manouchehr niknam

The purpose of this article is to investigate the factors affecting the branding of research services in oil and gas industries. The research method of this article is a survey and The sample size is 181 people by Cochran's formula, simple random sampling method, questionnaire data collection tool and in the form of a five-point Likert scale and content validity, so a certain number of items were provided to the experts, which after Collecting the opinions of the final questionnaire and determining its reliability by Cronbach's alpha, which was obtained for organizational stability 0.772, innovation 0.753, market knowledge 0.715, market dynamics 0.764 and development of employees and managers 0.794. The effect of independent variables on the dependent variable was analyzed by Spss and the results of the findings show that there is a significant relationship between the branding of research services in this field with the variables of organizational stability, innovation, market knowledge, market dynamics and the development of employees and managers. Among the variables, the variable of organizational stability has the most effect, and the development of employees and managers has a high effect, and the variable of market knowledge has the least effect.

The present research was carried out with the aim of identifying and ranking the factors affecting the resilience of entrepreneurial behavior in the university. This research was conducted with the help of quantitative and survey methods. The necessary data was collected using a questionnaire from a pair of students who graduated from the Technical and Vocational University of Alborz Province, who were current entrepreneurs, and based on the inquiry and investigation of the researcher, they numbered approximately 30 participants. The measurement tool was adapted by experts based on their views. The fuzzy network analysis process was used to analyze and prioritize the results. Various indicators supported the validity of the components identified in the research. In data analysis, statistical software (SPSS) and prioritization were used, and based on the rule of statistical software, decisions about the results were made and analyzed. The results of the research showed that people who adapted to the environment faster showed a higher level of entrepreneurial orientation. The research findings section was analyzed with descriptive and inferential indicators. The results showed that the factors affecting the resilience of entrepreneurial behavior in the university included development factors ranked first with a weight of 0.4686, environmental inhibitors ranked second with a weight of 0.206, environmental stimuli ranked third with a weight of 0.189, and limiting factors ranked fourth with a weight of 0.1365. This research took a comprehensive look at the resilience of entrepreneurial behavior and, considering the situation of the country and the organization, presented the factors affecting the resilience of entrepreneurial behavior in the university.