peyman tirabadi

In this research, the influencing factors on the behavior of human resources in the marketing department and human resource management policies and their relationship with the strategies of this department have been examined in order to identify the factors that are related to the superior performance of this department. The data collection tool was semi-structured interviews were conducted using a combination of purposive (judgmental and quota) and theoretical sampling. In this regard, there were 36 elites in the statistical population of this research. Data analysis was done in three stages open coding, axial coding, and selective coding, and based on that, a qualitative research model was presented. The results of the research led to the extraction of 669 open codes, 160 concepts and 40 categories in the form of a paradigm model include the central category (strategic management of human resources in marketing, culture, improvement and correction, coherent and aligned systems), causal conditions (control of destructive effects), strategies (job satisfaction, commitment, trust, perceived organizational support, motivation, justice, reward, employee participation, loyalty, empowerment, empowerment, green insight into human resources and marketing), the prevailing context (demographic characteristics, psychological characteristics, organizational structure, strategy, organizational culture and supply, technology in use) and finally outcomes (superior performance, organizational citizenship behavior, key work behaviors and production axis, the effects of human resource strategies, environmental thinking and green performance) were presented.

In this research, the influencing factors on the behavior of human resources in the marketing department and human resource management policies and their relationship with the strategies of this department have been examined in order to identify the factors that are related to the superior performance of this department.

The data collection tool was semi-structured interviews were conducted using a combination of purposive (judgmental and quota) and theoretical sampling. In this regard, there were 36 elites in the statistical population of this research. Data analysis was done in three stages open coding, axial coding, and selective coding, and based on that, a qualitative research model was presented.

The results of the research led to the extraction of 669 open codes, 160 concepts and 40 categories in the form of a paradigm model include the central category (strategic management of human resources in marketing, culture, improvement and correction, coherent and aligned systems), causal conditions (control of destructive effects), strategies (job satisfaction, commitment, trust, perceived organizational support, motivation, justice, reward, employee participation, loyalty, empowerment, empowerment, green insight into human resources and marketing), the prevailing context (demographic characteristics, psychological characteristics, organizational structure, strategy, organizational culture and supply, technology in use).

finally outcomes (superior performance, organizational citizenship behavior, key work behaviors and production axis, the effects of human resource strategies, environmental thinking and green performance) were presented.

Monetary policy adjustments through interest rate changes, with a major focus on net profit margins, have a significant impact on corporate profits. And since the mechanisms through which monetary policies affect firm performance are multifaceted, they confound firm performance responses. Given these light facts, the relationship between monetary policy and firm performance is an essential empirical issue that should be comprehensively addressed. Therefore, the purpose of this research is to investigate whether exchange rate fluctuations have a significant effect on the relationship between market power and company performance. The statistical population of companies admitted to the Tehran Stock Exchange between 2015 and 2019 and using the information of 120 companies and the multivariable linear regression method, the hypothesis was tested. The results of the first hypothesis test indicate that there is a significant relationship between monetary policy and the performance of companies. Also, the results of the second hypothesis indicate that the interactive variable of financial sanctions moderates the relationship between monetary policy and company performance.

Taking into account modulatory effects and intermediary effects together, this study provides a more comprehensive understanding of the relationship between entrepreneurial orientation and performance, which highlights the mediating role of marketing capability and the moderating role of marketing resources. For this purpose, data were collected from 71 companies located in the science and technology park of East Azarbaijan province through a questionnaire. The results of statistical data and structural equation modeling using SPSS and SmartPLS software showed that entrepreneurial orientation both directly and indirectly and through marketing ability affects company performance. Also, the results showed that the variable of marketing resources in the indirect relationship of entrepreneurial orientation and firm performance through marketing capability has a moderating role in the way that the indirect impact of entrepreneurial orientation through marketing capability on the company's performance in high amounts of moderation (marketing resources) Is stronger than its indirect effect in low amounts of moderation (marketing resources). Based on the results of this research, companies can achieve superior performance by targeting entrepreneurial activities by choosing the right strategy and adopting some of their resources to marketing resources