seyed hamze mousavi

The development and expansion of communications, increase in income, formation of new laws, increase in leisure time and increase in travel incentives have turned tourism in the contemporary world into one of the main elements and links of the global economy structure and the competitiveness of cities in economic dimensions. Is. In the contemporary world, tourism is considered as a factor to improve the quality of life of developing societies. In industrialized countries, the development of the tourism industry leads to the diversification of incomes and the reduction of disharmony in the economy, and in developing countries, it creates an opportunity for export. So that its growth rate is higher than the traditional forms of export. In fact, today, tourism activity is considered as one of the important tools in identifying national and cultural identity, education, income and economic growth and dynamism. Based on this, the result of the current research, which is based on documentary and library studies, is based on the principle that tourism development can play an important role in the three sectors of economic, social and environmental sustainable development.

In this research, the analysis of tourism development potentials and limitations of Siah Daran Talash tourism complex is considered as the main goal. The research method is descriptive-analytical, and it was carried out by completing questionnaires and library activities and using the required statistics and information. In the first step, in the majority of the questionnaire, he collected the opinions of three effective groups in the field of tourism (rural households, urban managers and tourists) and listed the most important strengths, weaknesses, opportunities and threats in the majority of the SWOT analysis matrix, and then By weighting the answer options and finally, prioritization has been done from the sum of common opinions of the three intervening groups. In the following, according to the components of the SWOT matrix, by combining the classified parameters in the majority of strengths, weaknesses, opportunities and threats, we presented strategies such as competitive (offensive) strategies, diversity strategies, review strategies and defensive strategies, which in these strategies with Focusing on the strengths is emphasized on the optimal use of the available opportunities, and at the same time, it is recommended to correct and improve the weak points and remove and adjust the threatening components in order to develop the tourism of Siah Daran Talash Recreation Complex.