtain the information of this research.

The results show the future of sports science among educated youth consists of seven main concepts that include: hope for a green education system, excessive interest in working in the sports industry, basic reengineering, relative disappointment from the ability of authorities, social position through academic education, desire for empowerment and lack of skills, injustice, and utilitarianism.

Finally, by observing the mental images of the youth, it can be stated that sports science will move towards the dystopia if the current situation continues, and it can move towards the utopia with fundamental changes. In this direction, the stakeholders of sports sciences need to be together and disagreements need to be managed as well as arbitrariness of sports science professionals should be reduced.

The aim of thThe aim of the present study was to determine the effect of organizational memory on performance management with the mediating role of organizational agility of physical education departments of medical universities in the country. The research method is descriptive-survey and applied in terms of purpose. The statistics of this study include all senior managers and employees of physical education departments in the universities of medical sciences in the whole country. As a whole, a total of 216 people were selected as the statistical sample. Data collection tools were the Organizational Memory Questionnaire (Ant, 2010), the Standard Performance Management Standards Questionnaire, and Sharifi Zhang's Organizational Agility Questionnaire (2004). In order to analyze the research findings, path analysis and structural and software equations 20 pls and SPSS were used. The results showed that organizational memory and its dimensions have a significant effect on performance management with the mediating role of organizational agility of physical education departments in medical universities of the country. Therefore, in the management of new performance, the goals of the employees and the goals of the organization should be in the same direction, and by creating coordination and providing the necessary guidance by the supervisors, people will feel more and more attached to the organization.

The purpose of this work was to identify the factors affecting the talent management of Iranian football.

The research method was qualitative and grounded theory. Data collection was performed using library studies, as well as in-depth and semi-structured interviews with experts. The participants of the study consisted of all football talent management experts in the three fields of scientific, managerial, and executive who had a complete knowledge on the subject of the research work, and the sampling method was purposeful. Interviews with the experts continued until theoretical saturation was reached (21 interviews with 19 experts). The research findings were analyzed through a coding process in three stages: open, axial, and selective.

In total, 46 causal influencing factors were identified in the form of four sub-categories (components) and in two general categories (concept), expert manpower and structural-facilitative factors. Also 52 contextual influencing factors were placed in the form of seven sub-categories (components) and in three general categories (concept), scientific-research factors, environmental factors, and individual contextual factors. Finally, in the group of intervening factors, a total of 24 influencing factors in the form of 4 categories (process, causal, contextual, and strategies) were categorized.

Creating the necessary platforms, especially strengthening the scientific and research field and the precise conceptualization of talent and talent management, paying attention to other effective individual characteristics, especially specific values, moral character, and lifestyle, preparing suitable conditions in the cultural, political, legal, economic environment, creating appropriate structures and formulating and implementing a strategic plan, financing, and facilities, and especially investing in coaches and managers, along with controlling the interfering factors, are effective and necessary for the talent management of Iranian football.

The purpose of this study was to identify the strategies and consequences of the entry of athletes into the world of politics.

The present study was conducted qualitatively with a thematic analysis approach. Participants in the interview were selected through purposive sampling (12 people). The interviewees consisted of all experts with scientific background (professors of sports management), executive (managers and sports experts) and sports (professional athletes with a history of political activity).

In the strategies section, 43 sub-categories were obtained, which were included in the 9 main categories of media strategies, legislation, structure, manpower, planning, evaluation, culture and information, communication and encouragement. In the consequences section, 29 sub-categories were obtained, which were classified into 6 main categories: individual, organizational, social, political, sports and negative consequences.

Relevant athletes and managers can benefit from the results of this research for successful entry of athletes into the world of politics.

This research, by taking a qualitative approach and data-based methodology, aims to investigate the contextual and intervening elements leading to the formation of glass ceiling Iranian women face in sports management. The data were collected through studying the documents and semi-structured interviews. In order to obtain the information, 16 experienced experts were chosen by snowball sampling method. The data were analyzed through 3 steps of open, axial, and selective coding of the contextual and intervening elements. According to the obtained results, the central issue includes outdated social contexts and inter-individual interactions, dysfunctional economic and organizational systems, and lack of necessary legal frameworks. In case of contextual elements, 62 codes or primary concepts were extracted from the interviews. The codes were classified under 11 subcategories and 4 major categories including lack of sufficient regulation, organizational processes, individual, inter-individual behavior and media. In case of intervening elements, 15 open codes, 4 subcategories, and 2 major categories were grouped covering religion and economic states. Iranian women have certainly the potential for holding high managerial positions. Therefore, it is of great importance to analyze the factors playing a part in the formation of glass ceiling. If the necessity of the presence of women in management positions is not fully appreciated, all the efforts made to improve the women sports will be in vain.

The purpose of this study was to determine the effective factors (causal, intervening and contextual) on development of handball sport of IRAN using the grounded theory. This research was exploratory research and a qualitative in nature. The data gathered through documents and interview for 14 handball experts in deep-interview and semi-structured forms. The sample selected through subjective sampling and snowball approach and interviewing continued to get theoretical saturation. Then, data analyzed by grounded theory in coding process included three steps: open, axial and selective coding. The findings indicated that there were 259 effective items (open code) in the causal factors section, that were formed into 19 sub-categories and four main categories; individual factors, development resources, managerial-organizational factors and sports participation. In the contextual factors section, 53 items were classified in seven categories; handball factors, legal factors, economic factors, geographical factors, social factors, cultural factors and political factors. Also in the intervening section, 34 items were classified in two subcategories: facilitators and limiters. Generally, the effective factors obtained from this study can helpgovernment officials in making decisions and adopting appropriate strategies for the development of handball in the country.

The purpose of this study was to identify the growthchallenges of sport start-up businesses in Iran. The study is an exploration research and is considered as qualitative. The research data were collected through subjective sampling and based on deep semi-structured interviews with experts in this field (all startups managers, science and technology parks, growth centers, university professors, elites in the field of sport entrepreneurship). The number of participants reached 21 using the theoretical saturation index and the findings were analyzed by grounded theory in coding process included three steps: open, axial and selective coding. Findings indicate that categories such as innovation and idea generation, specialist human capital, organizational and individual aspect, and the specialized unit of the country's sports startups as contextual factors and Categories such as structural and governmental, Hard infrastructure, Strategic and environmental factors and Entrepreneurship centers and sports start-up in federations and... as interferer factors were recognized for the growth of start-up sport businesses in Iran. That can help to employment creation, sport development, growth and revival of sport startups and the country's economic sustainable growth under sanction.

This study was conducted to investigate the effect of managers' quantum management skills on organizational performance, with the mediating role of organizational intelligence in the Ministry of Sports and Youth, using structural equation analysis. The statistical population of this study, including all employees of the Ministry of Sports and Youth, in 1398, 279 people were selected as a statistical sample. The results showed that the quantum management skills of the managers of the Ministry of Sports and Youth, directly or indirectly, through the mediating variable of organizational intelligence can affect organizational performance. Accordingly, managers' quantum management skills are 0.80 on organizational performance and organizational intelligence is 0.70 on organizational performance. Also, the mediating role of organizational intelligence due to managers' quantum management skills on organizational performance was confirmed to be 0.13. Therefore, the country's sports managers, by using quantum skills in the organization and using organizational intelligence solutions, can increase the competitiveness of the organization, and differentiate it from other organizations, and by using the available information, take advantage of competitive advantages and leadership To be able to feel the positive or negative changes, which will improve the performance of the Ministry of Sports and Youth.

The purpose of this study was Developing a model of the tendency to immigrate amongst  Iranian elite athletes: based on grounded theory. The present study was carried out qualitatively using grounded theory (grounded theory). The statistical population consisted of experts in the field of sports and sociology from three fields of science, administration and sports, which continued by snowball sampling and reached the theoretical saturation of the data and in the form of 26 qualitative interviews. The main and sub-categories affecting the tendency of athletes to migrate in three stages of Open coding, Axial coding and Selective coding were identified and related to each other. The results showed that a set of factors together and in interaction with each other are effective in determining the pattern of migration of athletes, which were divided into three levels: macro, intermediate and micro. Macro-level factors include: some factors in the global interventionist context and the economic, social, political and cultural in Context conditions of the paradigm model. Intermediate level factors include: some factors in the causal conditions of the paradigm model (managerial factors, structural factors and facilities and welfare factors) that are in an environment close to athletes and related to the country's sports authorities. Finally, the micro level includes: individual factors and personality and psychological characteristics of athletes themselves. Based on the results, the phenomenon of athlete migration is a multifaceted issue and no single factor can be introduced as an effective factor; Therefore, strategies related to these factors should be considered at three levels: macro, medium and micro to prevent or reduce this phenomenon.

The aim of the present study was to identify the causes of entrepreneurial development of the country's sports science education system.

The research method was qualitative and field-based, and the data were collected using library studies as well as in-depth and semi-structured interviews with experts. The statistical population of the study consisted of all experts in the three fields of science, administration and sports, including experts and experts in the field of entrepreneurship (including top sports entrepreneurs, professors in this field), members of the elite faculty and experts in the faculties of physical education and sports sciences. Managers of sports organizations (Ministry of Sports and Youth, Federations and the National Olympic Committee) were formed. The method of targeted sampling was used as a snowball and interviews with experts continued until theoretical saturation was achieved (19 interviews). The research findings were analyzed through the coding process in three stages: open, central and selective.

The findings showed that a total of 27 factors the form in the form of 4 sub-categories (component); Communication management of the scientific and executive part of the country's sports, principled and practical planning of courses and topics, university education system and attention to internship and entrepreneurship unit and in two general categories (concept) called appropriate program and structure and educational system.

The research findings indicated that the most important reasons for the development of entrepreneurship in the country's physical education and sports science system are having a proper program and structure and using up-to-date and efficient educational system in universities, which can have a positive effect on the efficiency of physical education graduates.

In the post-industrial era, one of the elements of sustainable development in anything country is knowledge-based corporations. In Iran country, special attention to the growth and prosperity of these companies, especially knowledge-based sports companies among policy makers has been paid too. One of the challenges for these companies to succeed in the field of sports is their continued growth and sustainability. In this regard, the qualitative approach and Grounded Theory, Strauss and Corbin method to identify the growth and sustainability factors of knowledge-based sports companies in Iran have been used. The study population consisted of faculty members, PhD students, knowledge-based companies, science and technology parks, sports and non-sport development centers, and industry experts consisting of 16 individuals who were selected using purposive sampling and snowball sampling. Finally, based on research findings, structural, governmental, Hard infrastructure, public-private cooperation policy making, were the main factors. Knowledge based sports Companies skills, political factors, financial and managerial factors including contextual factors and sports startup exhibitions and conferences to create creative ideas, corporate integrity, consultants, branding such as interferer factors were in this study. Facilitating regulation, expert manpower, and the creation of a specialized maternal institute were such procedures of this study that can help to employment creation, development and improvement of sport and the country's economic Sustainable growth under sanction.

Currently, customer loyalty is one of the keys to success and a basis for the profitability of the Sports Clubs. Hence, the purpose of this study was to develop structural modeling of customer loyalty in sports services based on relationship marketing by using structural equation modeling partial least square method.The population was included all both customers’ genders in fitness clubs of the Hamedan city (n=376), that were selected by random sampling. Measurement tools in the study for gathering data were the relationship marketing questionnaire (Abasi, 2002) and customer loyalty questionnaire (Huang, 1998), and the validity and reliability were approved. SmartPls v.3 and IBM SPSS Softwares were used to analyze the structural equation modeling and partial least square method. The results revealed that relationship marketing had a significant effect on customer loyalty that it is equal to β=0.391. An examination of the effect of relationship marketing components on customer loyalty showed that only the quality-of-service component had a significant effect on customer loyalty (β=0.303). In conclusion, paying attention to the total relationship marketing components is a strategy to influence customer loyalty in Sports Clubs. Consequently, there is a need for club managers and owners to pay particular attention to the basic elements of relational marketing in order to retain a stable and long-term relationship with their customers.