فهرست مطالب jamshid omidi

Home-based businesses are considered as a solution to the problems of unemployment in developing and developed countries, therefore, the law on protection of home-based businesses has been condificated an and been operational since 2010 in Iran. One of the main obstacles to home business development is the lack of access to market and demand for home business products. Developing and appling the marketing strategies is one of the most important ways to overcome this obstacle. So, the main purpose of this study is to identify and prioritiztion the obstacles of to applying marketing strategies in home-based businesses. For this purpose, with reviewing the literature and identifying affecting factors, the Analytic Hierarchy Process (AHP) has been applied to prioritize the marketing strategies obstacles. The results show that the unstable economic conditions in the country with a weight of 0.140 has been the most important obstacle to home business marketing. After that, the instability in laws and regulations, lack of supportive culture of production and stimulus for innovation, and lack of stable connections are in the next ranks with weights of 0.102, 0.083 and 0.068, respectively

Home-based businesses are considered as a solution to the problems of unemployment in developing and developed countries, therefore, the law on protection of home-based businesses has been condificated an and been operational since 2010 in Iran. One of the main obstacles to home business development is the lack of access to market and demand for home business products. Developing and appling the marketing strategies is one of the most important ways to overcome this obstacle. So, the main purpose of this study is to identify and prioritiztion the obstacles of  to applying marketing strategies in home-based businesses. For this purpose, with reviewing the literature and identifying affecting factors, the Analytic Hierarchy Process (AHP) has been applied to prioritize the marketing strategies obstacles. The results show that the unstable economic conditions in the country with a weight of 0.140 has been the most important obstacle to home business marketing. After that, the instability in laws and regulations, lack of supportive culture of production and stimulus for innovation, and lack of stable connections are in the next ranks with weights of 0.102, 0.083 and 0.068, respectively.

Entrepreneurship education has a significant effect on the economic growth of societies. The goal of entrepreneurship education is to develop skills and entrepreneurial skills. By developing these skills at an earier age, young, capable, creative and innovative people can be found in all aspects of social, cultural, political and economic life. The purpose of the research is to model for designing an entrepreneurship education curriculum for the the junior high School students. Field of study is includes texts and authoritative documents of curriculum and entrepreneurship education. The tatistical population of the experts and professors of the university, and the statistical sample, wer 30 curriculum and entrepreneurship specialists who were selected by avilable method. The data gathering tool was a questionnaire and interview. The method of research is mixed. The research findings inglude a patterned design for entrepreneurship education for the junior high School students.

The purpose of this research is to investigate the mental structures of educational managers, experts and professors in the field of curriculum and entrepreneurship in schools. The researcher's intention could be discovering the subject of the research with the view of the participants in the research, which was done by a qualitative method with grounded theory.
From the statistical population that included educational managers, experts and professors in the curriculum and entrepreneurship, a sample of 30 individuals were selected by purposeful method for the interviews. The data analysis was conducted using open, focal and selective coding and the findings were presented in the form of paradigm and native theory. The results of the study indicated that in the selection coding stage, the relationship between the criteria of the entrepreneurship education curriculum model was determined in the form of narrative analysis. Accordingly, "designing an entrepreneurship education curriculum" as a pivotal category based on the causal conditions of "environmental policies and objectives" "And" Relationship with the job market "and through the strategies of" coach participation in the production of curriculum "and" continuous engagement with scientific centers ", taking into account" receptor attributes "," as a model ground ", are realized and lead to the realization of" Educational, Educational and Economic Consequences". The reliability of the findings was confirmed by long participation methods and continuous observation in the field of research, peer review and approval of the participants.