فهرست مطالب mohammad pouya ghasemi

The main content in social networks is user-generated content(UGC), the most important feature of which is the lack of organizational and amateur affiliation. Among social network users, influencers are elite users who have been able to build their network of audiences by producing regular and special content. Content produced by influencers is influencer generated content(IGC). Unlike UGC, IGC is not amateur and is capable of creating taste, so it does not categorized under UGC. Influencers have considerable skill in attracting followers and converting Social media capital(SMC) through content production. To convert their SMC into liquid capital, they go through a special process during which different types of content emerge. This article aims at the typology of Iranian influencer generated content(IGC) on Instagram. For this purpose, it uses a mixed method in which two qualitative methods of netnography and theme analysis are used. The netnographic method relies on the Sadback model, which combines observation, content review, and offline interviews. The thematic analysis method was used to analyze the data obtained from this three-dimensional pattern. During 18 months, the Instagram pages of 23 influencers were observed and their production content was analyzed. Also, an in-depth interview was conducted with 12 of the investigated influencers. After coding and analyzing the data, "critical content production" was formulated into 5 general types of narrative content production, meta-advertisement, personal brand, participatory content, and direct advertising according to the diversity of influencers and followers. The general implication of the obtained typology indicates the increasing spread of a kind of materialism and instrumentalism through social networks such as Instagram.

Instagram is an example of social media that has managed to provide a system engagement for active users in content production. User innovation in content production has led to the emergence of new types of content on Instagram, so studying the content-generating relationships in Instagram seems necessary. The purpose of this study is to provide a description of the relevant factors in shaping User-generated content with emphasis on the relationship between the Influencer and the Followers. In this study, the descriptive method was used and the required information was collected by three focus group meetings with active users of Instagram and analyzed by thematic analysis technique. After coding the information, 11 main categories related to user production were identified, and these categories were formulated around the focal category of Collective participation of content production.Rotational Cycle of Care from Followers to Influencers and Vice Versa, it has led to the production and redistribution of products that generate revenue, whether from influencer or by regular Instagram users, which are always in the constant imbalance between the user and the owner of the Instagram. Each user is a tool to maintain their Instagram.After coding the elements influencing user-generated content among Iranian users, 12 main categories had identified that ultimately lead to the maintenance of the Instagram network, and were formulated around the Rotational cycle of care from followers to influencers and vice versa.