فهرست مطالب golamali rajaei

Innovation in advertising methods and tools proportionate to the artificial intelligence and digital age is among the most effective components in understanding the nature of advertising in the wars to come. The knowledge of war advertisement policymakers regarding delicacies and complexities of advertisement, especially in times of crisis such as war, is crucially important in developing and choosing policies. Our main question is how to develop a process model (multiple movements) of advertisement policy during the war such that the advertisement activities could lay the foundation, be efficient and effective, plus prevent scattered work and dispersion in execution, as well as imposing unnecessary expenses upon the country with emphasis and view of the future. This research seeks to obtain a process model (multi-flow) of advertisement policy in the Islamic Republic of Iran in case of war. It aims at illustrating the efficiency and effectiveness of the advertisement activities of the organizations and institutions in charge of advertising in the county and identifying and introducing the influential promoting and hampering factors in case of future probable wars. Research assumption proposes the policy model of multiple movements and points out the necessity of establishing a specialized organization to plan war advertisements in the future modern wars. This study is carried out based on a content analysis study model that assesses the related contexts and documents and analyzes their content. This study concluded that it is necessary to establish a specialized organization to plan war advertisements for future modern wars.