فهرست مطالب meysam shafiee

The aim of the present paper is to present an appropriate framework to explain the position of each marketing concept and determine the significance of tourism marketing among marketing concepts, in terms of approach, technique and paradigm. To do so and in the first step, functional and important concepts of marketing were identified using ultra-combination method. In order to determine the position of tourism marketing among marketing concepts, multiple-stage Delphi technique was employed. Research population consists of a mixture of academic experts in marketing in and outside the country. The sample size in the second phase of the study was determined to be 26. Finally, through data analyses via single-variable t-test and Kolmogorov-Smirnov test, the concepts were classified based on methodological levels, and tourism marketing was placed in paradigm category based on the conducted tests and the experts' opinions. Then, using TOPSIS, the position of tourism marketing was determined.

The Internet, social media, mobile applications, and other digital communication technologies have become part of the daily lives of people around the world. According to recent statistics published in January 2020, 4.54 billion people worldwide are active Internet users, encompassing 59 percent of the world population. Due to the importance of digital marketing for organizations and the critical role of digital marketing managers, the purpose of the present study was to design the competency model of digital marketing managers. This research was applied in terms of purpose. The research was conducted using the thematic analysis method. The sampling used in this study was cluster and snowball sampling methods. Data collection tools were in-depth interviews with digital marketing managers and experts (in fields such as IT, Internet retail, digital media, ICT, electronic learning, etc.). A total of 17 interviews were conducted until the theoretical saturation was achieved. After collecting data, the written interview codes were analyzed. The findings of the study (after conducting the three stages of open, axial, and selective coding) indicated that digital marketing managers’ competency model was formed with 114 codes and 26 concepts in three categories including technical-specialized competencies, human-behavioral competencies, and analytical competencies. The final model could provide valuable suggestions for designing recruitment systems, conducting needs assessment, redefining performance appraisal system, optimizing career path management system, etc.

The agricultural industry is one of the most important sectors of the economy of any country, and Iran, due to its large area of cultivated areas, weather conditions, variety and reasonable prices of crops are eligible for exporting crops. In this study, Russia is considered as the target market for export of Iranian agricultural products due to the climate, sanctions imposed on it and its location close to Iran. The lack of coordination between the organizations, the businessmen's difficulties in establishing links with Russian markets, the inadequate production conditions and the failure to comply with packaging standards have caused Iran to fail to export agricultural products to Russia. In this paper, in order to identify the export capacity of Iranian agricultural products to the Russian market, first a conceptual framework was developed using library information, then some questions were designed and interviewed with a number of managers and experts. The questionnaire tool was designed based on the theoretical framework and research hypotheses, in collaboration with professors and the results obtained from interviews with experts and other experts. After assuring the validity and reliability of the questionnaire, research findings were ranked using TOPSIS statistical methods. According to the research, the first prerequisite for increasing exports of agricultural products is the right classification and making the right decisions for each commodity category, for example, for high-end consumer goods that have easier shelf life and easier packaging, monetary and banking issues, price and Quality is one of the most influential factors. Transport, packaging, and sorting infrastructure are influential factors in the fast-growing product group, such as vegetables and bunches of fruits. Factors such as health standards, branding and marketing are effective in canned, fishery and dairy products. Finally, suggestions were made for improving and expanding agricultural exports to Russia based on the results of the research.

In recent decades, managers have experienced a period of significant global changes due to the developments in technology, marketing, globalization, and the new economic-political situation. Nowadays, corporations need to enhance their competition capacity and profit through the available models in the field of competitiveness and experts' comments. Research on competitiveness can always reveal new results. This article seeks to identify the factors that affect competitiveness in free trade zones. Through the available sources in the literature, those factors were spotted and listed. Then, based on those factors, a desirable pattern of competitiveness was made. In the last step, the pattern was evaluated using the Amos software. To do so, Arvand free trade zone was selected as a case to study, and the mentioned pattern was tested on it. The results showed that competitiveness is affected by such factors as authority privileges, natural and local privileges, foundational privileges, financial and economic privileges, and operational privileges. Among them, financial and economic factors have the highest rank, while operational privileges rank the lowest.

Occasionally, the speech abilities of individuals are impaired for known or unknown reasons and stuttering is one of these deficiencies. There are particular emotional, behavioral, and cognitive characteristics in stutters’ speech and manner that are specifically related to feelings, behaviors, and attitudes associated with the process of communication. The purpose of this study is to determine the relationship between cognitive, emotional, and behavioral reactions to the stuttering and the quality of life experienced by individuals who suffer from stuttering. Therefore, through a descriptive correlative research, 50 individuals diagnosed with stuttering were selected through convenience sampling method from clients population referred to Speech Therapy Clinic in Esfahan and evaluated for their experience of stuttering (the Overall Assessment of the Speaker's Experience of Stuttering Questionnaire (OASES-A). Data analysis by correlation matrix and multiple regressions determined that there is a negative and significant correlation between cognitive, emotional and behavioral responses to stuttering and the severity of impact of stuttering on individual's life experience. Furthermore, cognitive, emotional and behavioral reactions can predict the severity of stuttering effect on the quality of life experienced by individuals who suffer from stuttering. Hence, timely intervention by appropriate professionals seems necessary.

This study was done to investigate the validity and reliability of Persian version of the Parenting Stress Index - Short Form (PSI-SF) among fathers of normal child under 7 years old. This study was descriptive and in type of psychometric. 100 persons among fathers of preschool children were selected randomly as sample in Isfahan, and they answered to the questionnaire. Data obtained were analyzed by descriptive statistical methods such as correlation coefficient and by using of software statistical SPSS-18.Cronbach's alpha coefficient was between 0.59 to 0.86. Test-retest reliability coefficient 16 days after the first round was between 0.92 to 0.97. Pair Correlation were calculated for each pair to ensure that there are no redundant or superfluous question. Torque moment correlation coefficient Pearson ranged from 15 percent to 72 percent. Also the correlations between each of the subscale scores with together and with total stress score was calculated to make sure that there is no too similarity between sectors of the PSI-SF. The Pearson r values were variable between 0.38 to 0.84. The results showed that the psychometric properties of this scale among Iranian fathers are desirable, And it can elucidates the impact of parenting stress on children's growth, And also provides possibility of needed interventions to children and their families.

Stuttering is a deficit in speech fluency and timing of its pattern that is defined with symptoms like repetition, prolongation and block of phonemes and syllables. The main characteristic of this syndrome is its variability across different situations which made it difficult to be assessed precisely. It would be certainly more sophisticated when facing with a malingerer. The main purpose of this study is to build a questionnaire which is norm statistically and able to differentiate between true and feigning stuttering and is correlated with clinical findings. This is a mixed qualitative study and its data was obtained via carrying out the questionnaire, speech facilitator techniques, structured interview and MMPI2 on available cases. These data were analyzed with SPSS version 18 through descriptive statistics and psychometric parameters. This project was done through 2 inductor and main phase in order to obtain the validity and reliability of the mentioned questionnaire. During performing this study, a standard short form (contains 17 question) questionnaire was built with 0.884 reliability which was norm statistically. The mentioned questionnaire had correlation with data which was obtained from carrying out MMPI, speech facilitator techniques and structured interview. We also found that the manner the person reacts to speech facilitator techniques, score of questionnaire and the severity of the stuttering through the different speech situations in interview are critical in diagnosing feigning stuttering.

Nowadays, higher education in the country plays an important role in sustainable development. It can improve and enhance the growth and excellence of countries. The overall objective of this research is to map out Yazd University of Science and Arts strategy and provide a model for the implementation of this strategy. This study has applied research methods. For the present study, managers, officials and experts of Yazd University of Science and Arts, PATICIPATED as an example of the 180 experts. The questionnaire was designed to measure components. According to the results of the structural equation and the balanced scorecard and the significant possibility of a significant level of 5% of all lower the H0 of regression coefficients is rejected and all the paths were effective on the response variable. This effect is positive because the sign is positive standardized coefficients. The obtained results indicate that the strategy map of Yazd University of Science and Arts is High credit. Actually it is possible to generalize Strategic Analysis and Strategy Maps to other similar organizations. Validation results showed that there are valid path to achieve the institution's mission has been extended in many universities.