فهرست مطالب parviz turani qazvini

Despite the great importance of branding on the growth and development of businesses in the national economy, and its development implications for various industries in the present and future, the statistical data indicate the low efficiency of the road transport industry of this huge scientific capacity, commensurate with the capabilities. The aim of the present study is to explain the consequential factors of the branding model in the freight transportation industry in Iran for future research. This research has an exploratory-applied nature; With interpretive-structural paradigm; a mixed approach of qualitative data-based methods and quantitative method of structural equations is a futuristic approach to the analysis of processes; Using Max QD software and a small phase of structural equations using LISREL software, its statistical population is a combination of elites and experts in the field of freight transport, business management science and the science of the future of research. They were identified and selected by snowball method. Based on the findings of this study, the most important outcome factors of the branding model of businesses in the freight transport industry are: increasing innovation, providing added value, reducing complexity, compensating for price pressure, reducing road traffic, reducing risk, return on investment, increasing satisfaction Customers, differentiation, quantitative and qualitative growth of services, standardization of services, reduction of fuel consumption and, consequently, recognizing these factors and paying attention to them, help managers in strategic planning for the growth and development of businesses related to the freight transport industry and favorable future. .

Despite the high importance of the impact of the freight road transport industry on the development of the country's economy, statistical data indicate a low level of large public and private sector investment in this industry in proportion to the unique capacities and geostrategic position of Iran. Therefore, the study is going to identify the strategic factors affecting macro-investment in the road freight industry in Iran. This research is of exploratory-applied nature, interpretive-structural paradigm and mixed approach (quality-commercial). Data collection sources in the qualitative phase of articles are upstream documents, interviews and in the quantitative phase are questionnaires; method of data analysis in the qualitative data phase of the article is data-based and systematic using Max QD software and in the quantitative phase is structural equations using LISREL software. Elites and experts in the field of Commodity road transport were identified and selected by snowball method. According to the findings of this study, the most important strategies in the Commodity road transport industry are:1. Improve business climate;2. Do market research;3. Smart making;4. Improving Behavioral Patterns;5. Use of modern technology and equipment;6. Infrastructure development.

For a long time now, the development of capital, the growth of economic growth, the development of economic relations and exchanges, and in a general definition, the production of wealth for countries, has been of great importance. Despite the high importance of the impact of the freight transport industry in the development of the country's economy, statistical data indicate the low development of this industry in proportion to existing capacities and geostrategic position of Iran's territory, therefore, the main issue of the present study. "Designing a model for the development of the road freight transport industry is based on the strategic management of capital." This research has an exploratory-applied nature; With interpretive-structural paradigm; The approach combined with the qualitative methods of data is the basis and the quantitative method is structural equations. Max QD software and in a small phase structural equations using LISREL software. The statistical population of this study was the elites and experts in the field of road freight transport, which was identified and selected by the snowball method and continued until the theoretical saturation of this process. Based on the findings of this study, the dimensions of the model are: knowledge and research; Promoting behavioral patterns; Improving business environment processes; Process intelligence; Use of modern technology and equipment; Infrastructure development