hojat salim

The media are multi-functional that, at the same time as trying to make a profit through attracting customers, they should also focus on guiding the audience through intellectual and cultural influence. One-sided views of the media and the lack of theoretical understanding have caused a large part of the capacity of theoretical understanding and practical promotion of the media to be delayed in realizing these two. The research attempted to provide a new approach in this field by presenting a conceptual model of media authority specifically for the broadcasting organization. The design of the conceptual model was done with the method of grounded theory and the systematic approach of Strauss and Corbin, and the final model was explained in six general areas. According to the findings of this research, media authority is created as a result of justice, independence and media leadership, it flourishes in the context of organizational competencies such as organizational maturity, excellence culture and proper talent management, through strategies such as focusing on the field of strategic performance, unity and market development. And the rotation of competing paradigms is objectified and ultimately leads to positive media reputation among various stakeholders. Reference media can be very effective in realizing the public interests of the society due to the quality and quantity in responding to the needs and wants of the audience as well as the high communication capacity with the social body.

The media are institutions that, by reforming them, hope to spread piety in society and reform the whole society. Research on Islamic media on the one hand due to the identification and creation of media in accordance with the worldview and Islamic values ​​and on the other hand for the correct and maximum use of media capabilities to achieve divine ideals and ultimately achieve true worldly and hereafter happiness It is essential. Although the media has various functions such as education, entertainment and recreation, But compared to other sectors, the more tangible need for news has doubled its importance. It can be said that news and information is the most important function of the media about engaging and guiding public opinion. In the present study, by analyzing the qualitative content of Islamic verses and hadiths and relying on the course of Qur'anic exegesis by Ayatollah Javadi Ameli, an attempt has been made to establish a basis for the function of information in the media. The obtained results can be classified into two parts: duties and ethical requirements. Among the most important tasks of the Islamic media in the field of information, we can mention "explaining the purpose of human creation", "explaining the human view of the world", "rationalizing society" and "providing an analytical approach”. He mentioned such things as "avoiding impractical science and ignorant action", "avoiding Machiavelli's approach", "avoiding hypocrisy and fame" and "not spying on the affairs of others" as the most important moral requirements.

Education is one of the basic principles necessary for excellence and inclusive progress of individuals and communities. On the other hand, almost all aspects of human life have been affected by the media. So far, in the formal texts of communication and media knowledge, function in the field of Islamic education has not been registered. The present study tries to investigate the necessity of defining educational function for the media, providing novel elements of media training and finally obtain a definition of educational media. The necessity of educational function has been turned on by five reasons, and novel features of media training have been introduced in three dimensions. The allowed domain of educational media is presented in three main axes of features, appropriate fields and dysfunctions and optimal range of educational media performance on two categories of damages and requirements. Media training takes place on condition of the educational use of the audience, and will fail without the proper preparation and selection of the audience. Educational media is a climate conducive to the growth of its audience, not the desert that rejects the possibility of any transcendental possibility. However, educational media is not at the forefront of Islamic education but is a turning point of education.

The Islamic Revolution as a living and growing phenomenon, as it has arisen with the presence and role-playing of the people, is with the effective presence of the people that persists and evolves. Student Basij is one of the popular organizations that has always been a pioneer in popular role-playing in the presence of popular forces in the social arena Therefore, the purpose of the present study was to identify the managerial model of this organization in order to increase its productivity and to complement, refine and improve management knowledge and organizational theories. The study has identified 23 key concepts through in-depth interviews with 18 student Basij officials. In the next step, these concepts are categorized and explained in four main categories: "Management Principles", "Management basics", "Management Complementaries" and "Management Tools". In the student Basij, each individual is present in the organization based on his internal motivations, and therefore there is no conflict between interpersonal goals and individual and organizational goals.

Every media organization aims to find the potentials of influencing the knowledge, attitude, action of its audience and ultimately persuade them. The media can only reach their cultural, social & political aims when they acquire skills & power in persuading their audience by recognizing the capacities & features of human, so as to adjust the process of communicating with them. The complex & dynamic dimensions of mysterious character of audience indicates the difficulty in initiating a persuasive influential connection. Therefore, it necessitates extensive studies in this regard. The present research has applied the methodology of systematic review of the sources and introduces 7 cases of characteristics (motivations, psychological features, previous beliefs, moral judgments, mood, mental schema & media literacy) which are most important features of the audience, known so far. The research also tries to present a multidimensional image of the audience while giving functional advices for establishing an influential persuasive communication.