فهرست مطالب mr mohammad soltan hoseini

In the competitive marketing, brand loyalty is a strategically necessary that clubs and sport teams utilize it for attracting and maintain fans. So they reach durable competitive advantages by this way. In regarding to importance of fans brand loyalty, this study aims to determinate of important difference of fan’s brand loyalty on based of demographic traits of fan in the Iranian. By using a researcher developed questionnaire that was extracted Gladden and Funk’s Team Association Questionnaire (2002), data’s was collected a sample of fans (N=797). Cronbach’s alphas (0.88) and Kendall coefficient (0.79) estimated reliability and established validity of measures for this study. Results of t-test and one-way variance analysis showed a significant important difference of fans’ brand loyalty with marital status, education and history of attendance in stadium, but age and monthly incomes didn`t have important difference with fans’ brand loyalty significantly among Iranian Football super league fans.

Nowadays in Iran, site selection for building sport facilities is performed with traditional and customary methods which in many cases, due to improper site location and lack of imperative foresights, so many costs are wasted. The purpose of this study was to present scientific and practical patterns for selection the best spots for building different kinds of outdoor sport facilities that in these patterns were attended to impartial spatial distribution, citizens’ healthy, safety and access, compatibility between sport places and other urban elements and maximum efficiency and exploitation. The district of study was the south regions (5&6th of the regions) of Isfahan city with compact urban texture and 12500 Hectares area. Used GIS technology for patterning that collected local and descriptive data, then data base was obtained and one map was designed for each criterion. Ultimately by gathering these maps, district lands were divided into 5 parts with “very improper, improper, middle, proper and very proper” grades for building different kinds of outdoor sport facilities separately. For outdoor lawn lands 3%, outdoor pools 21%, skating places 26% and for tennis grounds 20% lands of the selected area were in very good condition. After observation of this lands was determined that they located in areas where the routes of communication, population density and compatible urban elements had been more than other regions. Also, there were few the same sport facilities.

The goal of this research has been find management and executive affecting privatization in sport clubs and prioritization with AHP method. The research method is descriptive analyze. For data accumulation the library and field methods were utilized. After identified efficient management and executive factors, Decisional Hierarchy Tree was drawn and with that a questionnaire was designed. Since the inconsistency rate calculated in this study is less than 0.1, thus we say that the questioner is valid. The population of the present study includes university faculty members in Sports Management and Economics, Head or deputy Football Association, President of federations or their Vic-presidents (Football, Volleyball, Basketball, Wrestling, Taekwondo), directors League in mentioned fields and finally the, managing director, assistant or the Iranian sport clubs marketing official that Among them 45 were identified as experts and a questionnaire was given to them. Once the data resulted from people views was entered into Expert Choice, the relative and final weights of criterion and sub criterion and its priorities in every level of the hierarchical decision tree was estimated. In the total model 13 sub-criteria were prioritized. The results indicate that on the total model first and third priorities were “undesirable management”, “lack of the Use of force expert”, and “lack of sufficient motivation for the private sector”. Consequently, the officials can apply prioritization for taking essential steps in the issue of privatization.

The purpose of this study was to determine proportional share of organizational health on employees’ quality of life at physical education offices in kohgeloyeh& Boyrahmad province. Research method was descriptive correlative and statistical population included all employees in year 1389, out of which 218 employees were selected randomly as statistical sample. Research instruments were two including a self-made organizational health question-aired and world health organization (1998). Reliability for both questionnaires was calculated at 83% and 82% after a first study. Analysis of collected data through regression analysis showed that: consistency’s sub indicators, relation competency, optimum use of resources, morale and organizational health integrity have effect on four sub indicators (physical health (0.81), mental health (0.95), community relation (0.88) and environment of life (0.90)) of quality of life (0.001).

The purpose of this study was to investigate the role of Medias and spectators in attracting the private sector investment in championship sport. The type of this study was descriptive and survey and practical one. The Statistical population included of all large private companie's master managers (CEO, financial manager or sales manager) in Esfahan. The Statistical sample was determined equal with Statistical population. Content validity and reliability of the questioner were examined and reliability was 0/88. To data inferential analysis T test was used (p ≤ 0/05). The Results show that, private companie's master managers identified the Medias and spectators role were very important to attracting the private section investment in championship sport. The role of the Medias was very importance with average 2.54, in attracting Private sector investment in champion sport. Also, the role of the Spectators was important with average 2.44, in attracting Private sector investment in championship sport. According to findings, supply the pleasing and safe environment for sport spectators by sport organization and sport heads, and variety of Media coverage are very effective in attracting the private sponsors.