فهرست مطالب mohammad nategh

One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance. Marketing capabilities - as one of the most important capability- are mainly concerned with the market and customers. In this research, the conceptual model is developed through a qualitative research based on content analysis to create a comprehensive model for Marketing Capabilities in Iranian B2C Market. It is notable that this model has been completed with reviewing the latest concepts in the related literature. The result of this stage is identifying 14 marketing capabilities which is a new combination for marketing capabilities. Finally, the new developed model has been tested in 123 B2C firms in the stock market. It is noteworthy that the confirmatory factor analysis was conducted and the PLS software was used to analyze the data and test the model. The results indicate that a significant direct relationship exist between marketing capabilities and business financial performance. Also, the results indicate that the relationship between marketing capabilities and business performance is moderated by Environmental Factors.

Patients who are hospitalized in coronary care unit are at risk for hemodynamic instability secondary to anxiety and stress. Aromatherapy may have positive effects on hemodynamic status and can help reduce blood pressure and heart rate. The aim of this study was to investigate the effect of lavender aromatherapy on hemodynamic indices among patients with acute coronary syndrome. This single-blind randomized clinical trial was conducted on patients who had been hospitalized in the coronary care unit of Namazi hospital، Shiraz، Iran، in 2013. A sample of 110 patients with acute coronary syndrome was recruited. Patients were randomly allocated to either the experimental or the placebo groups. Patients in the experimental and placebo groups were respectively treated with lavender essence and almond oil drop aromas. Participants’ systolic and diastolic blood pressures as well as heart rate were measured seven times—before، during، and after the study intervention. For analyzing the data، statistical tests such as Chi-square، t test، and repeated measures analysis of variance were performed by using the SPSS16. There was a downward trend of systolic and diastolic blood pressures and heart rate changes across the seven measurement time-points in both groups. However، there was no significant difference between the study groups regarding systolic blood pressure (P value = 0. 586)، diastolic blood pressure (P value = 0. 557) and heart rate (P value = 0. 846). Given its positive effects on hemodynamic indices، aromatherapy can be used as an effective alternative therapy.

The aim of this study was a review on common pain assessment tools which are used in critical care units. Pain is an unpleasant physiological and psychological feeling and a complex phenomenon which is common among patients in critical care units. Nowadays, the importance of pain is to the extent that the American Pain Association named it as the fifth vital sign. Pain relief is an important issue to improve patient outcomes in the intensive care units. Accordingly, nurses must be sensitive in precise pain assessment. In this review article, six pain assessment tools were selected based on the keywords "pain", "pain relief", and "pain assessment tools" from the databases Ovid, PubMed, Cochran, CINHAL, Science Direct, Scopus, and Google Scholar. Among articles on pain assessment tools, 40 articles were selected. There are six commonpain assessment toolsused in critical care units includingCritical Pain Observation Tool (CPOT),Behavioral PainScale(BPS), behavioralpain assessmenttool(FLACC), Non-VerbalPainScale)NVPS), Pain Assessment and Intervention Notation (PAIN) algorithm and Nonverbal Pain Assessment Tool (NPAT) which are used in adult and pediatric patients with verbal impairment and for painfulprocedures. According to the importance of pain management in intensive care units, nurses must particularly apply valid tools for pain assessment to facilitate healing process and use of pain medications properly.

Nowadays firms focus on supply chain management to gain competitive advantage. Also recent advancements in information technology are another factor that has radically changed the firm's business expectations. The article focuses on the superior potential of e-Commerce in achieving supply chain goals. More specifically, this article investigates the effects of e-Commerce on the actors of supply chain. Furthermore, it considers how e-Commerce enhances the efficiency of supply chain management. e-Commerce fundamentally reshapes the structure of traditional supply chain of firms and decreases the transaction costs between suppliers and customers. This article evaluates the e-Commerce effects as a fundamental factor in achieving the goals of supply chain integration and suggests having a comprehensive view on the role of e-Commerce in achieving supply chain goals.