hossein balochi

Understanding the car tire market is very important for both producers and consumers due to its impact on the final price of the car, incurring fixed costs for the car owner and the high amount of financial transactions. The purpose of the current research is to explain and model the behavior of tire buyers based on four factors using a combined approach. In the first step, by reviewing the literature and the background of the research, the factors affecting the purchase of Iranian or foreign tires were identified according to the four factors of personal, market, store and product. In the second step, in order to analyze the behavior of Iranian or foreign rubber buyers, using non-hierarchical cluster analysis (mean k) and based on the 24 factors of the analyzed population and the number of optimal clusters according to the Davis-Bouldin index, Then, using artificial neural networks, the independent variables of the research (four factors of personal, market, store and product) were used to predict the dependent variable (purchase of Iranian or foreign tires). The statistical population of the research was Iranian or foreign rubber buyers in the west of Mazandaran province, and due to the unlimited population of the research, the unlimited population formula was used to determine the sample size, the minimum sample size was 384 and the analysis was done on 527 usable questionnaires. The results of the research showed that in the first cluster, in the order of price, safety standards, image and reputation of the store, and in the second cluster, in the order of proximity, friendly behavior of sellers, and the breadth of choice, they have obtained the most centers of the clusters. The use of neural networks showed that the independent variables of the research have a good predictive ability and by using them, 0.886 changes of the dependent variable can be predicted.

The city of Birjand in the east of the country, due to its location in the land belt and also having the role of a border region, compared to other regions of the country due to its distance from the capital and also the use of resources in these areas and in some cases the use of inappropriate facilities and in contradiction to this issue is high Due to the widespread influx of rural people to the cities for work or life, the population has more marginalized and slum dwellers. This problem can lead to the destruction of the urban appearance, creating social damage and at the same time, it can lead to the morale of the residents and possible damage to the future of the city. In this article, an attempt has been made to find ways out or to deal with this issue or to create appropriate solutions to solve this issue and help urban residents. The study area of this research is three neighborhoods of workers, Jawadieh and Musa bin Jafar in the north and northwest of Birjand city, which are informal settlements and marginal areas. In terms of purpose, the current research is of the type of applied research; In terms of the nature and method of doing it, it is descriptive-analytical and in terms of the method of collecting information, it is using field methods in the form of presence in the neighborhood. The obtained results show that rural-to-urban migrations, the weak financial ability of the residents of the region, along with the inability to organize this situation, have caused the emergence of marginalization and the occurrence of numerous anomalies. So that there are not few of these families who suffer from suffering and deprivation. Their collection has health, recreational facilities, etc. In fact, the margin of opinion makes the city of Birjand unsafe, and if this problem is not organized, it will lead to unsolvable crises.

This study analyzes the effective factors on consumers' tendency to buy smart phones from gray markets. The research is a descriptive survey and correlation type. The statistical population included all consumers of cellphones in Tehran mobile market. Based on that, a sample of 390 people was selected through Coachran's formula using available sampling method. Questionnaires were used to collect data. The validity of the questionnaire was confirmed through using construct validity and its reliability was estimated using Cronbach's Alpha and also combined reliability methods. Studying research literature, the model was designed and it includes factors of novelty seeking, consumption condition, integrity and perceived risk of attitude towards purchase and intention of buying smuggled smartphones. In this research, consumer's attitude towards counterfeit goods was considered as a mediator variable. In order to study the hypotheses Structural equation modeling was used. According to the results, novelty seeking has a positive effect on attitudes towards buying smuggled smartphones. The effect of consumption condition and integrity on attitudes towards buying smuggled smartphones was negative. The attitudes of consumers towards counterfeit goods have a positive effect on the willingness of consumers to buy gray market smartphones.  The role of mediator variable between the relationships of variables was confirmed. In addition, the perceived risk has negative impact on willingness to buy smuggled smartphones and this variable is a restrainer factor of buying smartphones from gray market.

Capabilities are the main factor in the competitiveness of companies in today's business environment. The present study provides a framework for investigating the causal relationships between capabilities (dynamic and operational) and its functional results. The purpose of this study was to investigate the effect of dynamic capabilities on operational capabilities and performance with the role of moderating environmental changes. The research is applied in terms of purpose and descriptive-survey method. The statistical population is the managers and sales staff of dairy companies in Mashhad. samples of 226 people were selected based on Cochran's formula and available sampling method. A questionnaire with 40 questions was used to collect data. The reliability of the questionnaire was confirmed by Cronbach's alpha and composite reliability and its validity was verified with convergent and divergent validity. In order to investigate the research hypotheses, structural equation model and least squares approach were used. The results show that dynamic capabilities (sensing and Reorganization) affect operational capabilities and operational capabilities (marketing and technical) on company performance. The effects of Sensing on re-configuration, marketing capability and technical capability were equal to (0.44), (0.3) and (0.16) respectively, which had the greatest impact on re-configuration. The effect of re-configuration on marketing and operational capabilities was equal to (0.52) and (0.57) respectively.The effect of marketing capability and technical capability on performance was (0.26) and (0.21). It also examines the role of moderating environmental changes (rivals, technicians and markets) in the relationship between variables in the model, which was confirmed in some relationships. At the end, solutions were introduced to improve the performance of these companies. Market turbulant moderated the configuration relationship with operational capabilities (marketing and technical). The technical turbulant moderated the relationship between sensing with configuration and market capability  with technical capability configuration. Competition turbulence moderated the relationship between sensing with marketing capability and  reconfiguration  with technical capability.

Tourism is an income-generating industry with high employment and profitability to identify factors affecting the return of tourists and their satisfaction has a significant impact on the continuity and growth of this industry. The purpose of this study is to analyze the effect of police services quality on Revisit Intention of tourisms with Mediating of Destination Image and Feeling of Security in Shiraz city. In this applied research, a descriptive-correlation method was used. The statistical socitiy was Shiraz Tourists in period of April to October 2015. The sample size was measured by using Cochran equation and 270 tourists were selected. Data were collected by using standard questionnaire in order to check the assumption, Structural -Equation Modeling called Path analysis was used. Sense of Security variable plays a mediating role between services quality of Police and Intention of Revisiting. But Mediating role of Destination Image between quality of Police and Intention of Revisiting has not been confirmed. Destination image has most impact on Intention of Revisiting. The results show that destination image and Feeling of Security affect the Intention of Revisiting. But impact of services quality on Intention of Revisiting has not been confirmed. There were differences between male and female more likely to return to the city. However, Results show that there are not significant differences between age groups and education groups.

INTRODUCTION Rural tourism can be defined as the ‘country experience’ which encompasses a wide range of attractions and activities that take place in agricultural or non-urban areas. Its essential characteristics include wide-open spaces, low levels of tourism development, and opportunities for visitors to directly experience agricultural and/or natural environments. In the recent years, aside from its positive economic and social influences in the rural areas, tourism has been strongly accorded as a resource for the renewal and sustainable development of these areas. In fact, rural tourism is considered as a means of sustainable Development and natural resources protection. On the other hand, rural destination image is connected to common representations of rurality in tourism and rural imaginaries.
In Iran, 30 percent of the population live in rural areas. The villages of Drak Dehestan in Fars province is one of the most important region in Iran that has the potential for tourism sustainable development. In this way, the purpose of this paper is assessing the economic, social and environmental sustainability with regard to destination image role as a modifier factor in villages of Derak Dehestan in Shiraz city.
THEORETICAL FRAMEWORK Nowadays, tourism is considered as the most comprehensive service industry of the world that has acquired a special place in economic, cultural, social, and political realms. Worldwide changes in the aftermath of the Second World War regarding the prevalence of urbanization, large cities, urban environmental pollutions, and the increase of leisure time resulted in the expansion of rural tourism. In the following decades, tourism was considered as a tool for rural development. Scientists have tried, by means of different patterns, to promote the role of tourism in the rural development. Therefore, it is possible to organically combine the two streams of destination identity research in the examination of a rural destination's image structure. Moreover, to construct a destination identity that represents localized features and lifestyles and elicits a holistic image suitable for tourism promotion, it is necessary to understand the role of rurality in rural tourism.
METHODOLOGY In this research, a descriptive-correlation method was used and in terms of purpose, it is an applied research. Data were analyzed with Structural Equation Modeling (LISREL) and Partial Least Squares method (PLS). According to Morgan table and stratified random sampling method, 385 tourists were selected. To collect data, questionnaire was used and its validity and reliability were examined by Cronbach's alpha, composite reliability and construct validity (confirmatory factor analysis). The levels of sustainability in the villages were done by selection of a number of important elements. Economic sustainability were measured by 5 items of the questionnaire including employment, living condition, earning money, migration of economic actors and land prices in the area. In order to investigate the social sustainability, a total of 4 items were applied; cultural exchange between people and tourists, tendency to addiction, public security and social links. Environmental sustainability indicator includes 5 items, i.e., air pollution, noise pollution, natural areas, the construction in pristine areas, traditional texture village of Qalat.
DISCUSSION In this research, most important aspects of sustainability have considered. In these villages, there are a range of positive and negative impacts in terms of rural tourism development. Results show social sustainability has highest impact factor (0.33). After that economic sustainability (0.22) and environmental sustainability (0.15) have more impact factor in the way of rural tourism development in selected villages of Drake region. Economic and environmental sustainable levels are lower than mean and social level is higher than mean. Moreover, the destination image as a modifier variable has positive and significant effect on economic sustainability, but it has not effect on social sustainability in Derak Dehestan and there is not significant relation between them. The Destination image has adverse and significant relation on environmental sustainability.
CONCLUSION The image destination can have important role for rural destination. There is a dynamic tension between tourist's imagination and tourism destinations. The tourist's consumption of and interaction with rural are dependent on offering rural areas that match tourist's expectations. This research show that destination image can impacts rural sustainability. It can be said the more we have positive image towards rural destination, the more we have sustainability.
Given the findings, some suggestions are also presented, i.e., consider the role of local authority in the development of tourism as an effective factor to participate locals and raise awareness of the benefits of rural tourism development. Like other studies, this study has limitations. Including limited access to some tourists and inappropriateness of fitness model. It is suggested for future studies to examine the personal and demographic factors on people's willingness to visit and consider its impact on tourism development.

The purpose of the present study is to examine the relationships between sub dimensions of psychological capital (hope, efficacy, resilience and optimism) and components of quality of services provided to employees (responsibility, reliability, trusting, empathy, tangibility). For this purpose, survey method was used and 320 questionnaires were distributed among Ansar bank branches’ employees in Tehran. Data were collected using the Luthans inventory and the quality of services provided to employees Scale, and were analyzed using the canonical correlation approach. Results of canonical correlation coefficients between pairs of canonical variables (psychological capital and quality of services provided to employees) was found to be statistically significant. Also, Hope and responsibility compared to other canonical variables, have the most important role in establishing the first canonical correlation coefficient. Hope and responsibility compared to other canonical variables, have the most impo rtant role in establis hing the first canonical correlation coefficient.

The purpose of this study is to examine the impact of psychological capital and organizational commitment on the quality of the offered services to the clients by the counter staves of ansar bank. in this research، firstly the theoretical model and the theories between the variables were developed and for surveying the research theories the structural equation was used. ansar bank counter staves of tehran city are the statistical population. for this research، Therefore، 320 persons is picked based on the morgan table were selected using random sampling. A questionnaire was used to collect the data، whose reliability and validity is assessed by Cronbach''s alpha and confirmatory factor analysis. This conceptual model were examined using structural part called path analysis، and structural equation modeling. The results showed a positive influence of psychological capital on the quality of offered services to the clients.