jehanshah charkhtaab moghaddam

Research findings, plays an important role in improving the quality of human life and international economic and social changes. If an idea cannot be developed and converted to a product, process or services, the commercialization is not happened. The study of successful and unsuccessful examples of commercialization in the world has shown that, the selection of technology commercialization strategy plays a great role in the success or failure. The study of available literature indicates that, there is not a comprehensive research which investigates the issue. This research seeks to answer the question that, in different conditions, according to the different factors influenced on the commercialization process, what is the most appropriate strategy for the commercialization of technology.The aim of this study is, to identify the strategic priorities of the technology commercialization, with regard to effective factors. The method of this applied research is quantitative, for collecting the data, the questionnaire, for processing and analysis the data, the T-test, and for ranking the factors, the Friedman test was used. The results show that, the used strategies have been classified in three areas and the influenced factors on technology commercialization strategy, in ten categories. The impact of each factors, listed at the end of the article, based on the type of strategy, and with the final model and recommendations.