leila mortezaee

The purpose of the present study was to design a model for developing the personal brand of Iranian sports coaches. The research population in the qualitative section was comprised of professors, experts, and experts in the field of sports marketing and branding along with the professional coaches of Iran. Moreover, the research sample of the quantitative section was made of 253 coaches, managers, athletes, fans, media, and economic and marketing activists, especially in the field of branding. In the qualitative section, article reviews and deep and semi-structured interviews were used for data collection. The findings of the qualitative section were compiled in the form of 78 concepts, 22 categories, and 6 dimensions, and indicated that personality, coach’s behavioral approach, communication, market approach, coach’s expertise, performance, and skill, and macro levels are the most important factors influencing the development of Iranian sports coaches’ personal brand. Therefore, coaches, managers, and sports marketers of Iran can rely on these factors and the model of this research to provide the necessary platform for the development of Iranian sports coaches’ personal brand and increase their income and credibility.

Introduction and Purpose:

The main focus of water sports is on social values ​​such as improved quality of life, the importance of physical and mental health, satisfying personal needs, entertainment, and motive. The purpose of study was detection and priorities of motivations of women’s participation in recreational water sports.

TheStatistical populations consist of the study included all women of Khorasan Razavi Province that participated in recreational water sports. In this study, 283 people of women Khorasan Razavi Province from 4000 people were selected using random cluster as statistical sample. Researcher-made questionnaire was used to collect data. Content and face validity of instrument was confirmed by 10 people of expert university professors. After the survey content validity was used exploratory factor analysis to check the structural validity. Cronbach’s Alpha coefficient was used to test the reliability of the questionnaire (α=0/890). For certainty of normal distribution of data K-S test and Friedman test for priories of means, were applied.

Result showed pleasure and relaxation motive is the most important motive for women’s participation in recreational water sports and supremacy motive is unimportant motive for women’s participation in recreational water sports.

Discussion and Conclusion:

Therefore suggests planners of public sports and recreation and women’s sport organizations focus on these factors that lead to extension of women’s participation in recreational water sports to benefit from its advantages.

Sport tourism is the most important part of the tourism industry. The purpose of this research is to design a model for developing sport tourism in hidden areas which was used by qualitative research method. In this study, using a glaser approach the grounded theory methodology, a profound interview was carried out with 16 experts specializing in sports and sports tourism management. The results of the analysis of interviews and coding showed The socio-cultural role of the local and regional community, the role of government policies, the geographical features of the region, the characteristics of tourists, the general and sporting features of the hidden areas, and the role of the responsible organizations have a lot of impact on sport tourism development of Hidden areas and Income, employment, social welfare and the promotion of culture were introduced as development outcomes. Currently, our country does not have good performance in the field of sports tourism, especially the hidden areas. Therefore, if we develop in this field, communications will be strengthened politically. It also has positive cultural exchanges and the promotion of the culture and tradition of hidden areas and Introducing the brand in different areas will bring many positive social effects to our country. Finally, proposals was presented for the development of sports tourism in hidden areas.