فهرست مطالب mohammadreza rezaaei

This research has been conducted with the aim of "strategic analysis of tourism development of Yasuj river valleys". In this regard; Yasuj region, as a treasure trove of nature tourism and the existence of pristine natural areas and spectacular attractions, especially the rivers Bashar, Khersan, Zohreh, Maroon, Nazmakan and even the great waterfall of Yasuj, has the capacity of nature tourism with emphasis on river valley tourism.That; What are the strengths and weaknesses of the physical-spatial, economic-financial, social-cultural and managerial-legal dimensions of the development of the Yasuj River Nature Tour, and what are the opportunities and threats ahead? The most important points and questions that have been addressed in this research.The method of this research is a combination of qualitative and quantitative approaches. The research data were collected using library studies, interviews and field surveys. The statistical population of the study is the experts of public and public institutions of Yasuj and residents of Yasuj logic. Target selected. Data analysis is the analysis of qualitative content and the use of the SWOT method.The results of Internal Analysis (IFE) and External (EFE) Development of Yasuj Valley River Tourism Development show that 21 strength indicators and 27 weakness indicators have been identified and calculated. also; 11 opportunities and 17 threats have been identified for the development of tourism in Yasuj Valley. Generally; The set of strengths, weaknesses, opportunities and threats of the four dimensions of optimal development of river valleys in Yasuj region is 2/32 and 2/21, respectively, which is determined by drawing it in the SWOT chart. Yasuj falls into the category of defensive strategies, which, of course, are based on a combination of weaknesses and threats.

The main goal of urban livability has been to improve the quality of human-scale urban spaces in modern cities.The purpose of this study is to investigate and identify the most important physical components of improving viability in the worn tissues of Dogonbadan. The statistical sample of the research is the geographical and ecological areas of the dilapidated texture of Dogonbadan city and the sample method is purposeful sampling. Data and information collection method based on documentary-library and field-quasi-mathematical methods and also for data analysis and analysis, from cross-impact analysis model based on Micmac software and analysis of balanced cross-effects based on CIB in software (SanarioWizard) Has been used. The results of the study showed that the dilapidated area of Dogonbadan city has a population of 22,000 people and 22% of the urban population, 4,500 residential units, of which 90% of buildings are over 40 years old. The results also show that the most effective and important drivers for the flourishing and regeneration of worn-out finds in Dogonbadan are: public services, access routes, type of structure, spatial justice, economic development, attention to people and their participation, facilities, facilities. Urban (water, electricity and gas, etc.), hazards, ICT and comprehensive regeneration plan. In this regard, planning the spatial structure of the worn-out texture of Dogonbadan in the comprehensive plan of worn-out texture of Dogonbadan in the long run (5 to 10 years), based on studying the ecological characteristics of the texture, identifying strategies and actions needed in the texture and time and financial plan in the texture The city of Dogonbadan is worn out.

According to the "creative destruction" model, when wealth is accumulated and distributed in a society, that must transform and become something new and more appropriate from its traditional way to reach the next stage of development. This process is both creative and destructive, and is a dynamic modernization that can transcend the traditional structure of power and wealth. This change indicates the link between economic resources and research and the factor of moving forward in the direction of innovation and achieving dynamism. Through this model, the position of a tourism site in its five stages can be evaluated and planned accordingly.The research method is applied in terms of purpose and in terms of nature is survey. Field survey, questionnaire was used to collect data. The statistical population of the study is the residents of the historical context of Yazd. 380 people were selected randomly as a sample based on Cochran's formula and tested. Data analysis was performed using SPSS software and finally the results were extracted by comparative study of the steps and characteristics of the creative destruction model. According to the analysis, the level of residents' satisfaction with tourism and related activities is high, but their concern about the anomalies is evident. Due to the support of creativity and entrepreneurship, the amount of investment has increased and is aimed at combining traditional and modern uses. Based on the research findings, the study area is in the Advanced Commodification stage that planners should pay attention to the characteristics of this stage and determine appropriate strategies and goals.

In any society, when looking for a sustainable development solution, good governance is always seen as a vital tool for promoting sustainable development, and has been incorporated as a vital element in sustainable development strategies. In this regard, in order to provide a suitable context for tourism development, especially in the cities of tourism destination, good urban governance and approach to its indicators is essential. Libraries and field methods including interviews and questionnaires were used for data collection. The statistical population is experts who hold doctoral degrees in urban affairs. Judicial sampling is one of the methods of purposeful sampling among the experts. IPA has also been used to analyze the data. The findings show that in terms of importance, participation with mean of 7.00, accountability and justice with mean of 6.60, and consensus indices with mean of 3.80, transparency and decentralization with mean of 00 / 4 The least important indicators are known. On the other hand, in terms of performance level of effectiveness and efficiency index with average of 6.60 highest performance and participation with average of 3.80, accountability, responsibility and security with average of 4.20 has the lowest performance. The results of the t-test were correlated with the Sig (significance level) in all indices being equal to zero and less than 0.05, so the mean differences in all indices had a significant level. PI) is negative for most indicators as well, indicating that all indicators are far from ideal.

Tourism destination branding is one of the effective strategies for attracting tourists and an effective tool for marketing tourism destinations. In this regard, the present study aimed to formulate and present a model of urban branding with the approach of tourism development in Shiraz. The present research is a kind of mixed (qualitative and quantitative) research that is based on the data-based approach. The statistical population includes current or former senior managers of the Cultural Heritage and Tourism Organization, Islamic Consultative Assembly and City Council representatives, in the qualitative part with 16 snowball method and in the quantitative part with simple random method 73 person as the study sample. Selected. Data were collected through semi-structured interviews and questionnaires. Data analysis was done in three stages of open coding, axial and selective coding using Max Keyuda software and the research qualitative model was extracted from the subjective patterns and opinions of the individuals. Structural equation modeling using PLS software was used. The findings of the research led to identifying causal conditions, contextual conditions, intervening conditions, as well as strategies and consequences of branding in Shiraz. Competitiveness variable with coefficient of 0.777, in the intervening variable role of government with coefficient of 0.504, in context of variable variables of tourist attractions with coefficient of 0.336, in relation to strategies formulation of branding mechanism with coefficient of 0.542. 0 and in relation to the consequences social achievement factor with 0.606 has the most role in explaining the branding model of Shiraz.