melinska ayu febrianti

A business faces challenges in terms of product structuring, design, and space layout; it needs to adapt traditional design management models to scientific developments, like customer shopping behavior data. This article contains a systematic review of planograms and is essential because a similar complete literature review has yet to be found. Therefore, this research is necessary, especially for business actors such as retailers and suppliers. This research aims to analyze studies on shelf-space allocation and store layout and provide advice for future research. This study used the systematic review methodology to incorporate relevant literature, of which 50 articles were later obtained. The review protocol guides a comprehensive and systematic analysis of the articles. This study proposes potential avenues for future research to offer a thorough and precise examination of the impact of shelf-space allocation and store layout. The gaps in previous studies are opportunities to create more complex and comprehensive research results on similar topics. This article added scientific value by presenting an exhaustive literature review, and it can fill the theoretical gap by completing the previous literature review.

The retail industry is a vital sector of the world economy and is characterized by fierce competition, tight profit margins, and demanding consumers. Understanding customer buying behavior patterns is essential in devising the best retail strategy to enhance product sales. This research aims to comprehend customer shopping behaviors based on retail sales transactions and formulate the best strategies. By employing multi-level association rules, the dataset is arranged hierarchically into categories, sub-categories, and items. The sales transaction data used comprises 5830 transaction records over a month. The results of this study reveal 24 associations of categories, 49 associations of sub-categories, and 12 associations of product items. Moreover, the proposed marketing strategy offers recommendations including store layout improvement, planogram design, and bundled product offerings. This research addresses the gap in empirical evidence from a previous study and suggests further observation from diverse locations to authenticate the findings, which may yield various outcomes