فهرست مطالب reza veicy

There is almost no food outside agriculture. The production of food, fodder, fibers and other agricultural products is directly dependent on agriculture, horticulture and gardening, livestock and poultry breeding, fish and honeybees, forests and pastures. The products of this sector include red meat, chicken meat, fish, milk, dairy products, honey, grains, legumes, sugar, oil, fodder, medicinal plants, wood, vegetables and fruits, all kinds of fruits, etc. In light of the high share of the agricultural sector in the employment of people living in rural areas of Iran, as a policy arm to prevent the migration of rural people, we see the weak presence of knowledge-based companies. Investing in the agricultural sector to achieve food security and strengthening national production and employment is considered as a strategic issue for every country. Food security is the access of all people to enough food at all times to have a healthy body. According to this definition, availability of food, access to food and stability in receiving food are three main elements. Every year, a significant amount of foreign currency is exported from the country for the import of products related to food security, which is a wide range of products in technological areas such as livestock and poultry vaccines and probiotics as well as in non-technological areas such as corn and other agricultural and livestock inputs. One of the important projects pursued by the country's technology ecosystem for several years is the improvement of the country's food industry using biological methods with the help of food production factories. Food industry is one of the vital, sensitive and important industries in the country and improving the quality of this industry means improving the mental and physical security of the people, for this reason the Biotechnology Development Headquarters in the presidential institution complex seeks to improve this industry with biological methods. Creating the necessary infrastructure and standards to ensure quality, recognizing the strengths and weaknesses in the production, market and knowledge-based products, clarifying the government's demand in the important and priority parts of the value chain, creating a field for the export of knowledge-based products. Using the capacity of foreign investment in the development of technological capabilities, encouraging large domestic companies to invest in Research and Development (R&D) activities through cooperation with domestic technology companies, leveraging the country's large market towards domestic production and investing in R&D.

This study aims to measure the effect of multisensory marketing on creating brand loyalty in the tourism industry and includes two parts: quantitative and qualitative. In the quality section, 50 university experts and managers of tourism institutions in Mashhad were interviewed to identify the components of sensory marketing and loyalty to the tourism destination brand. Also, in the quantitative section, a researcher-made questionnaire was designed according to the 5-point Likert scale. The statistical population of this section includes 10,000 tourists (Iranian-foreign) in the city of Mashhad. Morgan table; The sample size was 384 people using a simple random sampling method; Questionnaires among tourists have been completed. The quantitative tool is based on the conceptual model and research variables (researcher-made). To analyze the data in the qualitative part, the coding method was used and in the quantitative part, the first and second-order confirmatory factor analysis methods and the implementation of the model with the help of PLS ​​software and Spearman correlation tests were used. The results and findings indicate that according to the views of experts on the relationship between consumer senses and loyalty to the destination brand, there is a significant relationship between consumer senses and loyalty to the destination brand. Tourism and tourism marketing seems to be related to creating a pleasant experience for the customer from the destination, and building this experience is possible through multisensory marketing.

Natural Disaster Risk and Crisis Management (NDRCM) is an important and multi-faceted process; therefore, public participation in any stage of the decision-making, implementation, supervision and evaluation levels can be of particular crucial in helping authorities to manage and reduce the risks. Taking an analytic perspective, this study sought to gain an understand factors and mechanisms affecting public participation at any of the aforementioned levels, on the one hand, and to provide guidelines on how to enhance public participation, on the other. Population in this study included 400 participants from Islamshahr county. Data collection method was survey-correlational, in nature. Results from Pearson Correlation Coefficient indicated that independent variables, i.e., Social Sympathy, Feelings of Inability, Intellectual Function, Level of Awareness (from a given event) and Socio - economic Status, were significantly related to the dependent variable, namely, cooperation in decreasing risks from natural disasters. Meanwhile, results of Multiple Regression Analysis and Pathway Analysis revealed that the independent variables of Social Sympathy, Socio - economic Status, Intellectual Function, Feelings of Inability and Level of Awareness (from a given event) influenced participation in reducing risks from natural disasters. Generally speaking, one can argue that providing public instruction programs at all social levels of Islamshahr county as well as at all stages of crisis management, including preparedness, risk reduction, reaction to risk, reconstruction, establishment of structured NGO groups, initiation of small local groups, public mobilization, charity organizations and establishment of small groups which call Local Crisis Management Groups, can not only actualize people's motivations and capacities, but also increase social sympathy among them, and hence improve public participation with regards to reduction of risks from natural disasters.