فهرست مطالب sahar ershad

The purpose of this research is to determine the effect of employees’ customer orientation and service orientation on service quality, satisfaction and loyalty of Hyperstar customers. This research, regarding the purpose is applied and regarding the nature is descriptive-survey. The statistical population was the Hyperstar customers in Tehran city. The sample size by using Krejcie and Morgan table, 384 people considered. For data analysis, about demographic used the SPSS 21.0 software and about hypothesizes test used the Lisrel 8.5 software and Path analysis method. The results showed, that employees’ customer orientation positively affected on their service orientation, customer perceived service quality, customer satisfaction and customer loyalty. Employees’ service orientation positively effected on their customer perceived service quality and customer satisfaction. Perceived service quality positively effected on customer satisfaction and customer loyalty. Customer satisfaction positively effected on customer loyalty. Therefore, store managers hyperstar is suggested focus and attention to the role customer-oriented and service-oriented their employees.

The purpose of this research is to determine the effects of strategic values of e commerce on adopting e-commerce in Qazvin SMEs, food industry. This research, regarding the purpose is applied and regarding the information and data collection method is descriptive-survey, that the need information gathered through library studies by note taking and the need data gathered through fieldwork studies by questionnaire. The statistical populations were the managers of small and medium-size companies of food industry, that by using the Morgan table, 194 samples studied through simple random sampling method proportionate to the intra-cluster size. For data analysis, about demographic used the descriptive statistic and about hypothesizes test used the inferential statistic. The results showed, the enterprise support variable with the 0.79 factor has the most effect on strategic values of e-commerce and the perceived usefulness variable with the 0.70 factor has the most effect on e-commerce adoption. In addition, strategic values of e commerce variable with the 0.87 factor have positive and meaningful effects on its adoption.